Archivo por meses: septiembre 2021

Franquicia gasolinera low cost

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Las franquicias gasolineras low cost y estaciones de servicio surgieron con la liberalización de parte del sector. Se han convertido en una oportunidad de negocio muy interesante, sobre todo con el desarrollo de estaciones de bajo coste.

Para estas gasolineras, el sistema de franquicia tiene como objetivo reducir los costes fijos. Esto ha hecho que se extiendan los sistemas de autoservicio para repostar, que en muchos casos no cuentan con personal. Se han añadido tiendas de productos mixtos y lavaderos de coches, lo que ha hecho que la inversión sea aún más rentable.

Pero lo más importante es que cuentan con la gestión de grandes gasolineras y estaciones de servicio como Repsol y Cepsa.

El principal objetivo de estas marcas es garantizar precios realmente bajos en comparación con las gasolineras tradicionales. Además, garantizan unos márgenes muy atractivos a sus franquiciados.

El año 2021 es, sin duda, un gran año para las gasolineras Repsol, que han decidido apostar definitivamente por el modelo de negocio de la franquicia y actualmente cuentan con un número de gasolineras y estaciones de servicio bajo el sistema de franquicia.

¿Qué son las franquicias de bajo coste?

Las gasolineras de bajo coste o «marca blanca» son un modelo de negocio que crece a pasos agigantados. Sus precios, que son casi un 20% más bajos que los de las gasolineras tradicionales, y el autoservicio son las ventajas más efectivas de estas estaciones. La Ley de Hidrocarburos de 2013 en España liberó al sector del monopolio de las grandes petroleras. Por ello, las franquicias de gasolineras de bajo coste han surgido como una nueva forma de hacer negocio.

Pero, ¿son fiables estas gasolineras, el combustible es de buena calidad y cómo puede iniciar su negocio? En este artículo te lo contamos todo. Siga leyendo para conocer las mejores gasolineras de bajo coste en las que puede invertir.

Ventajas de las Franquicias Low Cost

Invertir en una franquicia de bajo coste puede ofrecer numerosas ventajas a los emprendedores y empresarios. A continuación, se destacan algunas de las principales ventajas de optar por este tipo de franquicias:

  1. Menor inversión inicial: Una de las ventajas más evidentes es que las franquicias de bajo coste requieren una inversión inicial más baja en comparación con las franquicias tradicionales. Esto significa que los emprendedores pueden ingresar al mundo de los negocios con una inversión más accesible, lo cual reduce el riesgo financiero asociado.
  2. Modelo de negocio probado: Las franquicias de bajo coste suelen basarse en un modelo de negocio ya establecido y probado. Esto significa que el franquiciador ha demostrado la viabilidad y rentabilidad del concepto en diferentes ubicaciones o mercados. Al invertir en una franquicia de bajo coste, se tiene acceso a un negocio con una estructura establecida y estrategias de operación probadas, lo que puede aumentar las posibilidades de éxito.
  3. Apoyo y asistencia: Los franquiciadores suelen proporcionar un sólido respaldo y asistencia a los franquiciados. Esto puede incluir capacitación inicial, apoyo continuo en la gestión del negocio, marketing y publicidad conjunta, desarrollo de productos y más. Al contar con el respaldo y la experiencia del franquiciador, los emprendedores pueden beneficiarse de la orientación y el conocimiento experto, lo que puede acelerar el crecimiento y minimizar los errores comunes en el inicio de un negocio.
  4. Mayor reconocimiento de marca: Muchas franquicias de bajo coste suelen tener una marca reconocida en el mercado. Esto puede ser una ventaja significativa, ya que los clientes pueden tener mayor confianza y preferencia por una marca establecida en lugar de una empresa desconocida. La ventaja de contar con una marca reconocida puede ayudar a atraer y fidelizar clientes más rápidamente, lo que puede conducir a un crecimiento más rápido del negocio.
  5. Red de colaboración y sinergias: Al formar parte de una franquicia, los emprendedores pueden beneficiarse de la red de colaboración entre franquiciados. Esta red ofrece la oportunidad de compartir conocimientos, mejores prácticas y experiencias con otros propietarios de franquicias. Además, se pueden establecer sinergias comerciales y estratégicas que pueden resultar en beneficios mutuos para todos los franquiciados.

Desventajas de las Franquicias Low Cost

Aunque invertir en una franquicia de bajo coste puede ofrecer ventajas, también existen desventajas que es importante tener en cuenta. A continuación, se mencionan algunas de las desventajas potenciales de optar por este tipo de franquicias:

  1. Limitaciones en la elección del negocio: Las franquicias de bajo coste suelen tener un enfoque específico y limitado en cuanto a los productos o servicios que ofrecen. Esto significa que los franquiciados pueden tener menos flexibilidad para adaptar el negocio a sus propias preferencias o para explorar otras oportunidades comerciales. Si tienes una visión o idea particular para tu negocio, es posible que las franquicias de bajo coste no te brinden la libertad necesaria.
  2. Competencia intensa: Dado que las franquicias de bajo coste suelen ser más accesibles en términos de inversión inicial, es probable que haya una mayor competencia en el mercado. Esto puede dificultar la diferenciación y destacarse entre otros negocios similares. Además, la competencia intensa puede afectar los márgenes de beneficio, ya que es posible que se requieran precios más bajos para atraer a los clientes en un mercado saturado.
  3. Menor control empresarial: Al unirse a una franquicia, es probable que debas seguir las directrices y políticas establecidas por el franquiciador. Esto puede limitar tu capacidad para tomar decisiones independientes en cuanto a aspectos del negocio, como la selección de proveedores, la fijación de precios o la implementación de estrategias de marketing. Si valoras tener un control completo sobre tu negocio, una franquicia de bajo coste puede limitar tu autonomía empresarial.
  4. Costos adicionales y regalías: Aunque se promocionen como franquicias de bajo coste, es importante tener en cuenta que aún pueden existir costos adicionales. Estos pueden incluir el pago de regalías continuas al franquiciador, tarifas de publicidad conjunta o la compra de suministros o productos específicos a proveedores designados. Estos costos adicionales pueden reducir los márgenes de beneficio y afectar la rentabilidad del negocio.
  5. Dependencia del éxito del franquiciador: El éxito de una franquicia de bajo coste también está ligado al éxito y la gestión del franquiciador. Si el franquiciador enfrenta dificultades financieras, problemas de reputación o falta de apoyo y actualización de su modelo de negocio, esto puede afectar negativamente a todas las franquicias asociadas. Los franquiciados pueden estar sujetos a los cambios y decisiones del franquiciador, lo que puede influir en la dirección y estabilidad del negocio.

Gasolineras baratas: ¿peor calidad del combustible?

Estas gasolineras de bajo coste venden el combustible entre 5 y 10 céntimos por litro más barato que las gasolineras convencionales. En este sentido, la calidad del combustible es el punto que más preocupa a los usuarios cuando se habla de gasolineras baratas. Como ocurre con cualquier producto que se vende a un precio inferior al normal del mercado, los usuarios se preguntan si están sacrificando la calidad por la diferencia de unos pocos céntimos entre los precios.

En primer lugar, debes saber que la gasolina barata procede de la misma distribuidora, CLH (Compañía Logística de Hidrocarburos), que las grandes cadenas de combustible. Esta empresa no distingue entre gasolineras tradicionales y baratas. Suministra a todos ellos el mismo combustible directamente desde las refinerías.

Entonces, ¿por qué es más barato? Pues porque las estaciones de bajo coste equilibran el precio de la gasolina y los costes de inversión (modelo click and go), la ausencia de otros servicios (cafeterías, tiendas de conveniencia, etc.) y el modelo de autoservicio (sin personal). En otras palabras, ser una estación que reduce los costes de inversión y prescinde de los servicios habituales de las gasolineras tradicionales justifica la bajada de los precios del combustible.

¿Perjudica la gasolina barata a los vehículos de motor?

Como se ha mencionado anteriormente, el combustible básico es el mismo que se dispensa en todas las gasolineras, ya sea combustible barato o estándar. Sin embargo, la diferencia de coste radica en el uso de aditivos.

Las estaciones de servicio de las compañías petroleras añaden aditivos exclusivos de sus propios laboratorios. Esto significa mucho dinero para estas empresas.

Según las compañías petroleras, estos aditivos se encargan de limpiar el motor, reducir el consumo de combustible y mejorar el rendimiento del vehículo.

Franquicias de gasolina low cost: precios y cómo comprarlas

La base de la industria del automóvil es el “oro negro”. Por lo tanto, montar una gasolinera o estación de servicio es una excelente oportunidad para ganar dinero. Si está pensando en invertir en este sector, tiene dos opciones. La primera opción es empezar de cero y cubrir todos los gastos y problemas. La segunda opción es comprar una franquicia de gasolinera en la que todo está preestablecido y automatizado.

Las ventajas de comprar una franquicia son bastante claras: está invirtiendo en un negocio probado y de buena reputación, lo que aumenta sus posibilidades de éxito. Además, los franquiciadores ofrecen asesoramiento sobre la gestión de la franquicia y trabajan con usted para atraer más clientes a diario.

Aspectos a considerar al comprar una franquicia de gasolina de bajo coste:

  • Investigación exhaustiva: Antes de invertir en una franquicia de gasolina, es fundamental realizar una investigación exhaustiva sobre las diferentes opciones disponibles en el mercado. Evalúa las marcas reconocidas, los modelos de negocio, la reputación del franquiciador, el soporte proporcionado y otros factores clave para determinar cuál es la opción más adecuada para ti.
  • Estudio de mercado: Analiza la viabilidad de la franquicia en tu ubicación específica. Evalúa la demanda de gasolina, la competencia local y otros factores que puedan afectar el éxito del negocio. Comprender el mercado en el que planeas operar te ayudará a tomar una decisión informada.
  • Evaluación financiera: Determina tu capacidad financiera para adquirir y operar una franquicia de gasolina de bajo coste. Considera los costos iniciales de inversión, como la tarifa de franquicia y los costos de equipamiento. Además, ten en cuenta los costos operativos continuos, como el alquiler del local, los suministros y las regalías. Asegúrate de contar con los recursos financieros necesarios para iniciar y mantener el negocio a largo plazo.

Pasos para adquirir una franquicia de gasolina de bajo coste:

  1. Contacto con el franquiciador: Una vez que hayas identificado una franquicia de gasolina de bajo coste de tu interés, comunícate con el franquiciador para obtener más información y expresar tu interés en adquirir una franquicia. Pide detalles sobre el proceso de solicitud y los requisitos específicos.
  2. Solicitud y evaluación: Completa la solicitud proporcionada por el franquiciador. Puede incluir información sobre tu experiencia empresarial, tus antecedentes financieros y tus planes para el negocio. El franquiciador revisará tu solicitud y evaluará si cumples con los requisitos para convertirte en franquiciado.
  3. Reunión y negociación: Si tu solicitud es aceptada, es probable que te programen una reunión con el franquiciador para discutir los detalles del acuerdo de franquicia. Durante esta etapa, se pueden discutir aspectos como el territorio exclusivo, el soporte proporcionado, las regalías y otros términos y condiciones relacionados con la franquicia.
  4. Documentación y firma del contrato: Si ambas partes llegan a un acuerdo, se procederá a la redacción y firma del contrato de franquicia. Lee atentamente el contrato y asegúrate de comprender todos los términos y condiciones antes de firmar. Es posible que desees buscar el asesoramiento de un abogado.
  5. Manual de operaciones: El franquiciador te proporcionará un manual de operaciones detallado que contiene las pautas y procedimientos para administrar la franquicia de gasolina. Estudia y familiarízate con el manual para comprender cómo operar eficientemente el negocio y cumplir con los estándares establecidos por el franquiciador.
  6. Capacitación: Es posible que el franquiciador brinde capacitación inicial para asegurarse de que comprendas completamente todos los aspectos de la operación del negocio. Esto puede incluir capacitación sobre el manejo del equipo, la atención al cliente, la gestión de inventario y otros aspectos clave del negocio. Aprovecha al máximo esta capacitación para adquirir las habilidades necesarias para operar con éxito tu franquicia.
  7. Establecimiento del local: Si la franquicia requiere un local físico, deberás buscar y asegurar un lugar adecuado para la operación de la gasolinera. Asegúrate de cumplir con los requisitos específicos del franquiciador en términos de ubicación, tamaño y diseño del local. También será necesario obtener los permisos y licencias requeridos por las autoridades locales y seguir las regulaciones aplicables.
  8. Adquisición de suministros y equipo: Como franquiciado, deberás adquirir los suministros y el equipo necesarios para operar la gasolinera. El franquiciador puede tener acuerdos preferenciales con proveedores específicos, por lo que es posible que debas trabajar con proveedores designados por la franquicia para garantizar la calidad y consistencia de los productos y servicios ofrecidos.
  9. Marketing y promoción: A medida que te prepares para abrir tu franquicia de gasolina, deberás desarrollar e implementar estrategias de marketing y promoción local para atraer a los clientes. Puedes aprovechar las herramientas y recursos de marketing proporcionados por el franquiciador, como materiales publicitarios y programas de marketing conjuntos. Asegúrate de seguir las directrices y estrategias de marketing establecidas por la franquicia.

Listado de las mejores franquicias para gasolineras Low Cost

Si no quieres arriesgar una gran inversión, puedes optar por una gasolinera de bajo coste. Aquí están los mejores del mercado.

Franquicia PetroGold

PetroGold ofrece la oportunidad de incorporarse a una moderna franquicia centrada en el sector de los hidrocarburos y el lavado de coches.

A diferencia de otras marcas, tratan a cada cliente de forma individual y siempre se aseguran de que sus combustibles estén a la altura de los mejores del mercado.

Unos precios competitivos, la mejor calidad y un enfoque atento al cliente nos diferencian de la competencia y nos dan mayor confianza. PetroGold ha desarrollado tres líneas de negocio para ofrecer un servicio completo y maximizar la rentabilidad de su franquicia.

Con dos centros abiertos en la actualidad, PetroGold combina una calidad y una rentabilidad que no se encuentran en otras alternativas del sector.

  • Calidad al mejor precio
  • Enfoque individual
  • Asesoramiento sobre localización y estudios de viabilidad.
  • Asesoramiento en la gestión de las licencias de apertura
  • Estudio individual y detallado de la viabilidad económica de cada emplazamiento.
  • Opciones de financiación mediante acuerdos con entidades financieras.
  • Investigación y desarrollo de nuevos productos.
  • Formación inicial y continua.
  • Plan de marketing inicial y continuo
ActividadGasolineras e hidrocarburos
Persona de ContactoAlberto Vivancos
DirecciónC/ Fuencarral, 127, Madrid, Madrid, España, 28010
Franquiciasgasolineras, franquicias de hidrocarburos, franquicias de combustibles
Inicio Empresa1995
Inversion Total–
Precio franquicia15.000 € + Equipamiento + Obra Civil
Canon de Entrada15.000 €
Royalty0.01 €/Litro comprado
Canon Publicidad100 €/mes
Duracion Contrato10 años
Tamaño del localA partir de 1000 m2
Locales propios2
Locales Totales2

Franquicia Autonet&Oil y Elefante Azul

Modelo de negocio de la franquicia AUTONET&OIL-ELEFANTE AZUL
Propone un modelo de franquicia actualizado a los nuevos tiempos, centrado en el sector energético y en el negocio de lavado de coches a alta presión.

Su concepto de negocio no requiere un terreno muy grande, ya que es posible montar un establecimiento de 500-1000 metros cuadrados, pero sí un terreno con una buena ubicación. Deben ubicarse en lugares con aptitud industrial y/o comercial, lo más cerca posible de zonas urbanas residenciales con alto volumen de tráfico, sin excluir otras posibles ubicaciones.

Al unirse a la red AUTONET&OIL-ELEFANTE AZUL, se asegurará un socio fiable, permanente y profesional en todas las etapas de la vida de su centro.

Como franquiciado, recibirá asesoramiento y asistencia de varios departamentos:

  • DEPARTAMENTO DE EXPANSIÓN: le acompañará desde el principio hasta el final de su proyecto, evaluará el emplazamiento, la zona de influencia, elaborará planes de ejecución, etc.
  • DEPARTAMENTO DE MONTAJE: realizaremos el montaje de estructuras y equipos, la conversión de un centro existente en un centro Autonet&Oil o Blue Elephant y la puesta en marcha.
  • JEFE DE ZONA: Proporciona apoyo desde la apertura del centro y durante todo el contrato para ayudarle a aumentar las cifras de ventas y optimizar los costes de explotación.
  • FORMACIÓN: Le proporcionamos formación técnica inicial y formación comercial.
  • DEPARTAMENTO TÉCNICO: Interviene en cualquier problema técnico y se encarga del mantenimiento de la operación. La línea directa está disponible todos los días de la semana.
  • DEPARTAMENTO DE MARKETING: Garantiza el impacto de la marca en los consumidores, proporciona herramientas y apoyo para la comunicación local y asegura el cumplimiento del concepto y la imagen de la marca.

Queremos darte la oportunidad de unirte a una franquicia nacional bajo una misma imagen que sea capaz de alcanzar objetivos comunes, ofrezca un trato personal a sus franquiciados y garantice la calidad de su servicio.

ActividadUnidad de suministros de carburante y centros de lavado de alta presión
Persona de ContactoAlberto Valverde
DirecciónCrtra. D´Alella, 13, El Masnou, Barcelona, 08328
Franquiciasautolavados, limpieza, gasolineras
Inicio Empresa1964
Inicio Franquicia1991
Inversion Total400.000€
Canon de Entrada15.000 €
Royalty0,01€ por litro vendido + 87€ pista/lavado mes
Duracion Contrato5 años
Población Mínima7.500 habitantes
Tamaño del local500 – 1500 m2
Locales propios16
Locales franquiciados48
Locales Totales64
Presencia exteriorSi
Socio de la AEFSi

Franquicia Cepsa

Fundada en 1989, Cepsa es una red de estaciones de servicio que ofrece soluciones para todas las necesidades de los clientes y sus vehículos. La franquicia Cepsa cuenta actualmente con más de 1.700 puntos de venta en España, Portugal, Andorra y Gibraltar.

Cepsa ofrece una amplia gama de servicios en tres líneas:

  • Gasolineras: incluyen restaurantes y cafeterías, tiendas de conveniencia y tiendas Carrefour con cheque combustible, es decir, compras a precios de supermercado.
  • Tiendas: Consisten en una panadería con productos dulces o salados recién horneados, una cafetería de esquina y una gran variedad de bebidas.
  • Lavado de coches: Cepsa dispone de la mejor tecnología para un tratamiento de primera clase de sus vehículos. Pueden lavarse mediante un programa automático o manualmente con una programación temporizada que ofrece diversas opciones.
ActividadEstaciones de servicio
DirecciónPº Castellana, 259 A – Cepsa, Madrid, España, 28046

Franquicia Cozeta

La franquicia Cozeta es una empresa especializada en el mundo de los hidrocarburos, estaciones de servicio y gasolineras. Fundada en 1996 por Luís Joaquín Cuenca de Vega, ingeniero industrial mecánico e informático, la franquicia opera a nivel nacional como empresa especializada en ingeniería y como empresa de instalaciones petrolíferas y eléctricas.

La franquicia Cozeta es una empresa que cuenta con un competente equipo de ingenieros e instaladores y está capacitada para abordar cualquier proyecto en el sector de los hidrocarburos y el petróleo.

La franquicia Cozeta colabora activamente con la Universidad Politécnica de Valencia y acoge a los estudiantes que optan al premio Bancaja.

ActividadGasolineras e hidrocarburos
DirecciónC/ Mas Camarena – la Esmeralda VI, 12 (Pol Ind Horta Vella), Bétera, Valencia, 46117

Franquicia Easy Fuel

La franquicia de EASY FUEL, S.L., una gasolinera de bajo coste en la que todos los procesos están automatizados para ahorrar costes al cliente y que se reflejan en el precio del combustible. Es una oportunidad de negocio porque quién no querría repostar con gasolina más barata hoy en día.

Es un producto «llave en mano» porque nos encargamos de todo, desde la instalación, las obras y la puesta en marcha hasta la legalización del proyecto sin que nuestro franquiciado tenga que preocuparse de nada. Se trata de un negocio que supone una inversión en 2 años, con rentabilidad desde el primer día.

Somos la primera gasolinera pionera en España en disponer de módulos de pago independientes para cada surtidor, aceptando tarjetas, billetes y monedas al mismo tiempo.

ActividadEstaciones de Servicio Low Cost
Persona de ContactoMiguel Angel / Raul Barrera
DirecciónP.I. PISA C/. MANUFACTURA NUM.4, EDIFICIO LOGO 1, PLANTA 1, OFICINA 2, Mairena de Aljarafe, Sevilla, 41927
Inicio Empresa2013
Inicio Franquicia2013
Inversion Total – Precio franquicia290.000 € + IVA
Royalty0,01 por litro comprado
Canon Publicidad1.000 €/anuales
Duracion Contrato10 años
Tamaño del local500 m2
Población Mínima5.000 habitantes
Locales franquiciados2
Locales Totales4

Franquicia Fast Fuel

FAST FUEL es una FRANQUICIA de estaciones de servicio de bajo coste, caracterizada por la BAJA INVERSIÓN de sus franquiciados, lo que les permite ocupar una posición privilegiada dentro del sector al ofrecer el mejor precio y la máxima calidad de los carburantes, y por tanto una alta rentabilidad.

La inversión incluye:

  • 2 dispensadores de dos vías (8 mangueras)
  • 1 Lectores de tarjetas de débito/crédito
  • 1 Aceptador de billetes con bandeja de seguridad
  • 1 Toldo de diseño exclusivo
  • 1 monolito con indicación de precios claramente visible
  • Depósito de combustible de 50.000 litros compartido con diésel/gasolina
  • Trabajos de construcción, diseño y legalización
  • Instalación de sistemas de aceite, eléctricos, de CCTV e informáticos
  • Puesta en marcha
  • Sistema automático de protección contra incendios
  • Sistema informático INTRANET
  • Intranet de gestión para todos los clientes
  • Sistema de tarjetas propio
  • Sistema de facturación en línea
  • Sistema de vigilancia las 24 horas del día
  • Aplicación móvil “NEW”.
ActividadGasolineras low cost
DirecciónConstitución, 9, Castuera, Badajoz, 06420
Inversion Total – Precio franquiciaDe 200.000€ a 240.000€
Canon de Entrada15.000€
Tamaño del localDe 200 m2 a 400 m2

Franquicia La Gaviota

La franquicia de gasolineras La Gaviota es una cadena que nace para desarrollarse en el ámbito de la venta de combustible y la atención al cliente a través de las gasolineras La Gaviota.

ActividadGasolinera autoservicio
DirecciónC/ Don Tomás, 21, Motilla del Palancar, Cuenca, 16200
Inicio Empresa2011
Inicio Franquicia2012
País de OrigenEspaña
Inversion Total – Precio franquicia195.000 € (circulante adicional necesario 80.000 €)
Royalty150 €/mes
Duracion Contrato5 años
Tamaño del localA valorar
Población MínimaA valorar
Locales franquiciados1

Franquicia Petro Low Cost

La red de franquicias Petro Low Cost es la primera red de gasolineras de autoservicio que pretende reducir al mínimo el coste de creación de un negocio de franquicia de este tipo. Uno de los factores clave para elegir una de las gasolineras de Petro Low Cost es el hecho de que no se necesita personal, ya que todas las actividades asociadas al funcionamiento de una gasolinera son de autoservicio, incluido un dispensador automático desarrollado exclusivamente para Petro Low Cost. Así, el combustible es más barato que en otras estaciones de servicio, pero de la misma calidad.

ActividadGasolinera low cost
DirecciónCarretera Montcada 668. Rotonda Avinguda Vallès., Terrassa, Barcelona, 08227
Inicio Empresa2012
Inicio Franquicia2013
País de OrigenEspaña
Inversion Total – Precio franquicia290.000 € (incluido canon de entrada)
Canon de Entrada9.000 €
Royalty0,005 € por litro de combustible comprado
Duracion Contrato10 años
Tamaño del local250 m2
Locales propios3
Locales franquiciados1
Locales Totales4

Si has llegado hasta aquí es porque estás interesado en adquirir una franquicia de gasolinera low cost, la lista que hemos añadido es la de las empresas que dan las condiciones más económicas del mercado en España. Si decides embarcarte en esta aventura, no dudes en contactar a estas empresas para obtener más información. Nosotros por nuestra parte, te recomendamos esta lectura para que puedas profundizar más en el funcionamiento de las franquicias y como empezar a emprender con ellas.

El Gobierno cierra el plan de inversión sin la ampliación de El Prat

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Se acabó el tiempo. Y la multimillonaria inversión de Aena en la ampliación de El Prat ha quedado definitivamente aplazada por la falta de acuerdo político en la Generalitat. Este martes, el Consejo de Ministros aprobará el DORA, el plan de inversiones para 2022-2026, y los 1.700 millones de euros que se habían preparado para El Prat no estarán en el documento. En las últimas semanas ha habido intentos de acercamiento político y algunos sectores, especialmente la patronal Foment, dirigida por Josep Sánchez Llibra, han tratado de evitar la pérdida de este dinero, pero no ha habido margen de negociación.

Ya quedó claro en la reunión entre Pedro Sánchez y Pere Aragonès hace menos de dos semanas que no había consenso interno en la Generalitat. Principalmente porque ERC había rechazado la prórroga acordada en verano por el Gobierno y la vicepresidencia de la Generalitat en manos de Jordi Puigner de los Junts. Algunos grupos, como el PDeCAT, siguen presionando y ayer lunes se aprobó en el Congreso una proposición no de ley con los votos del PP y Cs en la que se pide que se siga negociando, pero el plan se cierra este martes por cinco años.

El documento, que incluye un plan de inversiones para todos los aeropuertos españoles para los próximos años, incluirá una partida para la ampliación del aeropuerto de Barajas, que presenta un contraste político aún mayor. En Madrid no hay tensión ambiental y casi no hay debate político, por lo que la distancia entre El Prat y Barajas seguirá aumentando.

Al igual que con la ampliación de El Prat, el plan incluirá una inversión inicial de 179 millones de euros en la ampliación de Barajas, que es sólo una pequeña parte del total previsto de 1 694 millones de euros. La gran inversión llegará en 2026, pero los planes ya empiezan a elaborarse.

El Prat tendrá que esperar al menos cinco años, aunque el Gobierno no tiene demasiadas esperanzas de que se llegue a un acuerdo político en algún momento en Cataluña. De hecho, los ingenieros de Aena insisten en que la ampliación no puede llevarse a cabo sin afectar en modo alguno a la zona protegida, tal y como reclaman ERC y Unidos Podemos. La inversión se suspenderá.

Sin embargo, esto no significa que no haya dinero en este plan para El Prat y otros aeropuertos catalanes. Sin embargo, el documento se limitará a las inversiones normales que ya están previstas para mejorar el aeropuerto, unos 250 millones de euros en cinco años.

Este dinero se dividirá esencialmente en tres acciones que se consideran esenciales. Por un lado, están las obras de repavimentación y mejora de la superficie de la pista, una intervención que regularmente es necesaria para mitigar el ruido y la conmoción que provoca el paso de los aviones. En julio de 2017, debido al mal estado de la pista marítima, el tren de aterrizaje de un avión de Vueling cayó en un socavón que apareció en la pista.

Además de la remodelación, el sistema de tratamiento de equipajes se adaptará a las nuevas normas exigidas por la Unión Europea. El tercer gran paquete se refiere a la mejora del funcionamiento de la Terminal T1. Se ampliarán los filtros de seguridad y los mostradores de facturación para agilizar la facturación de los pasajeros en tierra. Según Aena, el antiguo contrato DORA, aún vigente, incluía una inversión de 157 millones de euros para el Barcelona.

La aprobación del martes del proyecto DORA por parte del Consejo de Ministros cierra así el debate sobre la inversión más importante planteada hasta ahora por el Gobierno catalán de Pedro Sánchez. Sin embargo, el Gobierno está preparando muchas otras que quiere concluir en el marco de las negociaciones presupuestarias en curso.

BBC interview with Dan Breznitz, co-director of the Innovation Policy Lab at the University of Toronto.

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Dan Breznitz is Professor and Head of the Department of Innovation Studies at the Munk School of Global Affairs and Public Policy, and holds a position in the Department of Political Science at the University of Toronto, where he is also Co-Director of the Innovation Policy Lab. He is a Fellow at the Canadian Institute for Advanced Research, where he co-founded and co-directs the Innovation, Equity and Future Prosperity Program. His award-winning books include The Innovation and the State, The Red Queen’s Escape and The Third Globalization.

His scholarly work has won several awards, including the Don K. Price Prize for best book on science and technology and the Susan Strange Book Prize for best book on international studies. His policy work has also been recognized with several awards, and in 2008 he was selected as a Sloan Foundation Industrial Studies Fellow. Previously, Dan founded and was CEO of a small software company.

Prior to his move to the University of Toronto, Breznitz was a professor at the Georgia Institute of Technology for eight years and co-founded and was CEO of a software company in Israel. He is the author of two award-winning books, Innovation, and the State: and The Flight of the Red Queen: Government, Innovation, Globalization, and Economic Growth in China. His forthcoming book, Innovation in Real Places: Strategies for Prosperity in an Unforgiving World, will be published in January 2021. Breznitz received his bachelor’s degree from the Hebrew University of Jerusalem and his Ph.D. from the Massachusetts Institute of Technology.

Although innovation is often associated with a brilliant “eureka moment,” Dan Breznitz sees it differently.

According to the academic and co-director of the Innovation Policy Lab at the University of Toronto, innovation, understood as the creation of a great technological invention, has little to do with the real innovative forces driving the global economy.

That’s why he says it’s not worth trying to copy the Silicon Valley model in other parts of the world.

Breznitz, a member of the Canadian Institute for Advanced Research, explains his concept of innovation and explains what regions and cities can do to support its development.

In his book “Innovation in Real Places, Strategies for Prosperity in a Fierce World,”. The researcher addresses the question of how to create an innovation strategy that benefits the most people and not just fill the bank accounts of billionaires and venture capitalists.

In your book, you argue that there is a kind of techno-fetishism that has turned the start-up into a symbol of innovation, a view you do not share. What exactly is innovation for you, and what is the biggest myth surrounding the term?

Lately, we have become obsessed with the idea of innovation, which is not only bad but also dangerous. One of the biggest myths is that innovation is an invention.

Innovation is not an invention. It does not even apply to prototyping. Innovation is the application of ideas at all levels of the production of goods and services.

It includes changes and improvements to the original idea, different ways of producing or selling a product or service. These processes are very important for economic growth and human welfare.

How does innovation work in practice?

I can give two examples. We have invented mRNA vaccines against metalloid-19, but their effect will be limited unless we are able to innovate the entire production network system.

If we succeed, we will not only have better vaccines, but also billions of dollars of production.

Then comes the challenge of innovating in the way we distribute them, and so the chain continues until we reach a point where we can respond to the needs of more people.

Another example is that without real innovation, smartphones would still be wooden boxes with wires attached to the wall.

Waves of innovation change things for the better, but this does not happen at the moment of invention, but through a process of constant updating of the original idea.

Also, from a philosophical point of view, having an idea, putting it into practice, and changing reality is what makes us human.

What are other myths about innovation?

In the long run, it is more important to see innovation as a continuous process of improving something, rather than as an invention in itself.

The first myth is the belief that innovation is something dazzling. In fact, innovation is not news.

The second is the belief that innovation in the first phase, i.e., when a start-up company creates a new product, will bring prosperity to the community in which the company is located and create new industries and new jobs.

This is not the case. As globalization has diluted innovation, what happens in Silicon Valley or similar centers is that once a product design is finished, it is sent elsewhere for production.

This means that all positive side effects are shifted elsewhere.

If a Silicon Valley were to be created in Bogotá, for example, the only jobs that would be created would be for top professionals in research and development, marketing, finance, and maybe a couple of jobs for two or three celebrity chefs and masseurs.

They will have fabulous salaries and many of them will be able to buy shares — which are lottery tickets — but most people in the area will not benefit much.

On the contrary, they will find that the things they want to buy and the houses in this sector are now so expensive that they are unaffordable.

That’s what happened in San Francisco. The problem is that we end up creating billionaires instead of creating wealth for all of society.

Silicon Valley’s 3 big challenges to become the world’s richest place after Qatar
Why South Korea has dethroned Germany as the world’s most innovative country (and why it has ousted the United States from the top 10).
Why the Silicon Valley model should not be copied because it does not seek to create new technologies that change the world.

Their goal is to bring financial benefits to Wall Street, either through the IPO of a newly founded company or simply because someone buys it.

And we come back to the same question: what happens to these benefits?

It has created a lot of money that remains in the hands of 5% of the population.

What other innovation-based growth models exist?

There are other models that involve the growth and prosperity of the local community.

I have seen ideas developed in Silicon Valley but applied in places like Taiwan, Israel, South Korea, the United States, and China.

Or ideas that are developed in Korea, such as touch screens or memory, and then manufactured in China.

Another example is innovation in Taipei in the field of semiconductors.

How did Taipei achieve this?

In Taipei, Taiwan, they have done brilliantly. They understood that the semiconductor industry was going to be very important.

They wanted to be innovative and quickly realized they had at least two options: either become Silicon Valley and compete with Japan and South Korea — and create giant companies like Samsung — or develop their own strengths.

They decided that their strength would be semiconductor manufacturing. And so they created a system that would allow them to do that.

They are two different paths: Silicon Valley and Taipei.

Another example of innovation is the luxury women’s footwear market that has developed in an area called Riviera del Brenta in Italy.

There, local entrepreneurs decided that their forte would not be to manufacture millions of Nike sneakers, but to make shoes for Prada or Gucci. They specialize in.

So if you have a design and you want to have those shoes made, this is where your design becomes a reality.

In this Italian region, they have succeeded in integrating into the global industry.

What are the best strategies for becoming an innovative city or region?

I would put it differently. If I were from Guadalajara or Bogota, instead of asking myself what is the best way to innovate, I would ask myself differently.

I would ask myself: what do we want our city to look like in 10 or 15 years? And I would look at which of the different phases of innovation our plans fall into.

First, we need to create a map of what it means to be innovative and successful. Determine where you want to go, what is best for your city or region.

The second task is to determine what your community’s strengths are and what are realistic opportunities for development.

Finally, and most importantly, ask why we do it.

With the pandemic, many things have changed. One of them is the traditional way global supply chains work, the way things are manufactured. Do you see opportunities for innovation in this context?

Of course. The world is changing, and that opens up many opportunities for countries that would otherwise find it more difficult to participate in the global production network.

The world’s largest companies have started to look for new innovative suppliers at all stages of production.

We are moving towards regional production networks, so places that quickly discover these opportunities and identify in which sectors and in which parts of the process they can participate will have great opportunities.

If you want to know more about Dan Breznitz and his work and research in the field of innovation, we leave you his 4 main books so you can go deeper into this topic.

Social Media

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Social media marketing is the use of social media platforms to connect with your audience and build your brand, increase sales and drive website traffic. This involves posting quality content on social media profiles, listening and engaging with followers, analyzing results and running social media ads.

The main social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat.

There are also a number of social media management tools that help businesses get the most out of the social media platforms mentioned above. For example, Buffer is a social media management tool platform that can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

 

A quick overview of social media marketing

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Social media marketing started with publishing. Companies shared their content on social networks to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to disseminate content.

Social media marketing

is a very important part of social media.

Today, companies use social networks in many different ways. For example, a company that cares about what people are saying about its brand can monitor social media conversations and respond to relevant mentions (social media listening and engagement). A company that wants to know how it is performing on social networks will analyze its reach, engagement and sales on social networks with an analytics tool (social network analytics). Una empresa que quiera llegar a un conjunto específico de público a gran escala, publicará anuncios muy específicos en las redes sociales (publicidad en las redes sociales).

En su conjunto, suelen conocerse también como gestión de redes sociales.

Los cinco pilares fundamentales del marketing en la estrategia de redes sociales:

  • Planificación y publicación
  • Publicación en Buffer
  • Escucha y compromiso
  • Análisis e informes
  • Buffer Analyze
  • Publicidad

Strategy

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Before you jump into posting something on social media, let’s take a step back and look at the big picture. The first step is to think about your social media strategy.

What are your goals, and how can social media help you achieve your business objectives? Some businesses use social media to raise awareness of their brand, while others use it to increase website traffic and sales. Social media can also help you generate engagement around your brand, build a community and serve as a customer service channel.

Social media can also help you generate engagement around your brand, build a community and serve as a customer service channel.

Which social media platforms do you want to focus on? The main social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat. There are also smaller, emerging platforms, such as Tumblr, Tik Tok and Anchor, and social messaging platforms, such as Messenger, WhatsApp and WeChat. When starting out, it’s better to choose a few platforms that you think your target audience is on than to be on all of them.

What type of content do you want to share? What type of content will best appeal to your target audience? Is it images, videos or links? Is it educational or entertaining content? A good starting point is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy based on the performance of your social media posts.

To help you create a good social media strategy, here are our step-by-step guides to creating a social media strategy and marketing plan.

Planning and publishing

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Social media marketing for small businesses usually starts with having a consistent social media presence. Nearly three billion people (3,000,000,000,000!) use social networks. By being present on social media platforms, you give your brand the opportunity to be discovered by your future customers.

Posting on social media is as simple as sharing a blog post, image or video on a social media platform. It’s just like sharing on your personal Facebook profile. However, it is wise to plan your content in advance rather than creating and posting content spontaneously. Also, to make sure you’re maximizing your social media reach, you need to post great content that your audience likes, at the right time and frequency.

There are now a number of social media scheduling tools, such as Buffer Publish, that can help you automatically post your content at the time of your choice. This saves you time and allows you to reach your audience when they’re most likely to engage with your content.

Listen and engage

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Listen and engage

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As your business and social media following grows, conversations about your brand will also grow. People will comment on your social media posts, tag you in their social media posts, or message you directly.

It’s even possible for people to talk about your brand on social media without your knowledge. So you may want to monitor social media conversations about your brand. If it’s positive feedback, you have the opportunity to surprise and delight them. If not, you can offer support and correct a situation before it gets worse.

You can manually check all notifications on all social media platforms, but this is not efficient and you will not see posts that do not tag your company’s social media profile. Instead, you can use a social media listening and engagement tool that aggregates all social media mentions and posts, including posts that didn’t tag your company’s social media profile.

Analytics

Analytics

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Along the way, whether you’re posting content or engaging on social media, you’ll want to know how your social media marketing is performing. Are you reaching more people on social media than you did last month? How many positive mentions are you getting per month? How many people have used your brand’s hashtag in their social media posts

How many people have used your brand’s hashtag in their social media posts?

The social media platforms themselves provide a basic level of this information. For more detailed analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze.

The social media platforms themselves provide this basic level of information.

Advertising

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Advertising

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When you have more funds to grow your social media marketing, one area you may want to consider is social media advertising. Social media ads allow you to reach a wider audience than just the one that follows you.

When you have more funds to grow your social media marketing, one area to consider is social media advertising.

Social media advertising platforms are so powerful these days that you can specify exactly who to show your ads to. You can create target audiences based on their demographics, interests, behaviors, and much more.

If you are running many social media advertising campaigns at once, you may want to consider using a social media advertising tool to make mass changes, automate processes and optimize your ads.

If you are running many social media advertising campaigns at once, you may want to consider using a social media advertising tool to make mass changes, automate processes and optimize your ads.

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Social media marketing resources
Social media platforms are constantly evolving. When Facebook started, people could only share text updates. Now, there are many content formats, including images, videos, live videos and stories.

So, social media marketing is also always changing. We want to help you keep up with the latest changes and strategies to succeed in social media. Here are a few resources to get you started.

SEO: Search Engine Optimization

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What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO stands for Search Engine Optimization.

What is meant by SEO?

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To understand the true meaning of SEO, let’s break down that definition and take a look at its parts:

What is SEO?

  • Traffic Quality. You can attract all the visitors in the world, but if they come to your site because Google tells them you’re a resource for Apple computers when you’re actually a farmer selling apples, that’s not quality traffic. Instead, what you want is to attract visitors who are genuinely interested in the products you offer.
  • Quantity traffic. Once you have the right people clicking through from the search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads are an important part of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
  • Translation done with the free version of the translator 

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How SEO works

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You can think of a search engine as a website you visit to type (or say) a question in a box and Google, Yahoo!, Bing or whatever other search engine you’re using magically responds with a long list of links to web pages that might answer your question.

You can think of a search engine as a website you visit to type (or say) a question in a box and Google, Yahoo!

That’s true. But have you ever stopped to think about what’s behind those magical lists of links?

But what’s behind those magical lists of links?

Here’s how it works: Google (or whatever search engine you use) has a crawler that goes out and collects information about all the content it can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is fed through an algorithm that tries to match all that data to your query.

Many factors are involved in a search engine algorithm, the importance of which has been ranked by a group of experts:

Level of the domain and keywords in it: 5.21%.

The level of the domain and keywords in it: 5.21%.

Use of keywords in the domain: 6.98%

Social metrics: 7.28%

Usability, usability and traffic: 8.06%

Brand image: 8.59%

Page level and keyword count: 9.8%

Page level and number of keywords: 9.8%

Keyword level and content: 14.94%

Link characteristics: 19.15%

Link characteristics: 19.15%

Domain authority and links it owns: 20.94%

That’s all the SE (search engine) part of SEO.

The O part of SEO – the optimization – is when the people who write all that content and put it on their sites, guess that content and those sites so that the search engines are able to understand what they’re seeing, and the users who come in through search like what they see.

Optimization can take many forms. It’s everything from making sure your title tags and meta descriptions are informative and the right length, to pointing internal links to pages you’re proud of.

Optimization can take many forms.

Learn SEO

This section of our site is here to help you learn all you want about SEO. If you are completely new to the subject, start at the beginning and read the Beginner’s Guide to SEO. If you need advice on a specific topic, drill down where it suits you.

Building an SEO-friendly website

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Once you’re ready to start walking the SEO walk, it’s time to apply those SEO techniques to a site, whether it’s new or an old one that’s improving.

These pages will help you get started with everything from selecting an SEO-friendly domain to best practices for internal linking.

Related content and branding

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A site isn’t really a site until it has content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand what your content is really about.

Web site topics

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You’ve already learned a lot about the topics on the site by digging into the content and related markup. Now it’s time to get technical with the information about robots.txt.

Topics related to links

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Dive deeper into everything you need to know about links, from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is really dead. If you’re more interested in the link building side (working to improve your site’s rankings by earning links), go straight to the Beginner’s Guide to Link Building.

Other optimization

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Congratulations! You’ve mastered the ins and outs of everyday SEO and now you’re ready for some advanced topics. Make sure all that traffic has the easiest conversion possible with conversion rate optimization (CRO), then move to the micro level with local SEO or take that site to the global level with international SEO.

The evolution of SEO

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Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So, if someone offers you SEO advice that doesn’t seem quite right, check out the specific topic page.

Digital advertising

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What is digital advertising and why is it so important?

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Changes in society have marked the last few years in the way we relate to each other. With technology becoming more and more present in our routine, we spend most of our time connected.

With technology becoming more and more present in our routine, we spend most of our time connected.

Companies have also needed to change their communication, and knowing what digital advertising is has become essential.

With technology becoming more and more present in our routine, we spend most of our time connected.

For a long time, communication between companies and consumers was done through physical actions, such as newspaper and magazine ads, but it evolved to channels such as radio and television, further extending the reach of brands.

They have been using digital advertising for a long time, and now it’s time to change the way they communicate with their customers.

Now it’s time for Digital Marketing, which has become the primary way to promote a company.

After all, how can we ignore the fact that data currently indicates a total of 4.54 billion active Internet users worldwide?

The number of active Internet users in the world alone is estimated at 4.54 billion.

On social networks alone there are 3.8 billion people connected. All this has been taken into account by companies and, therefore, digital advertising has become very important.

How about, then, delve a little deeper into this concept so important for the success of your company and know how to best invest the resources of your business?

What about, then, delve a little deeper into this concept so important for the success of your company and know how to best invest the resources of your business?

Let’s talk about:

  • What is digital advertising?
  • What is digital advertising?
  • What are the benefits and differences between traditional and digital advertising?
  • What are the benefits and differences between traditional and digital advertising?
  • How does a digital advertising strategy work?
  • How does it work?
  • What are the 4 best examples of digital advertising?
  • What are the 4 best examples of digital advertising?

Keep reading and check it out!

  • How does a digital advertising strategy work?

    What is digital advertising

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    Digital advertising refers to all types of communication carried out by a company to advertise and promote its brand, product or service using the different digital platforms and channels.

    Digital advertising refers to all types of communication carried out by a company to advertise and promote its brand, product or service using the different digital platforms and channels.

    Therefore, it consists of actions on web browsers, social media pages, blogs, apps, or any other form of contact through the Internet.

    With digital transformation, more and more options are emerging for companies to communicate with the market and, of course, with their audience.

    With digital transformation, more and more options are emerging for companies to communicate with the market and, of course, with their audience.

    Thus, everything that is done using digital platforms and resources can be considered digital advertising. The main objective is to be present precisely where the audience is.

    Digital advertising is a process of migration and adaptation of companies on the movement that society as a whole has undergone.

    Digital advertising is a process of migration and adaptation of companies on the movement that society as a whole has undergone.

    After all, if 4.18 billion people are using their smartphones to connect to the Internet, your company must also be present in this channel, reinforcing its relevance and brand awareness.

    What are the benefits and differences between traditional and digital advertising?

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    Now that you know what digital advertising is, it is essential to understand what its benefits are and, of course, how this concept differs from the traditional model.

    What is the difference between digital and traditional advertising?

    The most important thing is precision. With countless resources and tools, it’s much easier to understand, know and help those on the other side.

    In other words, companies know much more about consumer behavior, what they are looking for and what can be offered to them, e.g., more appropriate and relevant content.

    Also, you can specify exactly which audience you are going to impact. In traditional advertising, for example, companies buy a slot at a certain time on TV, and it is shown to those who watch it. But companies have no control over who sees that advertised information.

    With social media advertising platforms, Digital Marketing actions can be more segmented, focusing on a specific audience, according to the company’s buyer persona.

    With social media advertising platforms, Digital Marketing actions can be more segmented, focusing on a specific audience, according to the company’s buyer persona.

    After all, why would a sporting goods e-commerce company spend its resources on advertising to people who don’t play sports?

    When segmenting your campaigns, you’re targeting a specific buyer persona.

    By segmenting their campaigns based on interests, for example, companies can target their efforts accurately, focusing on those users who can become customers of the brand.

    Another advantage that differentiates digital advertising from the traditional model is the ability to track your actions in real time.

    Another advantage that differentiates digital advertising from the traditional model is the ability to track your actions in real time.

    While in physical media you have to wait a certain amount of time to know if the action has worked or not, and the evaluation indicators are not so precise, digital advertising facilitates this control.

    Thus, companies can accurately track how their strategies are working.

    How many visitors were directed to the website through an SEO (Search Engine Optimization) strategy in a given period? It didn’t go as planned?

    It didn’t go as planned?

    Then you can change it immediately to increase the accuracy and effectiveness of your marketing efforts.

    The most significant benefit of digital advertising is better control over the performance of all your campaigns and communication strategies.

    The most significant benefit of digital advertising is better control over the performance of all your campaigns and communication strategies.

    How does a digital advertising strategy work?

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    A digital advertising strategy must take into account what the company’s objectives are, the resources available to reach those objectives and, of course, define a buyer persona for your business.

    With all these points evaluated, companies will choose, among a huge variety of options, which is the best cost-benefit ratio for their plans.

    With all these points evaluated, companies will choose, among a huge variety of options, which is the best cost-benefit ratio for their plans.

    Ideally, they should bet on more than one strategy, which means not allocating all resources to a single action. For example, focus on ads on social networks, paid search and even the use of influencers.

    Evaluate the advantages and disadvantages of each idea, cross-reference them with your company’s main objectives and your buyer persona profile.

    With this information defined, decision making becomes much more accurate for the business.

    In summary, a digital advertising strategy is a set of actions on the different digital platforms according to the objectives and resources available to the company.

    A digital advertising strategy is a set of actions on the different digital platforms according to the objectives and resources available to the company.

    Also, it is essential to continuously monitor and evaluate each of the options, making sure that they are giving the expected result.

    What are the 4 best examples of digital advertising?

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    There’s nothing better than knowing examples of what can be used in digital advertising planning, right?

    What are the best examples of digital advertising?

    That’s why we’ve separated 4 application examples to inspire you to find the best idea for your business.

    Check it out!

    1. Search Engine Marketing (SEM)

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    A hallmark of the digital transformation is undoubtedly the use of Google (and others such as Bing and Yahoo) as a source of Internet queries.

    Search Engine Marketing (SEM)

    1.

    About 75,000 searches per second are performed on Google alone. Considering that it is the most used page for surveys – the preference of 92.07% of users – how to ignore it

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    Within the possibilities of search engine advertising, Search Engine Marketing strategy stands out in two different techniques: SEO (Search Engine Optimization) and paid advertising.

    The SEO represents a set of techniques and strategies to generate organic traffic.

    From a work of link building, keyword definition, and high quality and relevant content for readers, the page can be highlighted and positioned among the top results of the search engine.

    It is oriented to the long term. However, the costs are low and the performance is excellent.

    It is oriented to the long term. However, the costs are low and the performance is excellent.

    Paid advertising, on the other hand, consists of paid advertising in which the company only pays for users who have clicked on its ads, optimizing the use of its resources. This type of content appears on Google with an «Advertisement» favicon.

    2. Display advertising

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    More akin to the idea of traditional advertising, the use of display involves the creation of images and text to attract the user’s attention.

    Display advertising

    Display advertising is the use of images and text to attract the user’s attention.

    The most common method is the use of banners and advertising space within websites specific to your audience.

    The most common method is the use of banners and advertising space within websites specific to your audience.

    For a sporting goods e-commerce site, for example, the pages of a sports news portal may be a good place for display ads.

    For a sporting goods e-commerce site, for example, the pages of a sports news portal may be a good place for display ads.

    In practice, it’s the same idea as an ad on a newspaper or magazine page. It may not be as efficient when we’re talking about impacting a highly segmented audience.

    However, visual ads are excellent ways to grab the user’s attention and make sure they click on your message.

    3. Ads on social networks

    .

    Social networks are, without a doubt, one of the most effective channels to talk to your audience.

    Social networks are, without a doubt, one of the most effective channels to talk to your audience.

    The number of active users on Facebook is 2.5 million, while YouTube, WhatsApp and Instagram add another 4.5 million. On average, studies show that users spend nearly one hour a day on these channels.

    For those who want to strengthen their brand awareness and their digital presence, it is essential to be present on these platforms and promote their products and services.

    Organically or paid, it is possible to reach many people and, better, in a segmented way. With a relatively lower spend, social networks are also a great digital advertising channel.

    4. Email marketing

    Although email is an older channel of the Internet era, it is still in vogue. Usage of this channel is trending to grow by 2% to 3% per year through 2023, according to Statista.

    The main reason? Audience preference.

    A survey by Adestra shows that 73% of millennials prefer communication with companies to be done through this platform.The good news? A study by DMA Insight indicates that 99% of consumers look at their emails daily.

    With so many people connected on this channel, you’ll be able to get closer to your consumer. In addition, the ROI of email marketing is really high.

    The.

    Theaverage ROI on an email ad is $40 for every dollar spent.

    To conquer this return, you need to think about four aspects: getting qualified subscribers, engaging your audience, keeping your audience in your email base and finding some automation tools to help you in the process.

    The first point, getting qualified subscribers, is something your business will do organically, by offering high quality content to the audience. The main rule here is: never buy someone else’s email list.

    The main rule here is: never buy someone else’s email list.

    Those people never let you talk to them, and besides, they’re probably not even interested in what you do. So you have to build your list from scratch, based on people who have an interest in what you offer.

    Once you find those qualified subscribers, you have to nurture them with relevant content. But be careful: don’t send them too many emails. Segment your list based on their personal characteristics and interests. Then, make a calendar with all the messages you are going to send. Send announcements from time to time and never spam your list.

    To make all this work easier and more precise, it has an automation tool. This way, you can schedule nurturing flows and newsletters, and they will be sent automatically at the date and time you plot.

    You can also segment your list, to make sure that the audience is going through the funnel, receiving content at each funnel.

    You can also segment your list, to make sure the audience is going through the funnel, receiving content at each stage of the buyer’s journey.

    Knowing what digital advertising is all about is critical to making your brand relevant to your target audience. After all, there’s no point in offering the best prices or products if no one knows about your brand. The good news is that there are several options to promote your business in a precise way, depending on your audience and objectives.

    Are you ready to start your digital advertising strategy? Before you set this project in motion, check out our content with 6 digital marketing examples and get inspired!

    • Email Marketing

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    What is email marketing?


    Email marketing consists of sending a commercial email message to your “email subscribers,” i.e., contacts who have signed up for your email list and have given their express permission to receive email communications from you.

    Email marketing is used to inform, drive sales and create a community around your brand (e.g., with a newsletter).

    Modern email marketing has moved away from one-size-fits-all mass mailings and focuses on consent, segmentation, and personalization.

    Examples of different types of marketing emails

    Emails can be promotional or informational and serve a specific purpose in the buyer’s journey.
    Email marketing campaigns are used to promote either a special offer, a new product launch, an e-book, or a webinar. A campaign can consist of 3 to 10 emails sent over several days or weeks.

    Promotional emails have a clear call to action – or CTA for short. The CTA represents the specific action you want the reader to take, whether it’s visiting a web page or making a purchase.

    This type of marketing email is sent as needed, according to the pace of your business.

    Informative e-mails

    Newsletters: A newsletter, as the name implies, shares news related to your business (new milestones reached, new product capabilities) or to highlight a product use case. Sent on a set schedule (weekly, bi-weekly, monthly), newsletters help maintain a constant connection with your subscribers.

    But did you know that? Newsletters don’t have to be just “news.” As email guru Ann Handley says, focus on what the letter looks like. Imagine you’re writing an individual letter to your subscribers about something that interests them.

    Put it this way, a newsletter is an opportunity to share ideas, thoughts, tips… whatever brings the most value to your audience.

    Announcements: Email is the perfect medium to inform customers of company announcements, new launches, service changes, etc.

    As a channel, email has the formality needed to convey important messages. This would explain why the email was the channel of choice for brands to send crisis communications during COVID-19.

    Is email marketing still important in 2020?


    Email is not a new technology. In fact, it was one of the first digital media to arrive, way back in 1971. But get this: email marketing, nearly 50 years old, is in use today more than ever.

    The phrase «Email is dead» is repeated from time to time in the marketing echo chamber. But don’t believe it. Email is only growing. Just take a look at these statistics:

    In 2019, there were 3. 900 million email users globally (source: Statista)
    80% of Americans check their email at least once a day, and nearly a quarter of them check their personal email multiple times a day (Fluent Inbox Report, 2018)
    80% of business professionals believe email marketing increases customer retention (Emarsys, 2018)
    Given the numbers, it’s no wonder email is hailed as the most effective channel in B2B marketing.

    Not having an email marketing strategy means losing sales opportunities and the possibility of strengthening ties with customers.

    The advantages of e-mail marketing


    From order confirmations to newsletters, emails are an essential aspect of growing and managing your business.

    Email marketing will help you meet 3 key objectives:

    1. Conversions (sell your products and services)
      Are you going to launch a sale or a promotion? You can send an email marketing campaign to your subscribers to drive sales.

    Other email marketing techniques known to increase conversion rates include

    Email a discount or special offer (birthday/anniversary emails, welcome emails, re-engagement emails)
    Abandoned cart emails (triggered each time a visitor abandons a cart in your online store).

    1. Brand awareness
      The best thing about email is that it allows you to reach someone directly. It’s the best face-to-face communication. Also, nowadays, people don’t let just anyone into their inbox. It’s a space reserved for favorite brands and publications.

    Showing up in someone’s inbox will help your brand stay top of mind. A personalized marketing email is more impactful than a social media post, where you can’t be sure someone has seen your message.

    One of the main advantages of email marketing is its scalability. This means that emails can be sent to numerous recipients for a relatively low cost (compared to other marketing channels).

    1. Customer loyalty
      Email fosters customer loyalty at all stages of the buying process: lead nurturing, conversion, onboarding, and retention.

    It is a powerful tool for building a community, as discussed at length in our guide to building relationships with email.

    Content marketing

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    For most brands with an online image, content marketing is a basic part of the marketing strategy and daily work. Content marketing can add value to users and can serve brands to achieve various business objectives, so its role is very important.

    As marketers, we must fully understand what is content marketing and what is not content marketing, can contribute to our brand and what best practices and mistakes to avoid. Let’s go!

    What is content marketing? As defined by Joe Pulizzi, content marketing or content marketing is a technology based on the creation and distribution of relevant and valuable content to attract, engage and attract the attention of a clearly defined target audience with the purpose of encouraging them to become future customers.

    Therefore, the strategy is based on providing value to users for free. It does not focus on immediate purchases, but tries to attract users and establish long-term partnerships. This is as an investment aimed at achieving better results for the brand in the future, rather than immediate satisfaction.

    Content marketing and inbound marketing

    A very common confusion that needs to be clarified is the difference between content marketing and inbound marketing. These two concepts are closely related and may even overlap, but in the end they are different things.

    Content marketing is a technology that is based on providing customers with valuable content that will interest them, while inbound marketing is a holistic approach that is based on attracting customers to join the brand and building relationships with customers to convert them into customers. Customers and long-term loyalty.

    The term inbound marketing is the opposite of «outbound» or traditional marketing, which is based on interrupting users to convey information to us (for example, consider a typical TV commercial). We should not mistakenly think that outbound equals analog and inbound equals digital, because in digital marketing there are many outbound technologies, such as advertising slogans or pre-roll ads (shown before the video that users want).

    In the inbound approach, content marketing plays a key role, as content often acts as a «bait» to entice users to use the brand. But there are some essential differences:

    • Inbound marketing is responsible for the entire process, from initial user acquisition to customer and loyalty. Content marketing is a special technology that can attract customers in the initial stage and even play a role in loyalty, but in the end it is an aid to the process, not the method itself.
    • Content marketing can be done without inbound marketing, for example, by sending bulk newsletters. Although not common, inbound marketing can be performed without resorting to content marketing. Inbound marketing uses several technologies other than content to generate traffic, such as pay-per-click advertising or email marketing.
    • Working in content marketing requires more creative materials based on copywriting, photography and video editing, while marketers focusing on inbound need more technology and broader materials, because executing overall inbound strategies requires programming, analytics and marketing automation skills.
    Equipo de marketing digital construyendo una página de aterrizaje o de inicio. Diminutas personas pintando unidades en la página web. Ilustración vectorial para los diseñadores de sitios web, gestores de contenidos, concepto de promoción de Internet

    Discover the top hits and misses in content marketing.

    Content format

    What do we mean when we say «content»? The origin of content marketing is mainly based on written work, such as through company magazines. But today, we no longer have the limitations of traditional marketing and can present content in multiple formats:

    • Blog . Written text still has a place in modern content marketing strategies, and many brands base their strategies on company blogs (a chronological collection of articles). For this type of content to work, we must keep in mind that we are writing for the Internet, and the text must be organized and easy to read.
    • Electronic book (ebook). Many companies use e-books as a way of linking content strategies and inbound marketing. Basically, this technology involves providing users with ebooks on topics of interest in exchange for keeping their personal data (including their emails) in the form of tables. This data is then used to maintain contact with the user and guide them to make a purchase.
    • Infographics. Infographics are very popular on the Internet because they allow you to provide large amounts of data in a format that is easy to understand and share.
    • Movies or videos. Video or video marketing is becoming the star content on the Internet, and in recent years they have experienced a great prosperity thanks to their live streaming function. For brands, they offer many possibilities to connect with the audience and convey information.

    Not only that: you can also choose podcasts, interactive content and extended videos, etc. Let your creativity run wild!

    Your logo here. Pleased smiling woman with Afro hair points and promots something upwards, says follow this direction, wears knitted sweater, isolated on pink background. Marketing and advertising

    What is the content?

    As we have already seen, content can play a key role in attracting users and incorporating them into our inbound strategy. The idea is that users find our content when they are looking to solve a need related to our brand.

    However, while we know that this is a key feature, the real situation is much more complicated and interesting, i.e. content can serve multiple purposes and is interrelated to many aspects of online marketing:

    • Content marketing and SEO complement each other perfectly, because search engines like Google are very optimistic that websites contain high quality content and are updated frequently. Therefore, the content must be related to the brand’s keyword strategy so that users can find it quickly when performing related searches.
    • Content can help enhance the brand and brand reputation. Products launched by brands such as videos and articles should respond to their style and values, thus strengthening their image in the minds of consumers. In turn, if this content is useful and entertaining for users, it will help build a positive association with the brand.
    • Content marketing can help improve customer service. If we have ready-to-use resources related to the most common customer issues, such as a FAQ guide or a short video showing how to solve installation problems, we will make it easier for users to quickly resolve their issues. Therefore, customer support time will be reduced, or we can even make it possible for users to find answers on their own without having to turn to our team.
    • Content marketing strengthens public relations. Traditionally, public relations is based on sending content (such as press releases) to different media in the hope that they will publish it. Today, brands have their own channels to convey information.
    • Content is provided to the brand’s paid channels and social networks. Content marketing works in conjunction with other channels to convey useful and interesting information about the brand to users.

    Learn more about content marketing

    Digital analytics

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    Digital analytics is the process of analyzing digital data from various sources, such as websites or mobile applications, among others. It provides a clear view to the organization on how users or customers behave. Through digital analytics, companies gain insight into areas where they need to improve. Digital analytics helps companies deliver a better online experience to their customers and potential customers, which gradually translates into achieving the desired goals.

    Digital analytics is a tool used by organizations to collect, measure, and analyze qualitative and quantitative data. The data is used to improve and modify current business operations in order to provide a better online experience.

    Creative Web Designer planning application and developing template layout, framework for mobile phone. User experience (UX) concept.

    What is digital analytics?


    Digital analytics refers to tools or platforms that analyze data collected from your online marketing activity. The goal of these tools is usually to improve the customer experience, engage new audiences, and convert more consumers into paying customers.

    What are digital analyses?


    These analytics can produce information that is gathered from activity on your website, social media channels or a variety of marketing channels used by your company. Ideally, you should use the information from your analytics to track the performance of your content, gain insights from your audience, and decide how to change or improve the content you are creating.
    Your digital analytics should provide you with information that is actionable. Because there are so many variables and so much data to report, it is often challenging to turn this data into a clear strategy or inform specific marketing tactics. Translated with www.DeepL.com/Translator (free version)

    Why digital analytics is important for your business and your brand


    People often focus on web analytics, but digital analytics encompasses more than just what you can get from your website. There are key analytics on a platform or site that can help you determine a lot of different information about your visitors and the content of the site itself. The value of digital analytics goes far beyond that, giving you ways to gather key information and more accurately quantify the ROI of your campaigns.
    Digital analytics reports sort through and show the entirety of your funnel. You are not limited to pulling data collected from a single platform. You can access reports from each of your channels to see the big picture of where your audience is, what they respond to on different platforms, and what you should be spending your time on.
    The benefits of digital analytics are numerous. It can help you determine which marketing channels are not performing well so you can decide whether to increase efforts there or decide whether content would be better used in a higher performing channel. You can easily see the difference between views and conversions. For example, you may notice higher traffic coming from one channel but a higher conversion rate from another. That may tell you that you’re not targeting the right audience. Digital analytics helps you put all the pieces together to see your marketing efforts as a whole, rather than breaking them into segments.

    Manos de hombre escribiendo en un teclado de ordenador portátil

    The elements of digital analytics


    Elements of your digital analytics include all aspects of your digital marketing strategy. By using advanced analytics in digital marketing, you can examine individual problems or aspects of the customer journey for useful, actionable insights.

    The elements of your strategy will be unique to your business and the consumers you are targeting. These elements may include:

    • Content marketing strategy. In a broad sense, your content marketing strategy includes all the content you create and curate. It’s not just the content you add to your own website or social media platforms. It should also include your recommendations or linked articles, as well as the places where you’ve published pieces.
    • Email campaigns. Email marketing, when done well, still offers excellent conversion rates. The analytics you look at here can include open rates, click-through rates, and more intricate data on content types and their conversion rates.
    • Video marketing. This may include videos on your website or social media platforms or a channel you use, such as YouTube.
    • Paid advertising. If you use paid advertising (such as search or display ads), analytics from the respective platforms can help you tailor your reach to deliver a higher ROI.
    • One thing you will look for when specifically addressing individual items is digital customer analytics. These data sets will help you inform your customers and create targeted content for them to drive engagement.
    digital composite of business graphics with office background

    Types of digital analysis and uses


    The definition of digital analytics encompasses all data that can be collected, which makes it quite confusing. It’s not just about your Google Analytics on your individual website. You can collect data based on marketplace, your users’ activity, your content performance, and a number of other variables.

    If you want to continue learning about digital analytics, what to supplement it with and how to start growing professionally in the digital world, you can read this article to learn more.

    Reasons and tips to support entrepreneurs this season

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    The situation we are experiencing due to COVID-19, in addition to affecting health,has also put the country’s economy in check. There are some sectors more affected than others, however, entrepreneurs of medium or short trajectory have been, perhaps, the hardest hit.

    .

    The word «reinvent yourself» is possibly becoming a crutch, but in reality it has been the option for entrepreneurs and their workers to move forward. The key during any crisis is to have the ability to accept that it is necessary to innovate again and again.

    The key is to have the ability to accept that it is necessary to innovate over and over again.

    The key is to have the capacity to accept that it is necessary to innovate over and over again.

    Bearing in mind that entrepreneurship generates about 8 thousand formal jobs in the country, according to a study conducted by INNpulsa and the National University, Medellin branch,

    «reinventing oneself» also becomes an obligation for entrepreneurs.

    .

    Well, in general, unemployment figures are worrying. In Colombia, the number reaches more than one million new unemployed, according to the Ministry of Labor. Globally, it could reach from 5.3 million to 25 million unemployed as a result of the spread of the coronavirus, the International Labor Organization warned in a Forbes article.

    In parallel, the needs of consumers remain in force during the quarantine, but difficulties arise to reach them directly; and other needs arise demanding innovation in processes and products by entrepreneurs. So,why support entrepreneurs and how to do it in this time of contingency? Here we tell you.

    8 reasons to support entrepreneurs

    .

    1. Buying directly from local entrepreneurs and businesses contributes to the growth and strengthening of the economy.
    2. Jobs from the ventures are maintained and possibly new jobs are built. 
    3. Most of the time, the ventures are committed to offering sustainable and environmentally friendly products. If you choose to buy products from these ventures you also contribute to the care of the environment. 
    5. If you choose to buy products from these ventures you also contribute to the care of the environment.
    6. You get unique, original and special gifts. Whoever receives a detail purchased from an enterprise has something different, which has been made with dedication, and in some cases personalized.
    8. You get a unique, original and special gift.
    9. You get an excellent customer service. For entrepreneurs their customers are very valuable, and attend them properly, answer all their doubts, talk about your product or service with passion. Finally, you know that a good experience will be reflected in a recurring customer or that they will recommend you to their friends. Here the saying «served by the business owner»

      10. applies.

    10. Fast delivery of products. Buying local ensures that there is an advantage in shipping times.  Now, it should be noted that some businesses are adapting to these new modalities.
    11. When you buy from a startup you support creativity, original design and innovation. Local talent is very valuable.
    12. «The money stays at home.» Unlike buying from department stores or buying imported products, entrepreneurs keep the money flowing because they generally also source their raw materials from local suppliers.

    Disinfect all your spaces and protect yourself from the coronavirus

  • Make peace with your pocketbook! Tips to save money during quarantine 

    /p>

    What are the benefits of this habit?

    .

    Actions we can take to help entrepreneurs

    .

    • As we have already said, the main thing is Buy from local businesses, in the neighborhood stores, from artisans, the farmers in the square. Buy from ventures that use social networks as a showcase. 
    • Supporting the businesses of friends, relatives; helping them to make them known to more people, through their own social networks, for example.
    • If you have knowledge in digital marketing, digital platforms, online payments, you can offer free help to achieve its implementation in ventures that have not yet made the step to digital. 
    • Recommend products that have been purchased from entrepreneurs.
    • Like posts of entrepreneurship businesses, commenting on the posts, interacting with their content.

    Entrepreneurs who adapt or reinvent

    .

    The moment we live in has directed various sectors to seek alternatives for the sustainability of their businesses, either creating new products, adapting their business ideas to current needs or exploring digital and home tools. For example, businesses of furniture for homes, fashion that offers biosecurity garments, details to celebrate special dates at home, among others.

    Because  

    They are looking for alternatives for the sustainability of their businesses, either creating new products, adapting their business ideas to the current needs or exploring digital and home tools.

    Because #ConTranquilidadPodemos we talked to some entrepreneurs and they told us how they have managed to cope with this time of contingency and how people can help their ventures.

    We asked them how they have managed to overcome this time of contingency and how people can help their ventures.

    We asked them:

    1. How have you managed to cope during this time?
    2. How have you managed to cope during this time?
    3. How do you think people can help entrepreneurs? That is, as entrepreneurs how would you like your customers to help you.

    • AnaBlooms 

    .

    Ana Blooms is the brand of Ana Peralta, a designer and illustrator who offers products and content related to art from her designs. She tells us that she has focused on contributing and improving the daily life of her clients, either functionally or emotionally. «This time has been an impressive growth for my company and has led us to expand in many areas. I have strengthened the relationship with my clients. More than offering products or aiming only to sell, I have set as a goal to generate valuable content that connects us and that can help them during this time,» says Ana.

    «

    «As far as products are concerned, I’ve been able to create a lot of content that connects us and that can help them.

    «In terms of products, I have focused on those I already had and that in this time of quarantine have been very valuable, such as the kitchen aprons, and I have also created new ones, such as gift kits and mouth covers». This is precisely what is happening with some brands and businesses that have seen the demand for protective clothing as a business opportunity.

    For Ana Blooms, there are many ways to help entrepreneurs, for example, sharing their work on social networks, having interactions with their publications if they like something (writing something, recommending it to someone, etc).

    And he adds «having empathy with entrepreneurs is very important. That is,  understand that we are all adapting to new methods and that we may have mistakes and failures in the processes, but instead of judging or pointing fingers, have empathy and be understanding, show support and patience, so that we grow together.»

    The Rose Garden

    .

    Beautiful flower arrangements and handmade pastries is what La Rosaleda offers, a choice of special details to deliver to loved ones in this time of being at home.

    Yasmin Bernal and Alejandro Villamil, the two young creators of La Rosaleda share with us that during these weeks of quarantine they have managed to connect more with their followers on social networks and understand they must be flexible. 

    «Now we share recipes and our followers choose from several options which ones they prefer to learn. We know that this may be a season where people are thinking about saving and maybe they don’t have in their priorities to buy flowers or desserts; however, by being connected with our social networks learning and enjoying they join us and we feel their support,» Yasmin tells.

    .

    La Rosaleda also tells us that they have not been so demanding with orders. «If there is availability, the same day it is made and delivered; we have been working Sundays and holidays, we have been flexible,» Yasmin adds.

    The Rosaleda also tells us that they have not been so demanding with the orders.

    More than 10 activities to do at home with kids

    .

    Ktache plus size

    .

    Ktache is a clothing brand created for curvy / plus size women, made in Colombia and led by fashion designer Karolina Tache, who emphasizes that people take love to the national, because Colombian textile products are excellent. 

    According to Karolina, «this moment is ideal for an invitation to all of us to buy local brands, to support all Colombian brands; it is the best way to move forward, now and always.»

    Also, he says that this time of contingency «for Ktache has been a time to reinvent itself, it has been a boost to enhance e-commerce and the digital theme of the brand. We relaunched the website. With all this theme we are doing more digital marketing and we have managed to be alert about what is happening.»

    .

    Ktache also agrees that «sharing our products, recommending us to your friends, on social networks, is a way that helps us get more people to know us. All entrepreneurs have fixed expenses, we have to keep paying payroll, premises and this is a way to manage to sustain business.»

    «sharing our products, recommending us to friends, social networks.

    Almacén El Hachazo 

    .

    Antifluid fabrics have become a staple in the textile sector. In the case of Almacén El Hachazo, a traditional Bogota fabric warehouse, this quarantine has been the opportunity to advance in its digital transformation and, moreover, manage to meet the demand for anti-fluid fabrics. 

    «To overcome these weeks of quarantine, we have focused our efforts in the digital area and also started to offer the option of home delivery to facilitate the acquisition of our products,

    «preserving the health of our customers,» indicates Almacén El Hachazo. 

    For them the best way to support them is for customers to take advantage of the use of digital tools by avoiding leaving home, «they are the demands of this era, and adapting to them is what will allow sectors like ours to continue to operate». Certainly, the fabrics have been in great demand precisely for the production of masks, uniforms and gowns for the health area and protective clothing. 

    ARL Seguros Bolívar is delivering more than 6 million personal protection items  

    La Carpintería

    .

    La Carpinteria took advantage of this quarantine time to accompany its customers  and respond to their needs with furniture that aims to the changes and needs that are being presented in the houses as performing home office, furthermore, to reaffirm its purpose.

    Daniela Chica and David Espinosa, creators of La Carpintería, tell us that they took this time with the best attitude and like other ventures the first thing they did was to accompany their followers; La Carpintería did it with tips content, free advice, alliances with designers.  «Then, we did start to look at what new products people are needing, such as work tables, portable desks, furniture receivers to leave shoes and other items at the entrance of the homes, etc. Partnerships with designers also helped us get back to our essence, which is to democratize furniture with design.»

    Among the advice given by Daniela and David to support entrepreneurs, they agree in  «understand that, now more than ever, we must buy Colombian products, from small and medium-sized local companies. We must all be very conscious of choosing who to buy from so that the country’s economy is reactivated,» they say.

    «We must also be empathetic and patient because we are learning about the logistical processes.

    «Also have empathy and patience because companies are learning about logistics processes. Instagram and WhatsApp are now our channels and we hope that people understand that if the shipment takes time or if we are late in answering messages it is because we are in a learning process of these new dynamics.» 

    Blue Bird, surprise breakfasts 

    .

    About celebrating special dates from a distance Blue Bird is a startup that offers breakfast and surprise gifts at home. They told us that the quarantine has not been an impediment to celebrate, encourage or show love through their nice details.

    «Despite the cost overruns in inputs and packaging, due to the interrupted supply chain, we have delivered each basket with the best ingredients on the market, environmentally friendly packaging and an artisanal gastronomic proposal», says Blue Bird.

    /p> Blue Bird.

    They also invite you to share the ventures and their products with friends, referencing and spreading the experience, quality and service.