Archivo por meses: septiembre 2021

10 entrepreneurial ideas

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The possibility of becoming your own boss with these entrepreneurship ideas is possible, achieving personal fulfillment or increasing your income are very good reasons to decide to become an entrepreneur. We are also sure that neither the ups and downs of the economy, nor the lack of capital or business experience will stop you on your way to independence. However, you must consider the context, analyze the market you want to address and identify your capabilities and talents as an entrepreneur before starting.

Now, where to start? For this article we have selected five sectors that have shown a positive growth trend in recent years:

Children’s, eco-business, technology, pets and food and beverages. The goal is for you to find inspiration and tools to join any of them in 2021.

In addition, in each of the 10 ideas you will find data that confirms that there is an area of opportunity to innovate in a certain niche, basic tips on how to start and develop a concept, as well as an example of national or international success. This is a selection from the vast collection of the 100 Entrepreneurship Ideas of Entrepreneur, which every week is fed with the newest business models on the market.

Do you need anything else to get you into action? Take into account that for more than 27 years, Entrepreneur en Español  has published hundreds of success stories through its different platforms, confirming that Mexico is a cradle of entrepreneurs. What if you were the next interviewee to share your experience to our entire audience?

What if you were the next interviewee to share your experience to our entire audience?

Entrepreneur en Español 

What if you were the next interviewee to share your experience to our entire audience?

Maybe the time has come for you to make the most important decision of your life, you just need an idea that you are passionate about and that motivates you to turn it into a company that transcends.

They are the most important ones.

These are the entrepreneurship ideas we have found

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entrepreneurship and sustainability

1. CHILDREN: Online toy outlet

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WHY

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Data from the Euromonitor agency (2015) indicate that the value of the traditional toys and games market in Mexico has had an average annual growth of 6.3% in recent years. Another fact to keep in mind: in 2020 the Three Wise Men allocated between $1,500 and $4,000 for the purchase of gifts for each child. And the best part is that the majority of the toy-consuming public is made up of children under 12 years of age, who not only receive this type of gift at Christmas and New Year’s Day. We must also count children’s day, birthdays, baptisms, first communions, etc.

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HOW?

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The first advantage of this business model is that you can set it up in an online format and complement it with a physical model (commercial store) or mobile (a stand that can be located inside squares, fairs or bazaars). But first you must find good suppliers of legal, quality toys that offer a wide variety, as well as competitive prices and credit. The rest will depend on doing your own development or joining ecommerce platforms ready to sell your products.

2. CHILDREN: Emotions workshop for children

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WHY?

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According to UNICEF, 62% of children in Mexico have suffered some type of abuse at home. In the school environment, at least 10.1 % of high school students have experienced the trauma of being assaulted, either physically or verbally. In that sense, more and more parents are paying special attention to the emotional development of their children. Therefore, if you have a background in child psychology and are looking for other ways to increase your income, one option is to offer workshops on emotions for children.

HOW?

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Rent a place close to schools and residential areas and invest in its adaptation, taking care of details such as decoration and furniture. This will help you build trust and empathy with your audience (both children and parents). To reduce the cost, you can invite other colleagues to be part of the project. While to position yourself in the market, the recommendation is to make alliances with educational centers and offer your specialized services, such as emotional assessments and speech therapies.

3. ECONOMICS: Organic food delivery

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WHY?

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The Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA) published that Mexico is the world’s fourth largest producer of organic food, with 2.3 million producers and 169,000 hectares, with Oaxaca, Chiapas and Michoacán being the states that concentrate almost 50% of the area devoted to this activity. If you are interested in being part of a market that in 2016 (as of April) exported mainly to the United States and the European Union US$49 million, then become a home-based distributor of organic fruits and vegetables.

HOW?

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Contact producers who have the National Organic Distinctive issued by SAGARPA. In their website you will find a list of all of them, which will facilitate your search and provide guarantees to your buyers. Then, set up a portal where you can publish your complete catalog, as well as a space for a blog with relevant content and contact information about your company. It schedules the delivery of orders weekly or bi-weekly and offers several payment methods. You can outsource the delivery or invest in the purchase of a utility vehicle.

4. ECONOMIC BUSINESS: Dry cleaning

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WHY

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Washing a car requires approximately 320 liters of water; therefore, the cost of cleaning more than 70,000 vehicles per month, as is done by large companies in the industry, is equivalent to 210 million liters of the vital liquid. The good news is that eco-friendly business models have emerged in the market. In this way, the dry car wash system was developed, a trend that has become popular in countries such as Brazil, Argentina and Mexico.

HOW?

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This business can be started with a low investment, it is easy to set up and requires an operating staff that will grow according to customer demand. The added value of this center is that it uses dry cleaning products made from a polymer that encapsulates and lifts dust particles. The auxiliary supplies are: buckets, flannels, brushes, sponges, polishing wax, degreasers and polishes. The choice of a good location will be key to success, such as shopping malls, supermarket parking lots, theaters or residential areas.

  • Example of success: CarWash2Go

    • 5. TECHNOLOGY: Cell phone repair

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    WHY?

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    It is estimated that Mexico closed 2016 with the sale of 35 million smartphones. The reason: it is increasingly easy to get hold of the latest technology at a relatively low price. According to the IDC firm, a prepaid mobile device is priced at around $2,800. This phenomenon has generated new user needs, such as repair services, software updates, data recovery and backup, and on-the-spot battery recharging.

    They have also generated new needs, such as repair services, software updates, data recovery and backup, and on-the-spot battery recharging.

    HOW?

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    An alternative for those who want to have entrepreneurial ideas thanks to the wave of mass consumption of smartphones is to invest in a service kiosk and sale of cell phones The advantage of this model is that it is low investment and can be located in shopping malls where there is a high flow of people. Add value to your business by selling cases, protective covers, chargers and other items for cell phones. You can also offer home and emergency service.

    6. TECHNOLOGY: Drone rental

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    WHY?

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    In recent years, drones have become a trend that encompasses a wide audience, from young people looking to spend hours of fun piloting them via remote control to those who use them in photographic or cinematographic projects. The advantage of these devices is that there are different models on the market, and their characteristics can be customized: materials, motors, accessories, types of remote control, etc. And although most users cannot easily acquire their own, they are willing to rent them by the hour or day.

    HOW?

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    Contact suppliers to integrate a catalog of versatile models; then, set up a Web site and activate profiles on social networks to publicize your offer to two key audiences: children, young people and families looking for innovative entertainment options; and corporate clients (agencies and production companies with a need for aerial shots and videos but with limited budgets).

  • Example of success: Drones México

    • 7. PETS: Dog Camp

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    WHY?

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    This new way of living with pets by treating them as part of the family has meant that more and more owners are looking to pamper them with clothing, accessories and other amenities, mainly luxury. One service that is gaining momentum is the dog camp. Unlike a boarding or training school, here the canines coexist with nature in a controlled and safe environment. It is an experience for the new kings of the household.

    HOW?

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    It is necessary to have a property within or outside the city, as well as a special budget to make all kinds of adaptations to ensure the safety and comfort of dogs. This includes: field areas for walks, dining room (with chef and diets included), basic hospital, gym, garden and individual houses. Consider at least two or three instructors or trainers on staff, not to mention a veterinarian. And as demand grows during peak seasons (vacations and weekends), add support staff.

    8. PETS: Pet Parties

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    WHY

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    It is estimated that the sale of pet products and services in Mexico re-ports $2.3 billion annually. Thus, pet owners spend between $5,000 and $7,000 a year on food and accessories for their dogs and cats. If you love animals, a good option for entrepreneurship ideas is to offer pet party organization services.

    This business idea consists of planning the party and providing everything needed for the birthday boy or girl and their guests.

    Pet party planning services are a good option for business ideas.

    HOW?

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    You can operate from home if you have a garden or patio. Or, you can go directly to the home of the guest. Another important point is to look for suppliers of special food and drinks for pets, as well as decoration accessories. Service costs can start at $90 per guest and go up to $150, depending on the amenities -premium food, gifts, hiring an entertainer and DJ, etc.. Complement your offer with food, beverages and small gifts for pet owners.

    Pet owners can also be provided with food, beverages and small gifts.

    9. FOOD AND BEVERAGE: Taqueria drive – thru

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    WHY

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    For the fifth consecutive year, tacos are the favorite dish of Mexicans. And the fact is that it is a food that is accessible to everyone, as there are tacos for prices ranging from $10 per piece to gourmet options that can cost up to $70. While it seems that selling tacos is no longer a profitable business due to oversupply, it is also true that there is an area of opportunity to add value to the offer. For example, the possibility for the customer to order and consume their tacos without having to get out of their car.

    HOW?

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    Have a minimum of 80 m2 on a busy corner so that vehicles can enter, circulate and exit the establishment surrounding it freely. You must also have radio communication equipment, an illuminated menu displayed outside the premises, a professional kitchen team and a minimum of 10 employees on staff. For standing diners you can offer on-site service, with tables and chairs, as well as a large bar with benches.

    10. FOOD AND BEVERAGE: Pizzeria al paso

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    WHY

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    According to calculations by UBM Mexico’s Hospitality Portfolio, an average of 120 million pizzas are consumed in Mexico each year. This figure places Mexico as the second largest consumer worldwide, second only to the United States with 650 million. Currently, there are around 30,000 pizzerias nationwide. In the midst of this large number, the pizza parlor format is one of the most profitable, since its added value lies in the sale of slices to take away.

    Among this large number, the pizzeria al paso format is one of the most profitable, since its added value lies in the sale of slices to take away.

    HOW?

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    Have a location on a busy pedestrian street, preferably on a corner or near a park, schools or offices. In terms of infrastructure, consider an oven to make the pizzas, shelves to store the supplies, refrigerator for food and beverages, counter, cash register and a couple of tables with chairs. You will need a couple of employees: one to prepare the pizzas all the time and the other one focused on dispatching, charging and customer service. In a second stage, offer delivery service.

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    We hope this tour of the best opportunities in the market has awakened your entrepreneurial spirit. Now it’s your turn to take the next step

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    Don’t hesitate to continue to find inspiration here

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    50 quotes for entrepreneurs

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    No one said it was easy to be an entrepreneur. Whether you’re starting your business, just securing funding for your startup or ready to launch your product, there will always be three components to asking yourself if it’s all worth it.

    Instead of giving up and throwing in the towel, keep your head up and take note of the following fifty quotes to motivate you during those tough times:

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    1. «The most important ingredient is to get up and do something. It’s that simple. Many people have ideas, but only some decide to do something today. Not tomorrow. Not next week. But today. The true entrepreneur acts rather than dreams.»

    Nolan Bushnell, entrepreneur.

    2. «To do or not to do. It is no use trying, only doing.»- Yoda, Jedi Master.

    3.

    3. «For any entrepreneur: if you want to do it, do it now. If you don’t you’ll regret it» – Catherine Cook, co-founder of MyYearbook.

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    4. «It’s not about the ideas. It’s about making them come to life.»- Scott Belsky, co-founder of Behance.

    5.

    5. «I’ve missed more than nine thousand opportunities in my career. I’ve lost almost 300 games. I’ve been trusted twenty-six times with the winning shot and missed. I’ve failed over and over again in my life and that’s why I’ve succeeded.»

    Michael Jordan, professional basketball player

    .

    6. «There’s nothing wrong with being small. You can do great things with a team like that.»

    Jason Fried, founder of 37signals.

    7.

    7. «Ideas are easy, implementing them is the hard part»- Guy Kawasaki, founder of AllTop.

    8.

    8. «If you only work on things you love and are passionate about, you shouldn’t have a master plan to see how it all turns out» – Mark Zuckerberg, founder of Facebook.

    9. «The best time to plant a tree was twenty years ago. The second best time is now» – Chinese proverb.

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    10. «If you’re going through a bad time, keep going»- Winston Churchill, Prime Minister of England.

    11.

    11. «There are many bad reasons for starting a business. But there’s only one good reason and I think you know what it is: to change the world.»- Phil Libin, founder of Evernote

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    12. «The secret to hiring the best people is: look for people who want to change the world.»- Marc Benioff, CEO of Salesforce.

    13. «The price of success is hard work and the determination that, regardless of whether you lost or won, you gave your best to the project.»

    Vince Lombardi, coach of the Green Bay Packers

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    14. «When everything seems to be going against you, remember that the plane takes off against the wind» – Henry Ford, founder of Ford Motor Company.

    15. «If you don’t like to take risks, you should run out of business» – Ray Kroc, founder of McDonald’s.

    16.

    16. «Watch, listen and learn. You can’t know everything. Anyone who thinks they know it all is destined for mediocrity.»

    Donald Trump, chairman of The Trump Organization.

    16.

    17. «Always give more than is expected of you» – Larry Page, co-founder of Google.

    17.

    18. «Twenty years from now you’ll be more disappointed in the things you didn’t do than in the things you did do. So cast off, sail away from safe harbors, catch the fair winds in your sails. Explore. Dream» – Mark Twain, writer.

    19.

    19. «You shouldn’t focus on why you can’t do something, which is what most people do. But on why you can’t do it and be one of the exceptions» – Steve Case, co-founder of AOL.

    20.

    20. «A person who never made a mistake, never tried something new»- Albert Einstein, physicist.

    20.

    21. «Risk more than others think is safe. Dreaming more than others think is practical.»

    Howard Schultz, CEO of Starbucks.

    Howard Schultz, CEO of Starbucks.

    22. «I am convinced that half of what separates successful entrepreneurs from those who have failed is perseverance»

    Steve Jobs, Apple co-founder.

    23.

    23. «Be undeniably good. No marketing effort or word of mouth on social media can be a substitute for that» – Anthony Volodkin, founder of HypeMachine

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    24. «The way to start is to stop talking and start acting.»-Walt Disney, co-founder of The Walt Disney Company.

    25. «Don’t be ashamed of your failures, learn from them and start again» – Richard Branson, founder of Virgin Group.

    26. «Almost always raising capital is harder and takes longer than you think.»

    Richard Harroch, investor.

    26.

    27. «If you don’t know what to do with your life, do something that saves lives. The world is full of people in need, be a part of their life and fill that need.»

    Sanjeev Saxena.

    28. «It doesn’t matter how slow you go as long as you don’t stop» – Confucius.

    29.

    29. «I hate how people think with «glass half empty» when in reality their glass is almost full. I’m grateful when I have one more drop in the glass because I know exactly what to do with it.»

    Gary Vaynerchuk, co-founder and CEO of VaynerMedia.

    30. «It’s hard to beat a person who never gives up»

    Babe Ruth, Baseball Hall of Famer

    30.

    31. «For most important things, timing is always an issue.

    Are you waiting for a good time to quit your job? The stars will never align and the traffic lights will never turn green at the same time. The universe doesn’t conspire against you, but it also doesn’t go out of its way to accommodate things. Conditions are never perfect. «Someday» is a disease that will carry your dreams to the grave. Pros and cons lists are just as bad. If it’s important to you and you want to do it «eventually,» just do it and course-correct as you go along.»

    Timothy Ferris, author of The Four-Hour Week.

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    32. «Fail often so you can succeed early»- Tom Kelley, partner IDEO.

    33. «At the moment we’re not planning to conquer the world»- Sergey Brin, co-founder of Google.

    33.

    34. «Time, perseverance and ten years of trying will eventually make you look like an overnight success» – Biz Stone, co-founder of Twitter.

    35. «You may be disappointed if you fail, but you’re finished if you don’t try.»

    Beverly Sills, opera singer

    Beverly Sills, opera singer.

    36. «The media wants overnight successes. Ignore them. Ignore also the investors who want proven tactics and instant, predictable results. Listen instead to your customers, to your own vision and make something that will last a long time.»

    Seth Godin, marketing guru.

    37. «When you stop dreaming you stop living» – Malcolm Forbes, chairman and editor-in-chief of Forbes magazine.

    38.

    38. «Don’t worry about financing if you don’t need it. It’s cheaper today than ever to start a business.»

    Noah Everett, founder of Twitpic.

    38.

    39. «If you can’t fly, run, if you can’t run, walk, if you can’t walk, crawl. No matter what you do, keep moving forward» – Martin Luther King Jr, activist and leader.

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    40. «Your unhappiest customers are your greatest source of learning» – Bill Gates, co-founder of Microsoft.

    41.

    41. «I didn’t fail. I just found 10,000 ways that don’t work.»

    Thomas Edison, inventor.

    41.

    42. «Entrepreneurship is neither a science nor an art, it is a practice» – Peter Drucker, management philosopher

    43.

    43. «In the modern business world, it’s useless to be a creative and original thinker unless you also sell what you create» – David Ogilvy, founder of Ogilvy & Mather.

    43.

    44. «No matter how many times you fail, you only have to be right once. Then everyone will call you an overnight success and tell you how lucky you are» – Mark Cuban, president of AXS TV

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    45. «Success is how high you bounce after you hit bottom» – George Patton, U.S. Army general.

    46.

    46. «If you’re not embarrassed by the first version of your product, you launched too late» – Reid Hoffman, co-founder of LinkedIn.

    46.

    47. «Positive thinking will let you do everything better than negative thinking» – Zig Ziglar, speaker.

    47.

    48. «Don’t try to be original, just try to be good»- Paul Rand, graphic designer.

    48.

    49. «I’m not afraid to die, I’m afraid not to try»- Jay Z, musician.

    50.

    50. «Keep in mind that your purpose and your plan to achieve it may be modified from time to time…the important thing is that you understand the significance of always working with a goal in mind and with a well-structured plan» –  Napoleon Hill, author of Think and Grow Rich.

    Bonus: «You can tell people anything, but the way you say it will determine how they will react.»

    John Rampton, entrepreneur and investor.»

    Bonus.

    10 examples of social entrepreneurship

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    Social entrepreneurship currently plays a very important role for societies, as it provides solutions to real problems. Fortunately, many people, companies and organizations take up this challenge and get involved; this means a first step towards a better and more equitable world.

    Social entrepreneurship plays a very important role for societies today, as it provides solutions to real problems.

    It could be said that social entrepreneurs are like masons who come to ‘patch’ the holes that a community suffers, either by lack of expertise, lack of resources or ignorance of the responsible State.

    They are people or groups of individuals who see a lack and try to find a solution.

    They are the first step towards a better and more equitable world.

    As we have developed in the last few years, social entrepreneurs are the first step towards a better and more equitable world.

    As we have developed in other articles, there are several types of social entrepreneurship. This can be professional, private, awareness-raising, innovation, necessity, etc. What is important is their purpose: Far from pursuing profit, they make their resources available to do community good. 

    10 inspiring examples of social entrepreneurship

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    If you are interested in contributing to the community you are part of and have not yet found the way to achieve it, you may find the following list helpful. We are going to discuss some examples of social entrepreneurship that you could take as a basis to build your path. Join us to review them!


    digital entrepreneurship

    1. L’olivera

    In the town of Vallbona de les Monges, in Lérida, the cooperative L’olivera has been operating since 1974. The curious thing about this enterprise does not lie in the 17 specialties of wine nor the 5 of oils that are manufactured there, but in the fact that it is a method of inclusion for people with mental disabilities.

    In addition, L’olivera uses local resources and industrializes them in a practically homemade way, which guarantees an environmentally friendly production. This project, which employs more than 70 people, also includes a residence and an occupational therapy service.

    2. Sourcing Indonesia

    The purpose of this social enterprise is to unify local artisans from marginalized places to distribute their creations in more developed countries. It represents a way to meet quality standards, in addition to boosting their sales.

    3. Algramo

    This idea has solved both an economic and environmental problem in Chile. Basically, it boosts the distribution of automatic bulk dispensers for food and other products.

    This way, it contributes to lower-income families, who had to face the additional costs associated with products in small packages, which are the ones they usually choose due to their lack of funds. Likewise, by using returnable packaging, the use of bags and polluting containers can be reduced.

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    4. Encore

    Sometimes overlooked, the baby boomer generation often finds it difficult to find work. Encore, an organization founded in 1997 in San Francisco and supported by donations,

    seeks to connect these people with scholarships, courses and jobs; a beautiful way to provide a new motivation for their lives.

    Encore is a nonprofit organization founded in 1997 in San Francisco and supported by donations,

    that is a beautiful way to provide a new motivation for their lives.

    5. Innova Materials

    This initiative belongs to a group of young engineering students from the United States, who decided to create pipes that use antimicrobials to eliminate bacteria and improve the quality of drinking water.

    Today, this six-employee company makes pipes low cost for automakers, the U.S. government and other companies. 5% of its revenue goes to continuing research for water purification.

    6. Nobleza Obliga

    This is an Argentine social enterprise that works with the model we know as crowdfunding; that is, fundraising. On this website, a person can register, describe a project and request adherents to finance it. 

    Nobleza Obliga helps caring people spread their ideas and get help from other socially responsible individuals and companies. In addition, they organize trainings in technology and tools for the promotion of solidarity causes.

    Nobleza Obliga helps people of solidarity spread their ideas and get help.

    7. Adalab

    The main objective of this social enterprise is the inclusion of women in the technology sector. To this end, they train women with employability problems in subjects such as programming, accompany them in their professional development and facilitate their insertion into the labor market.

    8. Specialisterne

    This project is in operation in Denmark, Spain, Switzerland, Scotland and Iceland. Created in 2004, it is a company that promotes the labor inclusion of people with autism. The idea is to take advantage of their high power of concentration and passion for detail; they are also offered the advice of professionals in case they suffer from social or communicative difficulties.

    As they themselves define, Specialisterne is looking for people with specific talents to carry out tasks of excellence in the IT sector.

    9. Apps for Good

    In this case, it is a social enterprise based in London. Its contribution is to offer free courses to educational institutions so that their students can learn how to create web and cell phone applications.

    Their contribution is to offer free courses to educational institutions so that their students can learn how to create web and cell phone applications.

    This project is funded by fees from private schools and contributions from partners such as Lego or Spotify, as Apps for Good details on its website. In addition to inserting technology in the educational process, this venture rewards the creators of applications with social purposes.

     

    10. TOMS Shoes

    This last example is that of a successful company that also makes its social contribution to underprivileged children. In what way?For every pair of shoes it sells,

    TOMS Shoes gives another pair to a child in need.

    For every pair of shoes it sells,

    TOMS Shoes gives another pair to a child in need.

    Since its creation in 2006 with an initial investment of 300 thousand dollars from Mycoskie, its author, this company has given away more than 140 thousand pairs to little ones all over the world.  

    In short, we can conclude that social entrepreneurship is a movement that has come to the world to change it radically. When there is commitment and will for a fairer society for all, the projects are fulfilled.

    Here you can see more examples of social entrepreneurship.

    Advantages of digital entrepreneurship

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    & nbsp;

    Practice digital entrepreneurship a > and creating your own online business & nbsp; is one of the best options when it comes to working around the world (or from home). The advantages are enormous and it is clearly one of the main options if you want to have a different life.

    Now, not everything is as simple as it seems. You will not & nbsp; generate income from day one , with some exceptions. Everything takes a process and having a mentor to guide you is essential to make this path easier and faster.

    At the moment, Miquel Baixas, founder of the School of New Business, is offering a & nbsp; free training where he teaches the reality of new businesses strong>. A very interesting seminar that you have to know if you want to start and work around the world (or from home) with your own digital business. & Nbsp; Sign up here.

    But this article does not talk about the problems of launching a digital business, but on the contrary, what are the benefits of a digital business to work for the world.

    Work from wherever and whenever you want thanks to digital entrepreneurship.

    The freedom that a digital business gives you will not have with any other type of work. You will be able to work from home or from anywhere in the world carrying your work in your backpack.

    Customers worldwide.

    The Internet has opened the doors to a global world. You can have customers from anywhere in the world. Your language may be Spanish, but there are English or Spanish speakers living in countries all over the world.

    Help with your knowledge or purpose.

    Just as you can reach people all over the world, you can impact thousands of people with your knowledge or purpose, helping them achieve their goals.

    Freedom.

    You will have the freedom to work the hours you decide, you will be able to travel whenever you want without having to wait for an established 15-day annual vacation, wait for a holiday or a weekend to do what you like best, thanks to digital entrepreneurship you will be able to set up your office wherever you like!

    Earning money.

    You can generate as much income as you want. Digital businesses are scalable, you can grow as much as you want, reinvest the money you earn and increase your income.

    Little investment.

    The investment to create a digital business is much lower than if you had to set up a physical business. How much do you have to invest if you want to have your own restaurant, clinic, studio…? 30,000, 50,000, 80,000 euros?

    With a digital business you only have to invest in the equipment (a computer), some basic tools and, obviously, training.

    You will learn new things continuously.

    Owning your own digital business allows you to be constantly learning about the subject you like the most. Make a living from what you are passionate about, generating income and being up to date with the latest news.

    To be a reference in a sector.

    people who decide to practice digital entrepreneurship can become a benchmark in the sector. With digital business there are no limits, you can become one of the main references in the market with all that this entails.

    If you have a good business idea and you need money to carry it out, remember that here you can get funding for it.

    Digital Marketing for Entrepreneurs: Resources, Strategies and Benefits

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    A good entrepreneur identifies an opportunity, plans and organizes the necessary resources to develop it: he applies his ingenuity and inventiveness, generates ideas, establishes plans, generally applies his aptitudes and skills in almost always innovative business models . It is at this moment that he discovers what he needs from some & nbsp; digital marketing tools for entrepreneurs & nbsp; to bring his projects to life and generate new connections and income.

    ♦ & nbsp; & nbsp; & nbsp; ♦ & nbsp; & nbsp; & nbsp; ♦

    The & nbsp; digital marketing for entrepreneurs & nbsp; refers to the application of intelligent marketing strategies in digital media, and consists of methodically using the & nbsp; digital marketing tools & nbsp; most suitable for each of the phases of the entrepreneurship project.

    Strategic-operational marketing plan for entrepreneurs

    The most interesting thing about & nbsp; digital marketing for entrepreneurs & nbsp; is that & nbsp; is not only about structuring a digital advertising strategy or methods of application in channels traditional, but a series of elements and updated techniques such as & nbsp; storytelling & nbsp; or & nbsp; email marketing, which together will serve not only to publicize the products and consolidate the brand but also to & nbsp; position yourself in search engines, and progressively raise your ROI. There are two types of plans: strategic marketing and operational marketing.

    & nbsp;

    Strategic marketing plan

    Operational marketing plan

    It is related to the analysis of your startup, the resources you have and the objectives you want to achieve. This refers to the implementation of the strategies and actions defined in the strategic plan.

    The ideal is to contemplate the creation of a single marketing plan that involves both definitions, that is, an operational strategic plan.

    Steps to develop a strategic-operational Marketing plan:

    • Segment public

    It is important that as an entrepreneur you choose well the market niche where you will develop your activity. This will determine whether you can create a competitive, strong business with a differential value.

    • Analyze the competition

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    The marketing plan also contemplates knowing the competition and analyzing their steps, i.e. what they do and how. This will help you determine your own strengths, weaknesses, opportunities and threats

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    • Define value proposition

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    You must ask yourself what value your brand delivers to your customers in order to define your proposition. It is essential to establish a compelling reason why potential customers would buy from you and not from your competitors. Defining this proposition, as well as your objectives, will allow you to move forward.

    • Establish the channels

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    Communication is key, because today who does not communicate your brand, does not exist. Fortunately there are now many channels that allow the dissemination of your products and services, but you must know how to choose these channels well and manage them in a way that they are of maximum benefit to you.

    • Choosing partners

    When setting up a marketing plan for entrepreneurs you may find that you need a partner. Knowing how to choose one is essential, as the success of your project may depend on it. When we talk about partners, we refer to both financial and creative partners.

    The former will provide capital and the latter will help you to successfully carry out your promotional strategies. Marketing agencies, for example, have specialists in the area that will help you get the clients you need in this first stage while you are promoting your venture.

    .

    Marketing strategies and resources for entrepreneurs

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    Having a marketing plan for entrepreneurs will help you determine which strategies to follow to best engage with customers and get them to buy your product or service. These are some of the most commonly used resources for brand promotion.

    • Create a blog with original and valuable content.
    • Use social networks.
    • Deliver business cards.
    • Write in blogs that have to do with the products or services you offer.
    • Offer eBooks, tutorials or webinars.
    • Attend business events.
    • Offer discounts.

    These are some of the most relevant advantages of digital marketing for entrepreneurs:

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    ♦  Helps stimulate your audience’s interest

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    Customers are, apart from your brand identity, the fundamental foundations on which your business is built, which is why it is so important to generate interest among leads or potential customers. Your product can be of high quality and efficiency, but you will necessarily need personal testimonials or some kind of reference that can endorse it. The ideal is the creation of blogs or pages with articles of content that generates interest and provides value. Linking social media accounts to the corporate blog will also generate more traffic, in turn readers who will potentially become clients.

    ♦  Allows you to identify the needs of your customers

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    In order to obtain accurate information the Inbound Marketing proposes a tool known as buyer persona, a fictitious profile of a type of customer that responds to a pattern of behavior with motivations and needs. You can develop several profiles according to the different types of people who may be interested in your venture project to adjust the information and make your strategy more effective with each segment of the public.

    ♦  Make it easy to know your direct competition

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    The demand and growth of the 2.0 environment allows you to monitor what activities the companies that are the closest competitors to your brand or business are doing, what digital marketing strategies have been most suitable for them, what are the most used keywords and what actions they execute to attract new customers. Little by little you will be able to define the essential elements that will make the difference between your brand and the rest, that is, your competition. This information gives you a slight advantage, because it allows you to foresee scenarios and incidents.

    ♦  Promotes the building of a solid brand

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    The digital marketing allows with great ease the location of potential collaborators and investors: A quality website with articles where you explain in detail the project to be developed, the objectives to be achieved and the public to whom it will be addressed will provide not only seriousness, but will give reputation, essential points to get sponsors who want to join you in the project.

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    ♦  You will be able to present the product to a wider audience

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    Using digital marketing techniques in most cases, presupposes considerable savings, since thanks to them you can reach a larger number of audience at a lower cost. The presence in social networks, interaction with the public through forums or use of inbound marketing that are nothing more than combined online marketing techniques that seek to attract customers and retain users in a non-aggressive way, through an attractive content.

    ♦  Propicia control and management of your brand image

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    The public’s opinion is of utmost importance at this point, since it provides information that allows improving and redirecting efforts, resources, and strategies to improve the brand image. Through the various means, techniques and resources, you will be creating a link in which you will give value to the opinions of your customers to continue growing as an entrepreneur and you can directly evaluate the positive or negative comments of your products.

    ♦♦       ♦

    The digital marketing for entrepreneurs is a primordial and necessary tool to present a brand. For this, it is important to always keep yourself informed about the trends in your niche and updates on the platforms. If you are an entrepreneur with an innovative spirit and a great capacity to offer solutions to the vital needs of your market, the world of digital marketing and advertising will undoubtedly continue to expand its horizons for you.

    Digital entrepreneurship: how and why to do it

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    Puede ser que aún pienses que con un negocio tradicional sin, emprendimiento digital, todo va de maravilla, pero si en 2021 aún no te has actualizado en el ámbito digital, estás perdiendo tiempo.

    ¡Es momento de renovarse y es el momento de emprender tu proyecto en las plataformas digitales!

    Las plataformas digitales han hecho que los negocios tradicionales tengan que actualizarse, ya que hay mucha competencia en el mundo online. Debemos ser conscientes de que la mayoría de los consumidores buscan cualquier necesidad en Internet antes de tomar cualquier decisión, por lo que si tu producto o servicio no está de forma online, no aparecerás para resolver ninguna de su necesidad.

    ¿Tienes una idea de negocio que emprender?

    ¿Te preguntas qué pasos hay que seguir?

    Sigue leyendo este post y resuelve todas tus dudas, aunque debes ser consciente que comenzar un proyecto digital desde cero y conseguir éxito… lleva su tiempo.

    Razones por las que practicar el emprendimiento digital

    Antes de hablar de las acciones a desarrollar para poder emprender un modelo de negocio digital, vamos a hablar de las ventajas y razones por las que debes emprender tu proyecto en las plataformas digitales:

    • La mayor parte de la población se encuentra presente en Internet y busca cualquier necesidad a través de esta vía.
    • Tienes la posibilidad de conseguir un conocimiento de marca a nivel nacional e internacional
    • Compites con empresas del mundo online que no se encuentran en el offline, y que posiblemente sean los más demandados.
    • Conseguirás posicionarte y tener una presencia tanto en los buscadores como a través de redes sociales.
    • Le darás la posibilidad al usuario de tener un contacto con tu empresa por cualquier vía y a cualquier hora, sin necesidad de moverse.
    • La inversión inicial suele ser más baja que si emprendiéramos un negocio tradicional.
    • El retorno de la inversión se recupera en un período de plazo menor.
    • El control, monitorización y parametrización es total.

    Acciones a desarrollar al emprender un negocio digital

    Son varias las acciones que se tienen que desarrollar a la hora de tomar la decisión de emprender un negocio en el mundo online:

    1. Definir tu proyecto y tu nicho de mercado

    Lo primero que tienes que tener claro a la hora de emprender tu proyecto es saber qué vas a ofrecer y qué necesidad vas a cubrir a los usuarios con tu servicio o producto.

    Es muy importante que definas específicamente cuál es tu nicho mercado, es decir, conocer quiénes son tus potenciales clientes. No olvides que el mundo digital nos proporciona muchos datos de usuarios para poder definir nuestro buyer persona en detalle.

    Datos como comportamiento de compra, uso y consumo de redes sociales, uso de internet…

    ¡Debes centrarte en tus clientes potenciales!

    2. Establecer objetivos

    Al desarrollar tu proyecto online tienes que establecer una serie de objetivos para medir los resultados que quieres conseguir con tu negocio.

    Los objetivos deben cumplir la regla SMART: específicos, medibles, alcanzables, relevantes y con un tiempo determinado.

    Un porcentaje muy elevado de negocios fracasan porque no han sabido establecer correctamente sus objetivos o metas empresariales a nivel comunicación, marketing y comercial.

    ¡¡Es muy importante fijar metas para llegar donde queremos!!

    3. Trabajar las estrategias a llevar a cabo

    Una vez que tenemos pensados los objetivos, debemos pensar en las estrategias que vamos a llevar a cabo para cumplir cada uno de los objetivos ¡Esta parte es fundamental!

    Estrategias de marketing digital, de comercialización y de comunicación.

    No podemos emprender un negocio digital sin una estrategia de marketing que toque como mínimo:

    – Optimización web.

    – Estrategia SEO: SEO on page, SEO off page y WPO.

    – Estrategia Social Media.

    – Content Marketing.

    – Y algo de Social Ads o campañas SEM.

    4. Realizar un plan de acción

    Ya que tenemos claro cuál es nuestro proyecto, nuestro nicho de mercado, cuáles son los objetivos y las estrategias a llevar a cabo para conseguir los objetivos… ¡¡hay que poner en marcha todas las acciones!!

    Esto significa concretar y materializar las acciones que nos van a ayudar a cumplir los objetivos marcados.

    Lo más sencillo es abrir una hoja Excel, añadir el tiempo (por días, semanas y meses), incorporar las áreas de acción (SEO, Redes Sociales, Content Marketing, Analítica…) definir acciones por cada área, incorporar una pequeña descripción, añadir una fecha de inicio y de fin, y por último poner el responsable y el estatus.

    ¡¡¡Ya no tienes excusas!!!

    5. Seguimiento y control

    Por último, llevar el control del proyecto es una de las partes más importantes.
    Saber todo lo que está pasando con cada una de tus acciones y medir todos los resultados que se están consiguiendo es fundamental para saber si el negocio será rentable.

    Así que toca elegir cuáles son los principales KPIS que tienes que medir para tener el control real de tu negocio. Con los KPIS ha llegado la hora de diseñar un cuadro de mandos o “balanced score card” profesional.

    Áreas del Marketing Digital que ayudarán a tu negocio

    Para impulsar tu negocio digital al éxito son muchas de las partes del marketing digital las que te pueden ayudar a conseguir resultados rentables:

    1. Social Media

    El área de Social Media ayudará a tu marca a conseguir una presencia en redes sociales y una comunidad de seguidores.

    Crear contenidos de calidad en tus perfiles de redes sociales hará que aumente el tráfico a tu web, además de ofrecer una atención al cliente rápida y personalizada.

    Actualmente, si tu proyecto digital no se encuentra en redes sociales o no tiene una imagen cuidada, genera desconfianza a los usuarios, por lo que es muy importante tener trabajados los perfiles.

    Aquí te dejamos un post en el que podrás conocer más a fondo cuáles son las ventajas de gestionar redes sociales en tu negocio.

    2. Posicionamiento en buscadores

    Puedes tener tu proyecto desarrollado en las plataformas digitales, pero si tu web no aparece en Google cuando los usuarios están buscando una necesidad que cubrir, estás muerto en Internet. 

    Por eso mismo es muy importante trabajar el posicionamiento en buscadores o mejor dicho, SEO. Mejorar el posicionamiento orgánico en buscadores proporciona tráfico cualificado a tu página web, por lo que es muy importante cuidar el diseño, la arquitectura, el contenido, la velocidad de la web y añadir palabras claves.

    Este post te puede resultar muy interesante si quieres saber cómo posicionar tu web de comercio minorista en Google.

    3. Publicidad digital

    Esta es una de las partes que mejor funciona para los negocios digitales. ¿Te imaginas aparecer en los primeros puestos de Google cuando el usuario busca una necesidad y tú se la puedas cubrir?

    ¡¡Esto se puede hacer a través del SEM, a través de la publicidad en buscadores!! Este es su valor, ya que está orientado al público que realmente le interesa lo que ofreces.

    4. Email Marketing

    Se ha convertido en la perfecta herramienta de comunicación de la marca para comunicarse con el cliente. Suele dar muy buenos resultados y conversión, ya que es una oportunidad excelente de ofrecer al usuario contenido de calidad y valor para convertir leads en posibles clientes.

    Si quieres saber más sobre esta área del marketing digital, este post te puede ayudar a trabajar una estrategia efectiva de Email Marketing para tu sector retail.

    5. Marketing de contenidos

    Ofrecer contenido realmente relevante, de valor y totalmente interesante para los usuarios es muy importante. Por eso mismo es fundamental ofrecer al consumidor todo tipo de contenidos (vídeos, post, infografías, imágenes, etc.) con el objetivo de captar y fidelizar clientes.

    Lo imprescindible es conocer que le interesa al público objetivo de tu negocio y aportarle contenidos de calidad acorde a sus necesidades, para que al final consiga conocer tu producto y servicio y de este modo convertirlo en cliente.

    6. Analítica digital

    Esta es la parte en la que verás sentido a todo lo anterior. A partir de aquí es donde podrás obtener resultados de todas las acciones llevadas a cabo anteriormente y conocer si realmente se están cumpliendo tus objetivos implementados.

    Puedes contactar con nosotros para conocer más sobre cada estrategia de Marketing Digital para tu negocio y así también puedes verificar en qué punto te encuentras ahora mismo.

    Consejos para ser un emprendedor digital con éxito

    • Mantenerse siempre actualizado
    • Adaptarse a los cambios del mercado
    • Es muy importante producir contenidos de calidad
    • Ser original
    • Mejora las relaciones con las personas involucradas en el negocio
    • Trabaja tu marca personal en redes sociales y genera presencia
    • Participa en eventos
    • Échale un ojo a las métricas y lleva un seguimiento
    • Apasiónate por tu trabajo
    • Analiza y estate al tanto de los emprendedores de mayor éxito
    • Sé flexible a los cambios
    • No tengas miedo al fracaso

    Ahora ya sabes por qué debes emprender un negocio online y cuáles son las acciones que tienes que seguir para conseguir que tu proyecto tenga éxito.

    Recuerda… ¡¡si quieres emprender que sea basándonos en estrategias enfocadas en plataformas digitales!!

    Ya sabes por qué debes emprender un negocio online y cuáles son las acciones que tienes que seguir para conseguir que tu proyecto tenga éxito.

    Aquí podrás encontrar financiación para tu proyecto

    Digital entrepreneurship – definition

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    As we are in the digital era, we will talk about what is the digital entrepreneurship, what are its characteristics and how to start a business. The way of working and running a business is changing by leaps and bounds, and it is for this reason that many people want to undertake a project.

    Digital entrepreneurship.

    Index of contents: 

    • What is digital entrepreneurship

      • .

    • Features

      • .

    • How to get started

    advantages of digital entrepreneurship

    What is digital entrepreneurship

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    Digital entrepreneurship is one where the focus of the business is global and digital tools are the ones that help a digital entrepreneur to know the habits and behavior of their customers. This way, this person will be able to detect new opportunities and implement new business models.

    Digital entrepreneurship can make things easier for entrepreneurs and open new opportunities for them. This person performs all his or her tasks usually in digital media and technology-related channels.

    Digital entrepreneurship can make things easier for entrepreneurs and open up new opportunities for them.

    Being a digital entrepreneur brings many advantages, as the opportunities are endless and also, more and more professionals are looking for entrepreneurial people in order to hire them to improve their businesses. Many of these professionals are looking for specialized people with an online MBA from business schools like IEBS, a master that helps you to know everything you need to lead a company with a vision of success. Even so, there are digital entrepreneurs who seek to succeed and take forward projects on their own.

    The best for digital entrepreneurship is to have a clear and innovative idea, looking for new opportunities. In addition, the digital world is constantly evolving, therefore, it is important to be in constant training and that can be achieved thanks to an online MBA, where you can get a progressive experience.

    Enterprise in digital

    Features

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    The characteristics of a digital entrepreneur are as follows:

    • Adaptation of the proposal to the digital media where the target audience is located.
    • Searching for influencers to publicize the business.
    • Develop content following the ideas of your business.
    • Use tools that allow you to manage and optimize the time of your activities.
    • Tools that allow you to manage and optimize the time of your activities.
    • Create a strategic planning where you can foresee the immersion of the project in social networks and also the costs of this action.
    • Attend courses, workshops, webinars, among others. That is to say, to be in constant training.

    How to get started

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    In order to start a digital business you need to complete several stages. Getting trained in MBA online helps to have clear steps to follow and to know how to achieve success. Perhaps at the beginning of how to develop a project, you think there are many obstacles, then we give you these recommendations:

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    starting a digital business

    Analyze the current situation

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    At this point you have to do both an external and internal analysis. You have to analyze the strengths, weaknesses, opportunities and threats that we can find.

    Define your Objectives

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    It is very important to define your objectives. These have to be SMART, which means:

    SMART.

    Specific: Very well defined idea. Be clear about what you want to do and how you have to do it.

    SMART.

    Measurable: The objectives must establish measurable goals such as defining the action plan and goals. That is, amount of actions, how often, among others.

    Measurable.

    Achievable: Realistic goals must be defined, otherwise they will never be achieved. It is true that these goals can be changing as we see results.

    Relevant: It is important to focus on what is necessary and try to be the best at it.

    : It is important to focus on what is necessary and try to be the best at it.

    Time-bound: You have to set goals in a certain time frame to start seeing results. Once you have these two steps done, you can start to undertake that business you wanted so much. In digital entrepreneurship it is important to have knowledge of all the digital tools that the Internet offers us. We cannot think of traditional entrepreneurship when we want to start an online business, otherwise we will fail, since the guidelines are not the same. Now with technology everything is easier, but at the same time you have to define very well what you want to do. Training with an online MBA can help you to achieve those goals, to lead a company and even to be a successful entrepreneur.

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    Here you can find funding for your project  

    Entrevista de la BBC a Dan Breznitz, codirector del Laboratorio de Políticas de Innovación de la Universidad de Toronto.

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    Dan Breznitz es profesor y director del Departamento de Estudios de Innovación de la Munk School of Global Affairs and Public Policy, y ocupa un puesto en el Departamento de Ciencias Políticas de la Universidad de Toronto, donde también es codirector del Innovation Policy Lab. Es miembro del Instituto Canadiense de Investigación Avanzada, donde cofundó y codirige el Programa de Innovación, Equidad y Prosperidad Futura. Entre sus galardonados libros se encuentran La innovación y el Estado, La fuga de la Reina Roja y La tercera globalización.

    Su trabajo académico ha ganado varios premios, entre ellos el Don K. Premio Price al mejor libro sobre ciencia y tecnología y el Susan Strange Book Prize al mejor libro de estudios internacionales. Su labor política también ha sido reconocida con varios premios, y en 2008 fue seleccionado como becario de estudios industriales de la Fundación Sloan. Anteriormente, Dan fundó y fue director general de una pequeña empresa de software.

    Antes de su traslado a la Universidad de Toronto, Breznitz fue profesor del Instituto Tecnológico de Georgia durante ocho años y cofundó y fue director general de una empresa de software en Israel. Es autor de dos libros premiados, Innovation and the State: y The Flight of the Red Queen: Government, Innovation, Globalization and Economic Growth in China. Su próximo libro, Innovation in Real Places: Strategies for Prosperity in an Unforgiving World, se publicará en enero de 2021. Breznitz se licenció en la Universidad Hebrea de Jerusalén y se doctoró en el Instituto Tecnológico de Massachusetts.

    Aunque la innovación suele asociarse a un brillante “momento eureka”, Dan Breznitz lo ve de otra manera.

    Según el académico y codirector del Laboratorio de Políticas de Innovación de la Universidad de Toronto, la innovación, entendida como la creación de un gran invento tecnológico, tiene poco que ver con las verdaderas fuerzas innovadoras que impulsan la economía mundial.

    Por eso dice que no vale la pena intentar copiar el modelo de Silicon Valley en otras partes del mundo.

    Breznitz, miembro del Instituto Canadiense de Investigación Avanzada, explica su concepto de innovación y explica qué pueden hacer las regiones y ciudades para apoyar su desarrollo.

    En su libro “Innovación en lugares reales, estrategias para la prosperidad en un mundo feroz”, el investigador aborda la cuestión de cómo crear una estrategia de innovación que beneficie a la mayoría de la gente y no solo llene las cuentas bancarias de multimillonarios y capitalistas de riesgo.

    En su libro, sostiene que existe una especie de tecno fetichismo que ha convertido a la start-up en un símbolo de innovación, opinión que usted no comparte. ¿Qué es exactamente la innovación para usted y cuál es el mayor mito en torno al término?

    Últimamente estamos obsesionados con la idea de la innovación, lo cual no solo es malo sino también peligroso. Uno de los mayores mitos es que la innovación es una invención.

    La innovación no es un invento. Ni siquiera se aplica a la creación de prototipos. La innovación es la aplicación de ideas en todos los niveles de la producción de bienes y servicios.

    Incluye cambios y mejoras de la idea original, diferentes formas de producir o vender un producto o servicio. Estos procesos son muy importantes para el crecimiento económico y el bienestar humano.

    ¿Cómo funciona la innovación en la práctica?

    Puedo dar dos ejemplos. Hemos inventado vacunas de ARNm contra el metaloide-19, pero su efecto será limitado a menos que seamos capaces de innovar todo el sistema de redes de producción.

    Si lo conseguimos, no solo tendremos mejores vacunas, sino también miles de millones de dólares de producción.

    Luego viene el reto de innovar en la forma de distribuirlos, y así la cadena continúa hasta llegar a un punto en el que podemos responder a las necesidades de más personas.

    Otro ejemplo es que, sin una verdadera innovación, los teléfonos inteligentes seguirían siendo cajas de madera con cables pegados a la pared.

    Las olas de innovación cambian las cosas para mejor, pero esto no ocurre en el momento de la invención, sino a través de un proceso de actualización constante de la idea original.

    También desde el punto de vista filosófico, tener una idea, ponerla en práctica y cambiar la realidad es lo que nos hace humanos.

    ¿Cuáles son otros mitos sobre la innovación?

    A largo plazo, es más importante ver la innovación como un proceso continuo de mejora de algo, que como una invención en sí misma.

    El primer mito es la creencia de que la innovación es algo deslumbrante. De hecho, la innovación no es noticia.

    La segunda es la creencia de que la innovación en la primera fase, es decir, cuando una empresa de nueva creación crea un nuevo producto, traerá prosperidad a la comunidad en la que se encuentra la empresa y creará nuevas industrias y nuevos puestos de trabajo.

    Este no es el caso. Como la globalización ha diluido la innovación, lo que ocurre en Silicon Valley o en centros similares es que, una vez terminado el diseño de un producto, se envía a otro lugar para su producción.

    Esto significa que todos los efectos secundarios positivos se trasladan a otra parte.

    Si se creara un Silicon Valley en Bogotá, por ejemplo, los únicos puestos de trabajo que se crearían serían los de los mejores profesionales de la investigación y el desarrollo, marketing, finanzas, y quizá un par de puestos de trabajo para dos o tres chefs y masajistas famosos.

    Tendrán sueldos fabulosos y muchos de ellos podrán comprar acciones —que son billetes de lotería—, pero la mayoría de los habitantes de la zona no se beneficiarán mucho.

    Por el contrario, se encontrarán con que las cosas que quieren comprar y las casas de este sector son ahora tan caras que les resultan inasequibles.

    Eso es lo que ocurrió en San Francisco. El problema es que acabamos creando multimillonarios en lugar de crear riqueza para toda la sociedad.

    Los 3 grandes retos de Silicon Valley para convertirse en el lugar más rico del mundo después de Qatar
    Por qué Corea del Sur ha destronado a Alemania como país más innovador del mundo (y por qué ha desbancado a Estados Unidos del top 10).
    Por qué no se debe copiar el modelo de Silicon Valley porque no busca crear nuevas tecnologías que cambien el mundo.

    Su objetivo es aportar beneficios financieros a Wall Street, ya sea a través de la salida a bolsa de una empresa recién fundada o simplemente porque alguien la compra.

    Y volvemos a la misma pregunta: ¿qué pasa con estos beneficios?

    Ha creado un montón de dinero que permanece en manos del 5% de la población.

    ¿Qué otros modelos de crecimiento basados en la innovación existen?

    Hay otros modelos que implican el crecimiento y la prosperidad de la comunidad local.

    He visto ideas desarrolladas en Silicon Valley pero aplicadas en lugares como Taiwán, Israel, Corea del Sur, Estados Unidos y China.

    O ideas que se desarrollan en Corea, como las pantallas táctiles o las memorias, y luego se fabrican en China.

    Otro ejemplo es la innovación en Taipéi en el campo de los semiconductores.

    ¿Cómo lo ha conseguido Taipéi?

    En Taipéi, Taiwán, lo han hecho de forma brillante. Comprendieron que la industria de los semiconductores iba a ser muy importante.

    Querían ser innovadores y rápidamente se dieron cuenta de que tenían al menos dos opciones: o convertirse en Silicon Valley y competir con Japón y Corea del Sur —y crear empresas gigantes como Samsung— o desarrollar sus propios puntos fuertes.

    Han decidido que su punto fuerte será la fabricación de semiconductores. Y entonces crearon un sistema que les permitiera hacerlo.

    Son dos caminos diferentes: Silicon Valley y Taipéi.

    Otro ejemplo de innovación es el mercado del calzado femenino de lujo que se ha desarrollado en una zona llamada Riviera del Brenta, en Italia.

    Allí, los empresarios locales decidieron que su fuerte no sería fabricar millones de zapatillas Nike, sino hacer zapatos para Prada o Gucci. Están especializados en.

    Así que si tienes un diseño y quieres que te hagan esos zapatos, aquí es donde tu diseño se hace realidad.

    En esta región italiana, han conseguido integrarse en la industria mundial.

    ¿Cuáles son las mejores estrategias para convertirse en una ciudad o región innovadora?

    Yo lo diría de otra manera. Si yo fuera de Guadalajara o de Bogotá, en lugar de preguntarme cuál es la mejor manera de innovar, me lo preguntaría de otra manera.

    Me preguntaba: ¿cómo queremos que sea nuestra ciudad dentro de 10 o 15 años? Y me fijaría en cuál de las diferentes fases de la innovación entran nuestros planes.

    En primer lugar, tenemos que crear un mapa de lo que significa ser innovador y tener éxito. Determine dónde quiere ir, qué es lo mejor para su ciudad o región.

    La segunda tarea consiste en determinar cuáles son los puntos fuertes de su comunidad y cuáles son las oportunidades realistas de desarrollo.

    Por último, y lo más importante, preguntar por qué lo hacemos.

    Con la pandemia, muchas cosas han cambiado. Una de ellas es la forma tradicional en que funcionan las cadenas de suministro globales, la forma en que se fabrican las cosas. ¿Ve usted oportunidades de innovación en este contexto?

    Por supuesto. El mundo está cambiando, y eso abre muchas oportunidades para países que, de otro modo, tendrían más dificultades para participar en la red de producción mundial.

    Las mayores empresas del mundo han empezado a buscar nuevos proveedores innovadores en todas las fases de la producción.

    Estamos avanzando hacia las redes regionales de producción, así que los lugares que descubran rápidamente estas oportunidades e identifiquen en qué sectores y en qué partes del proceso pueden participar tendrán grandes oportunidades.

    Si quieres conocer más sobre Dan Breznitz y sobre su trabajo e investigación en el campo de la innovación, te dejamos sus 4 libros principales para que puedas profundizar más en este tema.

    La inversión en el sector inmobiliario español crece un 16% y supera los 7.800 millones de euros

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    El sector inmobiliario sigue siendo un foco de atención para los inversores. En los nueve primeros meses de este año, el sector inmobiliario en España registró un volumen de inversión de 7.842 millones de euros, un 16% más que en el mismo periodo de 2020, según datos preliminares de CBRE. Las inversiones en el tercer trimestre de este año alcanzaron los 2.628 millones de euros, frente a los 1.620 millones de euros de los mismos meses del año anterior.

    «El sector inmobiliario español ha evolucionado positivamente a lo largo de este año, apoyado por un contexto macroeconómico favorable que lo convierte en una opción atractiva para los inversores con grandes cantidades de capital a su disposición. El volumen alcanzado en los nueve primeros meses del año, con un segundo trimestre excepcional en el que el nivel fue aún mayor que antes de la pandemia. Esto nos permite posicionar la inversión inmobiliaria en 2021 en su conjunto en el entorno de los 10.000-12.000 millones de euros», afirma Mikel Marco-Gardoqui, Managing Director, Head of Capital Markets de CBRE.

    El sector multifamiliar representa el 24% de la inversión total, con 1.875 millones de euros, de los cuales 579 millones se registraron en el tercer trimestre de este año. Según Lola Martínez Brioso, Directora de Investigación de CBRE España, «el interés de los inversores por el suelo de Build to Rent (BTR) sigue siendo fuerte, con 990 millones de euros realizados en lo que va de año, un 25% más que en el mismo periodo del año anterior. Mientras tanto, el PRS (terminado y alquilado), a pesar de la falta de producto, también está mostrando resultados positivos, alcanzando 502 millones en 2021, un 80% más que en los primeros nueve meses de 2020.»

    Una de las operaciones más significativas en este segmento es la reciente compra a Dazeo de dos proyectos residenciales BTR llave en mano en el centro de Madrid por parte de Aberdeen Standard Investments (ASI). En una transacción fuera del mercado en la que CBRE asesoró por aproximadamente 55 millones de euros.

    El sector hotelero es otro de los protagonistas de este año, con un volumen de inversión de 1.869 millones de euros, el doble que en todo 2020 (945 millones de euros). Según los datos preliminares de CBRE, el sector fue el que más invirtió en el tercer trimestre -el 33% del total- con 875 millones de euros, tras la compra por parte de Brookfield del Grupo Selenta y sus cuatro hoteles españoles por 440 millones de euros.

    La inversión en el sector industrial y logístico ha alcanzado más de 1.500 millones de euros este año, según datos de CBRE, con 152 millones de euros en el tercer trimestre, de los cuales 105,4 millones se invirtieron en la región central.

    El sector de las oficinas, por su parte, registró 493 millones de euros de julio a septiembre, lo que significa que ha alcanzado los 1.340 millones de euros en lo que va de 2021, un volumen que podría llegar a los 1.400 millones de euros al final del tercer trimestre.

    En Madrid, el volumen es de 243 millones de euros, de los cuales el 60% corresponde al CBD, mientras que Barcelona ya ha registrado un volumen de casi 1.100 millones de euros, un 75% por encima de la media de los últimos años y un nuevo récord en 14 años. El distrito 22@ representa más del 60% de la inversión en oficinas de Barcelona.

    Según CBRE, en los primeros nueve meses la inversión en comercio minorista podría alcanzar unos 600 millones de euros. «Aunque los niveles siguen siendo inferiores a los de 2020, debido a la explotación a gran escala de los centros comerciales en los primeros meses de 2020, en el tercer trimestre de 2021 se ha producido un importante aumento de la actividad inversora», señala Martínez Brioso. Añade que el sector alimentario está detrás de esta recuperación.

    Activos alternativos

    Por otro lado, destacan las inversiones en residencias de estudiantes, que alcanzaron los 139 millones de euros en el tercer trimestre, lo que supone 380 millones de euros este año, mientras que el segmento sanitario superó los 120,6 millones de euros. Esto supone un volumen de más de 460 millones en el conjunto de 2021 (un 186% más que en el mismo periodo del año anterior), lo que confirma la resistencia de las residencias para mayores debido a la creciente demanda con una oferta existente limitada.

    Barcelona, la cuarta ciudad con mayor aumento de la inversión inmobiliaria en EE. UU.

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    Barcelona es la cuarta ciudad del mundo en la que más ha aumentado la inversión inmobiliaria procedente de Estados Unidos en el primer semestre del año, según datos de la consultora inmobiliaria CBRE. Xavier Güell, director de la oficina de Barcelona de la firma, explica que mientras la media de inversión en los últimos cinco años ha sido de unos 110 millones, este año ha subido a más de 250 millones. Los mayores aumentos de la inversión estadounidense se han producido en Copenhague, Sydney y Hong Kong.

    Güell señala que el aumento de la inversión inmobiliaria estadounidense se enmarca en un año récord para el mercado de oficinas de Barcelona, que registró su mejor comportamiento en 14 años, justo después de 2007, el punto álgido del boom inmobiliario del ciclo anterior. “Cerraremos el tercer trimestre con una inversión acumulada en oficinas de 1.100 millones de euros, superando incluso la inversión de 2019, que ya fue muy buena”.

    Güell señala que el 90% de la inversión en oficinas de la ciudad procede actualmente de fondos internacionales, una proporción sin precedentes, frente a sólo el 25% en 2016. Güell admite que hay un cierto «efecto rebote» de las inversiones que no se pudieron cerrar el año pasado por la pandemia, pero en otros grandes mercados de oficinas como Madrid, las inversiones aún están lejos de los niveles de 2019, por lo que en septiembre la capital catalana habrá acumulado el 80% de las inversiones en oficinas realizadas en España este año.

    “Los inversores internacionales aprecian, a veces más que los locales, el buen estado de nuestro mercado inmobiliario: en los últimos años hemos visto tasas de desocupación muy bajas, un gran aumento de los alquileres netos y uno de los incrementos de renta más fuertes de Europa. A pesar de ello, los alquileres siguen siendo bajos en comparación con otras ciudades similares, lo que ayuda a la creación de nuevas empresas”. Según la consultora, el alquiler medio en los mejores edificios de Barcelona ronda los 28 euros/m2/mes, mientras que en Madrid, que también es una ciudad muy competitiva en Europa, es de 40 euros.

    Güell explica que uno de los puntos fuertes del mercado inmobiliario de la ciudad es su capacidad para atraer nuevas empresas, sobre todo del sector tecnológico, que ya supone el 35% de las operaciones de alquiler en la ciudad. Llevamos tres años en estos niveles”, dice Güell. Se trata de empresas de tecnologías de la información, videojuegos, programación, comercio electrónico… son sectores que no se han visto afectados por la pandemia y están en fuerte expansión.”

    La inversión inmobiliaria también está apoyando el éxito del distrito tecnológico Poblenou 22@. «Ha reforzado la marca en una ciudad que ya es muy atractiva, y su papel como clúster tecnológico ayuda», añade.

    Aun así, Güell admite que los alquileres de oficinas todavía no han vuelto a los niveles anteriores a la crisis: en el primer semestre del año se situaron en 123.500 metros cuadrados, un 53% más que en 2020, pero apenas la mitad que en 2019. “Está pasando en todas las ciudades: las empresas están esperando a ver cuál será su necesidad real de espacio cuando vuelva la normalidad y cuál será el impacto final del aumento del teletrabajo”. Sin embargo, CBRE estima que la necesidad de espacio para oficinas solo disminuirá un 7%.
    Necesidades de espacio de oficina. “Lo que se ha impuesto es la demanda de flexibilidad de los empleados, y por lo que hemos visto, la presencia se concentrará de martes a jueves: así que la necesidad de espacio apenas cambiará”.