In addition to these external causes to a worker, there are others that have to do more with internal issues. Here are 10 reasons why entrepreneurship is worthwhile on a personal level.
Not having bosses
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It’s a classic, but it’s true. Entrepreneurship means being your own boss, if we don’t count clients, of course. This gives a lot of freedom and a sense of being able to do things your own way and eliminates in one fell swoop the possibility of having a picky boss who can create some stress for you while you work.
All this is a great way to get the job done.
Bringing one’s own idea forward
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The second of these has to do with working in what you love or are passionate about, which is often difficult when looking for paid work, especially these days. Entrepreneurship means doing it in the activity you want. It is rare to see an entrepreneur choose a business niche that has nothing to do with his or her professional and personal aspirations.
Organize your schedule
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Although as an entrepreneur, especially at the beginning of the activity, you work long hours, over time, if you learn how to improve your productivity, you can reduce those schedules or even adapt them to be able to carry out other activities, such as travel, family reconciliation, etc.
Personal_realization. Putting value on the knowledge one possesses
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Despite the fact that failure is always present when entrepreneurship, the truth is that entrepreneurship as a freelancer or company is much more exciting than working for others and, if successful, personal fulfillment is full especially because, over time, one can put into practice their knowledge. An example is the creation of blogs where you create content related to that knowledge. In addition, with the help of marketing, you can get economic performance with various advertising strategies.
Freer freedom to travel and reside in different places
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If you undertake an activity that you can do by telecommuting, this will allow you to travel and even live in different countries without your activity suffering because you can file your taxes online and manage other accounting issues with your advisor digitally.
An example of such an entrepreneur is the «digital nomad», who travels the world while working.
Continuous Learning
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The dynamism of any industry and the competitiveness with other companies make it necessary to constantly update oneself. This, instead of being an inconvenience, becomes a very healthy way to face the day to day.
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Job security and higher wages
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It may seem like a contradiction, and it is certain that a position as a civil servant is the most secure job. However, within the private sector, working as an employee for a company is not much more secure than being self-employed, and salaries, especially in this day and age, can be very low.
Contributing to society with employment
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There are several ways to help society: as a volunteer, in public functions and also by creating jobs. To achieve this, the only way is to start a company and hire people.
Design your own work environment
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How big do you want your office to be? How do you want to decorate your restaurant? Entrepreneurship allows you to create your own workspace, whether in your home or in an office or retail space. You have all the freedom to do so.
Surround yourself with people like you
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We are «social animals». We need to communicate and be with like-minded people. When you are an entrepreneur, it is inevitable to get in contact with other entrepreneurs, which enriches and makes you feel part of a larger community with the same values and goals, which has a positive impact on your own personal development.
When you are an entrepreneur, it is inevitable to get in contact with other entrepreneurs, which enriches and makes you feel part of a larger community with the same values and goals, which has a positive impact on your own personal development.
These are just 10 reasons for entrepreneurship, but there are many more to make setting up your own business worthwhile.
If you’re an entrepreneur, then you’ve heard a million reasons why not to start your business: it’s too risky, you could get into debt, you won’t sleep, you’ll run out of social life, and so on. But despite all these uncertainties, people are still attracted to the world of entrepreneurship.
But the most important thing is that people are still attracted to the entrepreneurial world.
Below we share some of the reasons why to undertake with your startup:
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1. Free time. At first you’ll work harder than ever for less money. But if you do it right you’ll learn to master your schedule and soon you’ll be able to enjoy the freedom of being an entrepreneur.
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2. A story to tell. When I tell someone I run my business, they always want to know what I do and how I do it. I get to tell the story and the best part is that I get to decide the chapters.
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3. Pride.
When you build something successful, you have a great feeling. You had a vision, you were able to execute it, and you get the benefits of saying «I did it.»
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4. Your posterity. If you own a business you can pass it on to the next generation.
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5. Job security. Have you ever been laid off? If so you understand. Being an entrepreneur, your security lies in the fact that you are your boss.
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6. Networking. We entrepreneurs are creatures of community. We love to get to know each other, share stories and learn from each other’s experiences.
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7. Do good.
While this is not unique to entrepreneurs, it is a benefit. You control where your company’s money goes, and you can decide whether to donate to a foundation.
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8. Novelty. As human beings we love novel experiences, but doing so is not easy if you are always in a cubicle. In entrepreneurship you will always face a new challenge.
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9. Mentoring. Having mentors and being able to become one has been one of the best experiences of my life. Learning from the masters and helping the less experienced gives you a great sense of satisfaction.
Mentoring.
10. Become an expert. This goes hand in hand with mentoring. No matter what you do as an entrepreneur, you will become good at it and this will serve you well in sharing your message.
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11. Skills. I always get asked how I learned SEO, social media, and so on. I tell them that, as an entrepreneur, I was forced to learn them in order to survive.
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12. Determination.
Everything I have done as an entrepreneur has affected my personal life. Being an entrepreneur has forced me to be more dedicated and determined.
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13. Recognition. Although this should not be the only reason for entrepreneurship, the truth is that it is a very satisfying feeling to receive recognition from the community.
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14. Financial independence. Let’s face it: this is probably the number one reason to start a business.
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Related: How to start a business with less than two thousand pesos
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15. Reinvention.
I have started and sold several companies. And every time I sell one it is an opportunity to reinvent myself. As an entrepreneur, I can be anything I want to be.
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16. Change the world. Check out Elon Musk, Bill Gates, Steve Jobs, Sergey Brin and several entrepreneurs who have changed the world in a small or big way.
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17. Create jobs.
There is nothing more satisfying than knowing that you are responsible for the success of your employees. Your ideas offer them an opportunity to learn, provide for their families and achieve their dreams.
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18. Your brand. Being known for something is very enjoyable and it’s also amazing to build a successful brand and earn that recognition.
At canal empresa we are concerned about the success of our employees.
At canal empresa we are concerned about helping you to start your own business, do not hesitate to contact us if you have any questions.
A study by the Instituto del Emprendimiento Eugenio Garza Lagüera states that the lack of objectives is the first reason for the failure of «startups».
While it is true that all roads lead to Rome,you have to know very well which path to follow in entrepreneurship to be successful, because in many cases, due to small mistakes (which seem insignificant) the «startups» thunder at the first attempt.
Many believe that entrepreneurship is easy and underestimate the activity, but we must take into account that although «Entrepreneurship is for everyone, not everyone is for entrepreneurship» What does it depend on? There are political, social, economic and, of course, personal factors. Here I share with you the ten steps to start that business that has been on your mind for so long, so you can start with the right foot.
Principal steps for entrepreneurship
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1. Define the reasons. If your motivation is to make money, better look for a traditional job; really identify what moves you to entrepreneurship
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2. Evaluate yourself. Take into account if you have what it takes or are willing to learn it, if not, go your way elsewhere
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3. Select an idea. Whatever your mind can believe, it can do; no matter how crazy it may seem, it’s a matter of focus and perseverance
4. Define a business model. What will your product or service be, what is your target market, and what makes you different from others?
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5. Develop a business plan. In a document describe your company, market strategies, objectives, investment, profitability, etc.
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6. Form your work team. Great entrepreneurs surround themselves with people wiser than them, select people with your same passion
7. Look for financing. If possible get financial support from some person or institutions (such as INADEM), compare options
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8. Get to work. There will never be a perfect project until it is experienced in practice, take the plunge and learn from trial and error
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9. Disseminate and promote. Let everyone know what you offer, take advantage of technology and do not forget the word of mouth recommendation, or your website
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10. Learn and specialize. Know your customers, suppliers; real costs, execution times, etcetera, and polish your business more and more
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Lastly, I leave you with «the pylon»: Think big. When you start to see results don’t stagnate on them, look for ways to move forward and achieve new goals.
Many people look for profitable businesses and alternative jobs to achieve some important goal, such as:
Earning more money;
Having more time to spend with the family;
Being your own boss;
Being your own boss;
Working from home;
Working from home;
Working with your passions;
Working with your passions.
The good news is that there are several profitable business options to get you started. However, not all of us can make large investments for it, can we?
We can’t all do that, can we?
If you fit into that group of people and you don’t have the money to create your own venture from scratch, there’s no need to despair.
In this text, we are going to show you profitable business ideas and market niches that can generate significant profits without you having to be saving a lot before taking the first steps.
The aim of this text is for you to discover which jobs you can do to become financially independent and be your own boss starting as early as this year.
In some cases, you have to start small and, over time, you can turn your job into a big business and even take it to other cities and countries.
Check out the options we selected and our advice for you to succeed in the path you choose, according to your profile, your goals and your skills.
And get ready:
And get ready: We’ll help you to find the right job for you.
And get ready: we have a golden tip not to be missed!
Profitable businesses
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To have a profitable business choose a niche in which you can perform with your knowledge and skills. To help you, we selected the most important categories at the moment:
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If you have any culinary talent or knowledge about nutrition, working in the food sector can be a great business. After all, everyone likes and needs to eat.
When you’re in the food industry, it’s a great business.
Check out the profitable business ideas you can create in the gastronomy sector:
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1. Food delivery
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Delivering food is a business that never goes out of style. The best part is that you won’t need to invest in building a restaurant or hire waiters or dishwashers, for example.
If your business starts to grow, you’ll probably need to hire staff, but you can start by cooking yourself and making deliveries, or even enlist the support of delivery companies like Uber Eats.
2. Frozen foods
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Frozen food is an excellent option for making more sales to a single customer, as generally this type of product is sold for weekly, bi-weekly or monthly consumption.
Frozen food is an excellent option for making more sales to a single customer, as generally this type of product is sold for weekly, bi-weekly or monthly consumption.
This is a business that allows you to have more flexibility, since you don’t need to cook daily, which allows you to reconcile this work with other activities.
3. Party snacks
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This is a niche that generally brings a lot of success and allows you to explore a lot of micro-niches: children’s parties, weddings, Christmas and New Year’s Eve, quinceañeras, etc.
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The good thing about this model is that it generally works on demand, which gives more security to the entrepreneur.
4. Decorated cakes
This segment is similar to the previous item, although decorated cakes require a different type of culinary skill.
Decorated cakes require a different type of culinary skill.
Today it is very fashionable to celebrate each of the months of life of babies with a themed decorated cake, which represents a great business opportunity.
Decorated cakes
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You can even take advantage of movie releases of superheroes or important characters that serve as inspiration for children’s parties.
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Also, children’s birthday parties and other special dates always count on this product, and there’s sure to be no shortage of customers.
5. Children’s food
Healthy food for children is becoming more and more important, since for a long time excess sugar and fat have been very present in industrialized foods designed for children.
That’s why investing in healthy snacks for the little ones can be an excellent idea for a profitable business. Natural, fresh and tasty ingredients are the most requested for this type of public.
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6. International cuisine
International cuisine is excellent for offering a product that is not at all obvious and distinguishes itself from what your competitors already offer in your city.
International cuisine is excellent for offering a product that is not at all obvious and distinguishes itself from what your competitors already offer in your city.
Japanese, Arabic, Mexican, Peruvian, Argentinean, Brazilian and Indian food are some of the options that are sure to please your audience.
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7. Gourmet desserts
Gourmet desserts are part of the less explored profitable businesses and are also excellent options to sell to restaurants, to students at the university and even at the door of companies in your city.
Cupcakes, churros, alfajores, bonbons, cakes, chocolates, ice cream and various other types of sweets can be the ideal product you need to sell to start your own business.
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8. Fitness food
You’ve probably already noticed that most people you know are on a diet or want to lose a few extra pounds, right? That’s why fitness food is booming!
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Salads, soups, low-calorie dishes, and light snacks are great for catering to the fitness crowd.
Salads, soups, low-calorie dishes, and light snacks are great for catering to the fitness crowd.
9. Vegetarian and vegan cuisine
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This is another niche that is growing more and more, as concern for animals and the environment is one of the most important issues in our society today.
Vegetarian and vegan cuisine
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Burgers and sausages of plant-based origin, desserts without animal-based ingredients, breads and cookies without milk and eggs are some of the examples we can mention.
10. Diabetic food
Serving a specific audience is an excellent option to stand out in the market and get a loyal audience.
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One of the ways to do this is by developing diabetic-friendly foods, such as sugar-free cakes and desserts.
11. Celiac-friendly food
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This is another option related to the previous item, but in this case the ingredient to be removed from recipes is gluten. Offering cakes, breads, pastas and desserts for celiacs is an excellent option for a profitable business.
You can think of different ingredients, such as nuts, corn, cassava and others that do not contain gluten.
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12. Personal chef
If there’s one thing that everyone wants these days, it’s the marriage of quality and practicality.
If there’s one thing that everyone wants these days, it’s the marriage of quality and practicality.
Many people don’t feel like spending hours in the kitchen preparing elaborate dishes, but they also don’t want to eat unsophisticated food, especially when they invite friends, family or colleagues to their homes.
That’s why one of the most interesting profitable businesses today is home cooking. If you have a flair for gastronomy, a good option is to offer the service of personal chef for home events.
The home chef is responsible for preparing a menu, buying the ingredients for the dish chosen by the client, going to his home, preparing and serving dinner, in addition to arranging the kitchen after his work.
The home chef is responsible for preparing a menu, buying the ingredients for the dish chosen by the client, going to his home, preparing and serving dinner, in addition to arranging the kitchen after his work.
It is a highly sought after professional for different occasions, such as gatherings between friends, romantic dinners, family celebrations and work meetings.
If you don’t have very deep gastronomy skills yet, we recommend you to take a good course. If you are already exceptionally talented, you can start by practicing serving with people you know.
If you feel comfortable to start working, it is possible to register on websites where people are looking for home chefs, such as Take a Chef and Urban Chefs.
13. In-person gastronomy courses
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Another option for those who have gastronomic talent and some kind of professional training is to offer on-site courses, workshops and workshops.
The good thing about this is that you can offer courses, workshops and on-site workshops.
The good thing is that you can do it at home without having to invest money to open a store, or even offer personalized classes for private students who want to learn the art of cooking.
14. Online gastronomy courses
If you love to cook and you are a good teacher, another great idea is to create an online gastronomy course.
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You can record video classes and teach students from all over the world your specialty in the kitchen.
The great thing is that you can create your content once and sell it to people all over the world.
You can create your content once and sell it to people all over the world.
Texts, languages and studies
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Another niche market that is always booming is education and, if you have some knowledge that you can share to help other people, this may be the ideal option for you.
Check out these profitable business ideas related to texts, languages and studies:
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15. Online Skype classes
Do you know a lot about a subject and your knowledge can be useful for other people? How about teaching everything you know remotely, using applications such as Skype?
What about teaching everything you know remotely, using applications such as Skype?
This resource is widely used by language teachers, but it is also useful for any subject or school subject.
16. School tutoring
This type of service is very well remunerated, due to the fact that it is a very personalized service.
17. Writing articles for blog
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As we are going to mention later on in this post, having a blog is one of the most interesting profitable businesses nowadays.
We are going to mention it later on in this post, having a blog is one of the most interesting profitable businesses nowadays.
However, if you do not want to create your own blog, you can write content as a freelancer.
You must know how to write well and have knowledge about SEO.
You must know how to write well and have knowledge about SEO.
18. Freelancer review
Another good opportunity in the writing segment is working as a freelancer proofreader.
19. Translation of texts
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If you know very well another language besides Spanish, you can work with text translation and even create a specialized agency.
20. Simultaneous translation
Simultaneous translation
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Simultaneous translation is another modality of translation, also called interpreting, which occurs for example in conferences and events in general.
Simultaneous translation is another modality of translation, also called interpreting, which occurs for example in conferences and events in general.
This type of work is very dynamic and requires a lot of concentration and agile thinking.
Simultaneous translation
Simultaneous translation is another type of translation, also called interpreting.
The good thing is that it is a very profitable business, due to the fact that there are few competent professionals on the market.
It is a very profitable business.
21. Book writing
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Writing a book is not an easy task, but it can be one of the most interesting profitable businesses if you are successful.
Writing a book is not an easy task, but it can be one of the most interesting profitable businesses if you are successful.
22. Writing ebooks
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If you’re good at something and you can teach it to other people, writing an ebook has a ton of advantages:
Writing an ebook has a lot of advantages.
You don’t need a publisher to publish your book. You can sell your ebook on the Internet in an easy and practical way, without having to invest anything.
You don’t have to worry about the costs.
You don’t have to worry about sending the product by mail, since the buyer receives the material instantly upon purchase.
You can count on Affiliates that spread your product and help you to make many more sales.
Download our free ebook on the subject and find out how to write a digital book and generate income with it.
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23. Video lecture production
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Another way to share your knowledge on the Internet is by creating online courses. Take a look at some of the advantages of working as an online teacher:
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You can work as an online teacher serving students from all over the world, since you don’t have to be in the same place as them in order to teach.
You only have to record your own work.
You only have to record the video lessons once and you can sell them to thousands of people.
You can use free platforms to sell your courses and you don’t need to invest anything to get started.
Download our free ebook on the topic and learn the step-by-step to create online courses:
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24. Proofreading tests
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Correcting tests for schools, universities or selective processes for educational institutions can be a good business opportunity if you know a certain subject very well. And it generally pays very well!
25. Copywriting
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Copywriter is a type of copywriter, that is, a person who specializes in writing content.
Copywriter is a type of copywriter, that is, a person who specializes in writing content.
However, the texts that this professional writes are usually short and have a specific objective: conversion or convincing.
Copywriting is a type of copywriter, that is, a person who specializes in writing content.
Basically, their role is to think of and develop copy, such as emails and ad copy, that will attract the attention of potential customers, usually with the goal of making a sale.
If you understand digital marketing and have good writing skills, you can learn copywriting techniques and offer your services.
26. Audio to text transcriptions
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Transcribing an audio is transforming a sound recording, an audio, usually from meetings or interviews, into text. Despite being a very simple definition, the job requires a lot of attention and good knowledge of the language the audio is in.
For those who want flexibility, such as working only on weekends or after hours, for example; or want to work from anywhere, such as a coffee shop or on the beach, transcribing audio can be an interesting outlet.
Products
If you have the talent and creativity to develop handmade products, this is a great opportunity that you can take advantage of.
If you have the talent and creativity to develop handmade products, this is a great opportunity that you can take advantage of.
You can even set up an online store or sell your products using social media, such as Facebook and Instagram.
27. Crafts
Soap dishes, flower pots, pictures, paintings, plates, decorated glasses and tableware, homemade soaps and creams are some of the examples of handicrafts you can market.
Some of the crafts you can market are made of soap, pots, pictures, paintings, plates, decorated glasses and tableware, soaps and homemade creams.
Handmade items are highly valued and can generate very attractive incomes.
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28. Costume jewelry
Necklaces, rings, bracelets and earrings do not go out of fashion and go hand in hand with the trends of the moment, so they are always very sought after by the female audience and also by the male.
29. Party decoration items
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Wreaths, toppers, tags and paper decoration items are very trendy and sought after for different types of events.
In addition, more traditional decoration items, such as flowers, candles and balloons are also an excellent option.
30. Creative packaging
Creative packaging are personalized products that can make a big impact when giving a product as a gift and have become quite popular thanks to the social network Pinterest.
31. Personalized agendas and products
Agendas, mugs, pillows, glasses and notebooks are some of the items that can be customized and are very successful, mainly for the teenage audience.
32. Custom gift baskets
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Breakfast baskets, chocolate baskets or cheese and wine baskets are excellent gift options and also a good opportunity for those who want to be entrepreneurial.
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Beauty and esthetics
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Beauty and beauty niche
Beauty and beauty niche
Beauty and beauty niche
The beauty and esthetics niche allows you to start your work at home or in your own home, without having to invest a lot of money to get started. Sure you’ll have to buy some basic materials, but you won’t have to invest in a physical space or hire people.
Check out some highly sought after options in this segment:
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33. Hairdresser(s)
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Haircutting, coloring and styling is a service you can offer in your own home or at home. When you have enough clients, you can even open a salon. Of course: you must specialize before you start!
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34. Masseur
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There are different types of massages and, in order to be able to offer this type of service, you must take a professional course.
35. Manicurist/Pedicurist
This type of work can be performed at home and nowadays many companies hire this service to be performed during working hours, mainly in startups.
36. Makeup
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To offer makeup services for parties you will have to buy several products, but this will be the only investment you will have to make. If you have the talent to do it, this is a pretty profitable business.
37. Eyebrow design
Eyebrow design can also be done at home and does not require any investment, only what you will have to pay to take a course that allows you to specialize.
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38. Hair removal
Waxing is still very popular, even though lasers have taken up a large space in the market. This can be a golden opportunity to get some work done at home without having to invest a lot of money.
39. Bridal beauty
Offering a day of spa for brides is very profitable, as this is a market where you can charge more expensive, because it is a totally special day.
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You can offer makeup, hairstyling and massage and perform the service at a hotel or at the venue where the wedding will take place.
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40. Resale of cosmetics
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Reselling products such as Avon and Mary Kay is an excellent option to generate income and achieve financial independence.
Fashion and apparel
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If you like fashion and you have a flair for making sales, there are many possibilities in the universe fashion.
Although in some cases the ideal is that you have a physical store, it is possible to market this type of product or offer related services at home, in your own home or even online.
41. Clothes for specific audiences
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Clothing for pregnant women, plus size, athletes, children, babies… Choose a specific niche and dedicate yourself to the sale of these products!
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42. Thrift store
Selling used items is probably one of the most common and easiest profitable businesses to start, mainly for those who are looking for a way to get extra money without much initial investment.
Selling used items is probably one of the most common and easiest to start, mainly for those who are looking for a way to get extra money without much initial investment.
Also, it is a good option for those who want to contribute to a culture of consumption that is more beneficial to the environment.
Basically, the person who engages in this type of work has the function of buying used clothes – but that are well preserved and of good quality – to sell them to other people for a higher price than he or she has paid (but also worthwhile for the buyer).
The items are put up for sale at a price that is higher than the price he or she paid (but also worthwhile for the buyer).
The items are then sold to other people.
The items can be sold in different ways: one option is to have a small business, if you have the space in your home or elsewhere. But if this is not your case, you can also do door-to-door sales, starting with your friends, family and co-workers, for example.
Another very interesting alternative is to make sales over the Internet, on sites dedicated to that type of trade, such as Wallapop and Vibbo.
To be successful doing that job, it is recommended that you have the following characteristics:
A taste for fashion and knowledge of current trends, to choose items suitable for your target audience.
Sales skills, such as: knowing how to negotiate, carry out promotions and disseminate the products.
Extroverted personality: if you don’t like talking to people very much, this job may not be a good fit for you.
To start, you need to find the people who will sell you their clothes. For that, you can follow the following strategies:
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Create flyers announcing that you are looking for products to buy.
Search for items on specialized online sites, such as those mentioned above.
Talk to people you know and tell them about your business.
Advertise your need on social media and mobile apps.
In some cases, you can even make an agreement with the person and pay them their share after you get the sale done. That way, you won’t need any investment to get started.
The next step is to spread the word about your products in whatever way you see fit, such as on social media or niche sites.
Slowly, you will start to conquer a loyal audience that will recommend your work, which will allow you to find clients more easily.
43. Party dress rental
Party dresses are expensive items and are generally worn only once, so many women prefer to rent them instead of buying them.
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This business model is similar to the previous item, but focused on a more specific niche.
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44. Style coaching
Working as a style coach is the ideal business for those who are passionate about fashion.
Working as a style coach is the ideal business for those who are passionate about fashion.
Although the ideal is to take a specialization course on the subject, you can start by offering this type of service to your friends or by spreading the word on the Internet.
45. Personal shopper
The personal shopper is similar to the style coach, but in this case he or she is also responsible for shopping for his or her clients.
Personal shopper
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In some cases, the personal shopper can also act in segments other than fashion, performing, for example, supermarket shopping, among others.
The personal shopper can also act in other segments other than fashion, performing, for example, supermarket shopping, among others.
Fitness
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46. Dance classes
If you’ve specialized in any dance, such as salsa, flamenco, belly dancing or zumba, you can teach classes in your city.
If you’ve specialized in any dance, such as salsa, flamenco, belly dancing or zumba, you can teach classes in your city.
The good thing is that you can do it in outdoor parks and you don’t depend on a specific space to do this type of work.
47. Yoga classes
Yoga classes are another type of activity that can be done without equipment and outdoors, like dancing. But remember that you need to take a professional course before you start performing in this segment.
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48. Personal trainer
Physical education professionals can offer this type of service without having to invest money, since it is not necessary to open a gym to be able to work as a personal trainer.
Personal trainer
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Nowadays, many buildings already have gyms and clients receive their personal trainer right there.
Services
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There are thousands of possibilities out there.
There are thousands of possibilities for those who want to offer services and generate income by investing very little (or no money at all!).
We selected some of the most profitable businesses in the world.
We selected some of the most important profitable businesses in 13 different micro-niches. Which one catches your attention the most?
Which one catches your attention the most?
Which one catches your attention the most?
49. Software development
If you are a programmer or have web development skills, you can work creating websites, software and mobile applications. This is a job that pays very well and you don’t need a boss to do it..
50. Photography
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Photography is one of the most interesting profitable businesses, because you can register your company without having to have a physical space.
The only investment you will have will be in the necessary equipment to do a good job, such as a professional camera and a good computer for editing.
The only investment you will have will be in the necessary equipment to do a good job, such as a professional camera and a good computer to do the editing.
But in addition to having a professional camera, you will also have the necessary equipment to do a good job.
But in addition to having talent for this art, it is also highly recommended that you take a complete course on the subject before starting your business.
51. Childcare
Childcare is an excellent option because it does not require a diploma and it usually pays very well.
Childcare is an excellent option because it does not require a diploma and it usually pays very well.
However, professionals in pedagogy and psychology are highly recommended to act in this market.
52. Pet care
Cat and dog sitters are becoming more and more necessary, as people are spending a lot of time lately on business trips or even family outings.
Pet Sitters
That is why there is a need for pet sitters.
Thus, there is a very high search for people trained to take care of pets while their owners are not at home.
This is one of the reasons why there is a very high search for people trained to take care of pets while their owners are not at home.
This is one of the most popular profitable businesses in recent years and has a lot of potential.
Cat and dog sitters are responsible for pets while their owners are away. Some of the most common activities are feeding and watering the animal, taking it for walks, playing with it, giving it remedies and bathing it.
The idea is that pet sitters are responsible for the pets while their owners are away.
The idea is that pets are treated as well as their owners would treat them, rather than being sad or caged. The work can be done in your own home or at the client’s home.
There are already sites where people can register to be a caregiver, such as Holidog, DogHero and DogBuddy.
53. Domestic cleaning agency
Domestic cleaning services can be very profitable, mainly in some countries. Because the work is done in the client’s home, there is no need to invest in space or equipment.
There are even mobile apps already available that facilitate contact between professionals and contractors, such as MyPoppins and Clintu.
54. Laundry and ironing
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Like domestic cleaning, ironing and laundry are excellent options for generating income without any need for upfront investment.
55. Virtual assistance
In times of remote work or teleworking this profession is in a high growth.
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If you want to offer your services to provide administrative, creative and technical support to multiple clients. This is an excellent option, as the skills and abilities are acquired with a short course and you can start your business from home.
For your inspiration I leave here the story of Beatriz Gonzalez who shares with us how virtual assistance changed her life.
56. Room rental for tourism
This is one of the simplest profitable businesses that requires less previous knowledge.
However, not everyone can work with that because, obviously, you need to have a spare room in your house to rent. If this is your case, it may be a good option for you!
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If you have a room available in your house or apartment, you can rent it for students, people from abroad who are doing university exchanges or, in case you live in a touristic area, you can also receive travelers.
To advertise the accommodation, it is possible to use social networks, for example, or specialized sites, such as Airbnb, Roomlala and UniPlaces.
Another idea is to create flyers and paste them in strategic places, such as walls of universities near the region where you live.
To be successful doing that job, it is advisable that you have the following characteristics:
Ability to deal with people from different cultures.
Knowledge about the city to give useful recommendations to your clients.
Knowledge about the city to give useful recommendations to your clients.
Household skills – in case you want to offer services such as cleaning or breakfast and do not hire someone else to perform them.
To begin with, you need to be sure that the room you will put up for rent is in a suitable condition to receive your future clients. Some points you should consider are the following:
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Quality of the bed and other bedroom furniture.
Functioning of lights, sockets and electronic devices, such as television and telephone.
Cleanliness of the bed and other furniture in the bedroom.
Cleaning of items such as sheets, curtains and towels.
Next, you need to start spreading the word about your accommodation. Be attentive, in addition, to your safety. Establish criteria for approving or disapproving requests from Internet users who want to rent your room.
57. Tourist tour services
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If you live in a tourist city and you know well the most popular spots in the region, or even special places that few people know about, you can offer tour services for travelers.
If you live in a tourist city and you know well the most popular spots in the region, or even special places that few people know about, you can offer tour services for travelers.
Even, on sites such as Airbnb it is also possible to offer this type of service.
58. DJ
Another of the most interesting profitable businesses in this niche can be working as a DJ , as this is the ideal option to generate income without depending on a company or a boss. However, you may have to invest in good equipment , which is not always cheap.
59. Planning weddings
Wedding planning is a perfect business for those who have management, negotiation and organizational skills.
Wedding planning is a perfect business for those who have management, negotiation and organizational skills.
Among the activities of this professional is to control the wedding budget, hire suppliers, have regular meetings with the bride and groom to organize the party and manage all the details so that during the dreamed day everything goes perfectly well.
60. Children’s party entertainment
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This is one of the best profitable businesses for those who want to have an extra job on weekends. If you are a fun person, who likes children, this can be a good business opportunity for you.
Children’s party entertainers have as their main objective to entertain children at birthday parties or other types of celebrations, such as family reunions and communions.
For that, you can develop different activities, such as the following: storytelling, magic, dressing up as a clown, humorous presentations, proposing different games and animating the atmosphere with songs.
The work can be performed at home, or in places such as parks, schools, halls and restaurants.
To get started, you must get practice. One option is to start by working for free for people you know, such as family and friends. Another good idea is to work for a larger, more established company before starting your own business.
After you have the necessary practice, you may need to purchase some items such as costumes and puppets, which will be used in your presentations or games.
In addition to that, as in all cases, you must spread your works and start attracting your customers.
61. Master of ceremonies
You’ve probably already seen the Oscar Awards ceremony and realized that the success of the event depends on the master of ceremonies. After all, it is this person who entertains the audience and announces the attractions, the breaks, among other details.
This professional must follow a script, dictate the rhythm of the presentation, in addition to being the face of the event.
If you have good communication skills and connect easily with people, you can take a chance in this profession.
If you have good communication skills and connect easily with people, you can take a chance in this profession.
62. Hosting foreign students
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Many exchange agencies work with programs aimed at families who want to host foreign students on a voluntary basis, that is, without charging for the accommodation. However, there are programs that do pay for the hosting service.
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If you want to exchange experiences, practice a language and still earn additional income, hosting a foreigner at home can be a good option.
If you want to exchange experiences, practice a language and still earn additional income, hosting a foreigner at home can be a good option.
63. 3D printing
Not long ago it was unthinkable to be able to print objects in 3D (three dimensions) but now not only do we have the machines capable of doing so, but the implementation of 3D printing is being applied in all kinds of businesses and functions.
Basically with a 3D printer you will be able to reproduce objects designed from a computer in various materials and in various shapes with a very high degree of perfection and customization.
With each passing year the cost of acquiring one of these machines becomes more and more affordable, allowing you to enter this business without having large investments.
With each passing year the cost of acquiring one of these machines becomes more and more affordable, which will allow you to enter this business without having large investments.
Whatever taste and knowledge or skill you have, always keep this idea in mind, as 3D printing can perfectly complement your personal project
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64. Drone instructor
If you like technology and want to stand out either by complementing your business or as a new personal venture the use and piloting of drones has come to stay and set trends year after year.
Drone instructor
The use and application of drones has become an essential part of your personal project.
The use and applicability of these flying objects are infinite addressing areas such as surveillance services, construction, photography, events, entertainment, inspection.
And one of its advantages is that the market offers different and increasingly advanced models and cameras of the highest quality, so you can deliver a quality service.
Important details to take into account to move from a hobby to a profession, is to obtain a pilot’s license and always be in accordance with the current legislation of your country. If you liked this service venture and take flight!
If you like this service venture and take flight!
Financials
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65. Online consultant and manager
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Are you talented in finance? Are you expert in digital marketing? Do you have a law degree? Are you a specialist in business management?
Are you a business management specialist?
Then you can offer consulting services to individuals or companies to improve their results!
You can offer consulting services to individuals or companies to improve their results!
>> Take a look at what a consultant does and how you can become one.
One example is personal financial consulting, one of the few profitable businesses with low competition in the marketplace. As such, it can be a great opportunity for those with talents in areas such as management and mathematics.
Advisors work to ensure that the client’s savings are well invested and earn a high return. In addition, wealth managers can help pay less tax and recommend the best products related to banks and investments in an unbiased manner.
Wealth managers can help you pay less tax and recommend the best products related to banks and investments in an unbiased manner.
They give advice for clients to make better decisions about managing their money and help them reach their goals by performing personalized and specialized planning.
Wealth managers can help clients make better decisions about managing their money and help them reach their goals by performing personalized and specialized planning.
66. Financial advisor for seniors
Today a large part of our population remains with a classic structure when it comes to investing and generating savings, missing out on the possibilities and alternatives that the financial market offers.
And that is why seniors feel lacking in support and updating when it comes to administering and managing their economies.
This profession allows you to increase your client portfolio and establish bonds of trust with people and at the same time you will have the opportunity to be doing something good for those elderly people by giving them the personalized support they truly deserve.
67. Trader
Technologies have come to open new doors by creating new trades for those who venture into the dream of earning money and gaining financial autonomy.
Trader
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And in these possibilities appears the online tranding, where you can start with very little investment, but to enter with the right foot and make your income multiply, you are going to need a good instruction and training in the field of stock market investment.
So if you’re good with math and like to be on the inside of market analysis this profession can surprise you with excellent results as long as you keep your perseverance and motivation up.
68. Blockchain expert
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Within the financial market, the use of cryptocurrencies has emerged in recent years, where it has caused a huge transformation in the way of seeing money and conducting negotiations.
It is here that the blockchain expert comes into play, a professional highly sought after by large economic and financial corporations.
Like any profession you need to perform specialization courses focused on blockchain and cryptocurrencies to accompany this profession of the future.
Within this ecosystem a whole organism and network has been created around the blockchain and cryptocurrency market, which opened opportunities for new companies, professionals and profiles linked to these profiles, find yours and put your ideas into action.
Digital content
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The Internet has opened up the Internet to the world.
The Internet has opened up an infinite range of possibilities for online entrepreneurship, and working with digital content is at the top of the list of profitable businesses with the best cost-benefit ratio.
The reason for that is that the Internet has opened up an infinite range of possibilities for online entrepreneurship.
The reason for that is that, with little or no investment, it is possible to achieve high profits, since everything is handled virtually and it is possible to reach a giant audience (and in all parts of the world!).
69. Affiliate
Affiliation is one of the most recommended profitable businesses for those who want to make sales without having to create a product.
Affiliate
Affiliation is one of the biggest advantages of affiliate marketing.
One of the biggest advantages is to be able to work from home and have the freedom to decide your own schedule, besides being a scalable job. Here, we explain you more!
What does it consist of?
Affiliates are people who promote third-party products and receive commissions every time someone makes a purchase thanks to their work. For that, it is possible to use different strategies, mainly in the virtual environment.
Some of the ways that can be used to spread the products are the following: social networks, blogs, paid advertising, email marketing, among others.
For example: if you have a blog that talks about healthy eating, you can disseminate, in one of your posts, an ebook about practical low-calorie recipes.
That way, you will receive a commission every time a buyer has had access to the product through the link you have shared.
That type of business is scalable because, with a single action – like putting a link for the ebook on your blog – you can reach thousands of people and continue to make money from that over a large period of time.
What skills are needed
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To be successful doing this job, it’s recommended that you have the following characteristics:
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Communicative, responsible and creative personality
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Eager to learn strategies for promoting products on the Internet.
How to get started
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To get started, you must participate in an Affiliate program, which will make the connection between you and the producer.
In the case of Hotmart 🔥, for example, you have access to a wide variety of digital products from various niches and you can choose the one that has the most to do with you to promote it. Click here and understand how it works!
70. Infoproducer
Digital production is one of the most cost-effective and profitable businesses. The reason for that is that, with little or no investment, it is possible to achieve high profits, since it is also a scalable business, like in the case of affiliation.
Also, a great advantage of this model is that it is possible to work with what you really like: anything you are passionate about can be turned into a digital product!
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If you love cooking, for example, how about writing an ebook with your favorite recipes? If you play the guitar, how about recording lessons teaching how to play the instrument and creating an online course?
The possibilities are endless!
The possibilities are endless and, in addition to working with what you really like, you will be able to help many people to achieve their goals.
I mean, you can really make a difference in someone’s life. Otro punto positivo es que los productos digitales permiten que tu negocio llegue a cualquier parte del mundo, lo que incrementa las posibilidades de éxito y te permite llegar aún más lejos.
¿En qué consiste?
Los productores digitales son aquellos que crean materiales en formato digital y que son distribuidos por Internet. Existen varios tipos distintos, pero los más comunes son los cursos online y los ebooks.
En el caso de los cursos online, las principales responsabilidades de estos profesionales son las siguientes:
Definición del nicho de actuación.
Planificación del curso.
Creación de los guiones.
Grabación de los vídeos.
Promoción del contenido en Internet.
En el caso de los ebooks, las principales responsabilidades son estas:
Planear y escribir el contenido.
Formatear el ebook.
Disseminate it on the Internet.
What skills are necessary?
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To be successful performing that job, it is recommended that you have the following characteristics:
Passion or knowledge about something that may be of interest to other people.
Creativity, organization and responsibility.
Basic computer skills.
How to get started
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To start, write a list of everything you love to do and everything you are good at. Think about all the knowledge you have and how you could help other people. Would it be possible to create some online course or ebook with your skills? Most likely, the answer will be «yes!»
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After you define the best option for you, it’s time to start planning your course or ebook and, right away, start working on your content. Only after that you can start the production and promotion of the product.
In our series Hotmart Tips we recorded 2 videos that can help you a lot. Watch them:
71. Blogger
Blogging is one of the most promising profitable businesses in recent years, because more and more people are looking for information and knowledge online, which means that the Internet audience is growing all the time.
Blogging is one of the most promising profitable businesses in recent years.
In addition, the online business are an excellent alternative for those who want to work from home.
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There are several ways to make money with a blog, such as the following: offer online consulting, use the Google Adsense, spread products as Affiliate and many more.
What does it consist of?
Bloggers are people who are knowledgeable and passionate about a specific niche market, such as fashion and beauty, food, sports, movies, travel, finance and many, many more. The possibilities are endless!
Bloggers are people who have knowledge and passion about a specific niche market, such as fashion and beauty, food, sports, movies, travel, finance and many, many more. The possibilities are endless!
Whoever creates a blog has the mission to disseminate useful and interesting information to a universe of readers. Thus, the contents must have the ability to help or entertain the visitors of the page, being highly valuable for them.
What skills do you need?
What skills are necessary?
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To be successful performing that job, it is recommended that you have the following characteristics:
Creativity and good research skills
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Good writing and reading skills.
Good reading and writing skills.
Good reading and writing skills.
Basic computer skills.
Basic computer skills.
How to get started
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To get started as a blogger, you don’t need any initial investment! If you’re interested in this idea, we have a great gift for you: our complete guide on how to make money with a blog. We hope you’ll take advantage of it!
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72. YouTuber
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It is estimated that the figures that a Youtuber generates per year reach 4 million euros.
To be successful with this type of business, however, a lot of work is necessary, since you must publish videos frequently and perform the recording, editing and dissemination of your content.
Buying web traffic is one of the most sought-after professions for those who want to work online.
Media buyer
Media buyer
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This professional invests money to attract people to an offer, with the objective of generating sales.
Although money is necessary to begin with, it is possible to start with a little and increase the investment as the work generates results.
74. Marketing analyst
The marketing analyst takes care of all the marketing strategies of a company, from planning to execution. In addition, he must measure the results of his actions and think of techniques to boost sales.
This alternative is among the profitable businesses with the best projection due to the high digital growth which needs marketing analysts who understand this environment as well as the offline environment.
75. Social media
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Social media is a profession very similar to that of a marketing analyst, but this worker focuses specifically on social media.
Social media is a very similar profession to that of a marketing analyst.
Working as a social media is an excellent business opportunity, and it can even be done as a freelancer.
76. Digital influencer
The digital influencer is the person who creates content on the Internet and has many followers, which transforms him/her into someone capable of influencing other people.
Digital influencer
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This type of professional can generate income in many ways, mainly by promoting brand products in their social networks and to their own tribe. Undoubtedly, this is one of the most desired profitable businesses nowadays.
They can generate income in many ways.
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77. Scriptwriter
The work of the scriptwriter began to be highly valued with the boom of digital content. This professional creates scripts for YouTube videos, online courses, videos for social networks and many other contents.
This is one of the main ways to earn money writing.
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78. Videomaker
Having your own business as a videomaker is a very good opportunity in the digital market, since videos are the main format of online courses.
>> Check out the tips from Carlos, videomaker at Hotmart, on how to record a good video.
79. Creators agent
The creators’ agent is responsible for launching the products of digital influencers and content creators in general.
To work in this market, it is necessary to have experience in digital marketing and production of virtual content, such as online courses.
>> Find out more about how to have a digital product launch agency.
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80. Community Manager
This profession arises with the growth and importance of social networks in people’s lives. A community manager is the person who will manage the social networks of third parties, whether companies or people interested in taking care of their brand on the Internet.
This professional is responsible for creating content, responding to comments and questions and dealing with all the audience that interacts with a certain profile on a social network. In addition, the social media manager must analyze, filter and measure what users comment and share about the brand, its products and services.
If you have good knowledge about social networks, you can offer your services in this area.
1 golden tip
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If you’ve made it this far, you’ve seen that there are plenty of profitable businesses you can start without having to invest any money.
Now that you’ve seen how many possibilities there are, it’s time to plan your product or service and, of course, put it into practice.
You’ve seen how many possibilities there are, it’s time to plan your product or service and, of course, put it into practice.
You may be a little afraid to get started, or you may think you’re not capable.
You may be a little afraid to get started, or you may think you’re not capable.
It’s also possible that you think that creating your product will take too long and that you don’t have the time to do it.
You may think that you’re not capable.
Then we are going to give you our golden tip! Did you know that in as little as 1 month it is possible to create a digital product and have it ready to sell?
Did you know that in just 1 month it is possible to create a digital product and have it ready to sell?
If you like challenges, we recommend you to participate in the 30 Days Challenge.
Ana, who is going to accompany you in the process, already managed to create her product in 1 month and recorded the whole step by step to help you.
She didn’t need to do it herself.
She didn’t need to spend any money to do it, and you won’t have to invest anything either, at any stage. See how it works:
The challenge is 100% free and online. Are you up for it?
5 important tips
The challenge is free of charge.
No matter which of the profitable businesses we select you choose, it will always be necessary for you to keep in mind 5 very important things. We’ll quickly tell you about them below:
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Perform market research
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After you choose which market to act in, the first essential step is to conduct a research. Find out everything you can about the subject: what prices are charged, who your competitors are, what is already being done and what you can innovate in, for example. This will allow you to organize and plan your work in the best possible way.
Define your target audience
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Another very important point is to define your target audience. What type of person will buy your products or services? Will they be men or women? What age? What are their interests and characteristics?
That will allow you to target your target audience.
This will allow you to direct all your strategies to a specific and personalized target, increasing the possibility of your success. Here on the blog we have a complete tutorial to create your buyer persona.
Define your promotion strategies
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How will you promote your products or services? Will you use social networks? Will you use brochures? What will be your strategies to attract the public’s attention? Everything must be carefully planned, because the success of your work will depend on it. To help you, take a look at this post that shows 5 tips to promote digital products and get inspired!
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Perform financial control of the business
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A very common mistake among people who decide to start a business is to forget to perform a financial control of the business. That can generate many problems, both financially and in the organization of the work itself. Therefore, remember to control all expenses and profits periodically, using spreadsheets or an online application of your choice.
Love what you do
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This is our most important tip. All of the profitable businesses we select are excellent choices, but they will only work if you love what you do. Make sure you choose a job that you are passionate about, as this is the best way to guarantee that you will succeed in whatever you set out to do!
Are you all set to get started?
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I hope you liked our profitable business ideas and that you can get started with your passions.
We hope you’re ready to get started.
We are always here to help you! If you have any other business ideas, post them in the comments and enrich this post with your experience.
The possibility of becoming your own boss with these entrepreneurship ideas is possible, achieving personal fulfillment or increasing your income are very good reasons to decide to become an entrepreneur. We are also sure that neither the ups and downs of the economy, nor the lack of capital or business experience will stop you on your way to independence. However, you must consider the context, analyze the market you want to address and identify your capabilities and talents as an entrepreneur before starting.
Now, where to start? For this article we have selected five sectors that have shown a positive growth trend in recent years:
Children’s, eco-business, technology, pets and food and beverages. The goal is for you to find inspiration and tools to join any of them in 2021.
In addition, in each of the 10 ideas you will find data that confirms that there is an area of opportunity to innovate in a certain niche, basic tips on how to start and develop a concept, as well as an example of national or international success. This is a selection from the vast collection of the 100 Entrepreneurship Ideas of Entrepreneur, which every week is fed with the newest business models on the market.
Do you need anything else to get you into action? Take into account that for more than 27 years, Entrepreneur en Español has published hundreds of success stories through its different platforms, confirming that Mexico is a cradle of entrepreneurs. What if you were the next interviewee to share your experience to our entire audience?
What if you were the next interviewee to share your experience to our entire audience?
Entrepreneur en Español
What if you were the next interviewee to share your experience to our entire audience?
Maybe the time has come for you to make the most important decision of your life, you just need an idea that you are passionate about and that motivates you to turn it into a company that transcends.
They are the most important ones.
These are the entrepreneurship ideas we have found
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entrepreneurship and sustainability
1. CHILDREN: Online toy outlet
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WHY
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Data from the Euromonitor agency (2015) indicate that the value of the traditional toys and games market in Mexico has had an average annual growth of 6.3% in recent years. Another fact to keep in mind: in 2020 the Three Wise Men allocated between $1,500 and $4,000 for the purchase of gifts for each child. And the best part is that the majority of the toy-consuming public is made up of children under 12 years of age, who not only receive this type of gift at Christmas and New Year’s Day. We must also count children’s day, birthdays, baptisms, first communions, etc.
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HOW?
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The first advantage of this business model is that you can set it up in an online format and complement it with a physical model (commercial store) or mobile (a stand that can be located inside squares, fairs or bazaars). But first you must find good suppliers of legal, quality toys that offer a wide variety, as well as competitive prices and credit. The rest will depend on doing your own development or joining ecommerce platforms ready to sell your products.
According to UNICEF, 62% of children in Mexico have suffered some type of abuse at home. In the school environment, at least 10.1 % of high school students have experienced the trauma of being assaulted, either physically or verbally. In that sense, more and more parents are paying special attention to the emotional development of their children. Therefore, if you have a background in child psychology and are looking for other ways to increase your income, one option is to offer workshops on emotions for children.
HOW?
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Rent a place close to schools and residential areas and invest in its adaptation, taking care of details such as decoration and furniture. This will help you build trust and empathy with your audience (both children and parents). To reduce the cost, you can invite other colleagues to be part of the project. While to position yourself in the market, the recommendation is to make alliances with educational centers and offer your specialized services, such as emotional assessments and speech therapies.
The Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA) published that Mexico is the world’s fourth largest producer of organic food, with 2.3 million producers and 169,000 hectares, with Oaxaca, Chiapas and Michoacán being the states that concentrate almost 50% of the area devoted to this activity. If you are interested in being part of a market that in 2016 (as of April) exported mainly to the United States and the European Union US$49 million, then become a home-based distributor of organic fruits and vegetables.
HOW?
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Contact producers who have the National Organic Distinctive issued by SAGARPA. In their website you will find a list of all of them, which will facilitate your search and provide guarantees to your buyers. Then, set up a portal where you can publish your complete catalog, as well as a space for a blog with relevant content and contact information about your company. It schedules the delivery of orders weekly or bi-weekly and offers several payment methods. You can outsource the delivery or invest in the purchase of a utility vehicle.
Washing a car requires approximately 320 liters of water; therefore, the cost of cleaning more than 70,000 vehicles per month, as is done by large companies in the industry, is equivalent to 210 million liters of the vital liquid. The good news is that eco-friendly business models have emerged in the market. In this way, the dry car wash system was developed, a trend that has become popular in countries such as Brazil, Argentina and Mexico.
HOW?
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This business can be started with a low investment, it is easy to set up and requires an operating staff that will grow according to customer demand. The added value of this center is that it uses dry cleaning products made from a polymer that encapsulates and lifts dust particles. The auxiliary supplies are: buckets, flannels, brushes, sponges, polishing wax, degreasers and polishes. The choice of a good location will be key to success, such as shopping malls, supermarket parking lots, theaters or residential areas.
It is estimated that Mexico closed 2016 with the sale of 35 million smartphones. The reason: it is increasingly easy to get hold of the latest technology at a relatively low price. According to the IDC firm, a prepaid mobile device is priced at around $2,800. This phenomenon has generated new user needs, such as repair services, software updates, data recovery and backup, and on-the-spot battery recharging.
They have also generated new needs, such as repair services, software updates, data recovery and backup, and on-the-spot battery recharging.
HOW?
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An alternative for those who want to have entrepreneurial ideas thanks to the wave of mass consumption of smartphones is to invest in a service kiosk and sale of cell phones The advantage of this model is that it is low investment and can be located in shopping malls where there is a high flow of people. Add value to your business by selling cases, protective covers, chargers and other items for cell phones. You can also offer home and emergency service.
In recent years, drones have become a trend that encompasses a wide audience, from young people looking to spend hours of fun piloting them via remote control to those who use them in photographic or cinematographic projects. The advantage of these devices is that there are different models on the market, and their characteristics can be customized: materials, motors, accessories, types of remote control, etc. And although most users cannot easily acquire their own, they are willing to rent them by the hour or day.
HOW?
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Contact suppliers to integrate a catalog of versatile models; then, set up a Web site and activate profiles on social networks to publicize your offer to two key audiences: children, young people and families looking for innovative entertainment options; and corporate clients (agencies and production companies with a need for aerial shots and videos but with limited budgets).
This new way of living with pets by treating them as part of the family has meant that more and more owners are looking to pamper them with clothing, accessories and other amenities, mainly luxury. One service that is gaining momentum is the dog camp. Unlike a boarding or training school, here the canines coexist with nature in a controlled and safe environment. It is an experience for the new kings of the household.
HOW?
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It is necessary to have a property within or outside the city, as well as a special budget to make all kinds of adaptations to ensure the safety and comfort of dogs. This includes: field areas for walks, dining room (with chef and diets included), basic hospital, gym, garden and individual houses. Consider at least two or three instructors or trainers on staff, not to mention a veterinarian. And as demand grows during peak seasons (vacations and weekends), add support staff.
It is estimated that the sale of pet products and services in Mexico re-ports $2.3 billion annually. Thus, pet owners spend between $5,000 and $7,000 a year on food and accessories for their dogs and cats. If you love animals, a good option for entrepreneurship ideas is to offer pet party organization services.
This business idea consists of planning the party and providing everything needed for the birthday boy or girl and their guests.
Pet party planning services are a good option for business ideas.
HOW?
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You can operate from home if you have a garden or patio. Or, you can go directly to the home of the guest. Another important point is to look for suppliers of special food and drinks for pets, as well as decoration accessories. Service costs can start at $90 per guest and go up to $150, depending on the amenities -premium food, gifts, hiring an entertainer and DJ, etc.. Complement your offer with food, beverages and small gifts for pet owners.
Pet owners can also be provided with food, beverages and small gifts.
For the fifth consecutive year, tacos are the favorite dish of Mexicans. And the fact is that it is a food that is accessible to everyone, as there are tacos for prices ranging from $10 per piece to gourmet options that can cost up to $70. While it seems that selling tacos is no longer a profitable business due to oversupply, it is also true that there is an area of opportunity to add value to the offer. For example, the possibility for the customer to order and consume their tacos without having to get out of their car.
HOW?
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Have a minimum of 80 m2 on a busy corner so that vehicles can enter, circulate and exit the establishment surrounding it freely. You must also have radio communication equipment, an illuminated menu displayed outside the premises, a professional kitchen team and a minimum of 10 employees on staff. For standing diners you can offer on-site service, with tables and chairs, as well as a large bar with benches.
According to calculations by UBM Mexico’s Hospitality Portfolio, an average of 120 million pizzas are consumed in Mexico each year. This figure places Mexico as the second largest consumer worldwide, second only to the United States with 650 million. Currently, there are around 30,000 pizzerias nationwide. In the midst of this large number, the pizza parlor format is one of the most profitable, since its added value lies in the sale of slices to take away.
Among this large number, the pizzeria al paso format is one of the most profitable, since its added value lies in the sale of slices to take away.
HOW?
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Have a location on a busy pedestrian street, preferably on a corner or near a park, schools or offices. In terms of infrastructure, consider an oven to make the pizzas, shelves to store the supplies, refrigerator for food and beverages, counter, cash register and a couple of tables with chairs. You will need a couple of employees: one to prepare the pizzas all the time and the other one focused on dispatching, charging and customer service. In a second stage, offer delivery service.
No one said it was easy to be an entrepreneur. Whether you’re starting your business, just securing funding for your startup or ready to launch your product, there will always be three components to asking yourself if it’s all worth it.
Instead of giving up and throwing in the towel, keep your head up and take note of the following fifty quotes to motivate you during those tough times:
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1. «The most important ingredient is to get up and do something. It’s that simple. Many people have ideas, but only some decide to do something today. Not tomorrow. Not next week. But today. The true entrepreneur acts rather than dreams.»
Nolan Bushnell, entrepreneur.
2. «To do or not to do. It is no use trying, only doing.»- Yoda, Jedi Master.
3.
3. «For any entrepreneur: if you want to do it, do it now. If you don’t you’ll regret it» – Catherine Cook, co-founder of MyYearbook.
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4. «It’s not about the ideas. It’s about making them come to life.»- Scott Belsky, co-founder of Behance.
5.
5. «I’ve missed more than nine thousand opportunities in my career. I’ve lost almost 300 games. I’ve been trusted twenty-six times with the winning shot and missed. I’ve failed over and over again in my life and that’s why I’ve succeeded.»
Michael Jordan, professional basketball player
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6. «There’s nothing wrong with being small. You can do great things with a team like that.»
7. «Ideas are easy, implementing them is the hard part»- Guy Kawasaki, founder of AllTop.
8.
8. «If you only work on things you love and are passionate about, you shouldn’t have a master plan to see how it all turns out» – Mark Zuckerberg, founder of Facebook.
9. «The best time to plant a tree was twenty years ago. The second best time is now» – Chinese proverb.
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10. «If you’re going through a bad time, keep going»- Winston Churchill, Prime Minister of England.
11.
11. «There are many bad reasons for starting a business. But there’s only one good reason and I think you know what it is: to change the world.»- Phil Libin, founder of Evernote
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12. «The secret to hiring the best people is: look for people who want to change the world.»- Marc Benioff, CEO of Salesforce.
13. «The price of success is hard work and the determination that, regardless of whether you lost or won, you gave your best to the project.»
Vince Lombardi, coach of the Green Bay Packers
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14. «When everything seems to be going against you, remember that the plane takes off against the wind» – Henry Ford, founder of Ford Motor Company.
15. «If you don’t like to take risks, you should run out of business» – Ray Kroc, founder of McDonald’s.
16.
16. «Watch, listen and learn. You can’t know everything. Anyone who thinks they know it all is destined for mediocrity.»
Donald Trump, chairman of The Trump Organization.
16.
17. «Always give more than is expected of you» – Larry Page, co-founder of Google.
17.
18. «Twenty years from now you’ll be more disappointed in the things you didn’t do than in the things you did do. So cast off, sail away from safe harbors, catch the fair winds in your sails. Explore. Dream» – Mark Twain, writer.
19.
19. «You shouldn’t focus on why you can’t do something, which is what most people do. But on why you can’t do it and be one of the exceptions» – Steve Case, co-founder of AOL.
20.
20. «A person who never made a mistake, never tried something new»- Albert Einstein, physicist.
20.
21. «Risk more than others think is safe. Dreaming more than others think is practical.»
Howard Schultz, CEO of Starbucks.
Howard Schultz, CEO of Starbucks.
22. «I am convinced that half of what separates successful entrepreneurs from those who have failed is perseverance»
Steve Jobs, Apple co-founder.
23.
23. «Be undeniably good. No marketing effort or word of mouth on social media can be a substitute for that» – Anthony Volodkin, founder of HypeMachine
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24. «The way to start is to stop talking and start acting.»-Walt Disney, co-founder of The Walt Disney Company.
25. «Don’t be ashamed of your failures, learn from them and start again» – Richard Branson, founder of Virgin Group.
26. «Almost always raising capital is harder and takes longer than you think.»
Richard Harroch, investor.
26.
27. «If you don’t know what to do with your life, do something that saves lives. The world is full of people in need, be a part of their life and fill that need.»
Sanjeev Saxena.
28. «It doesn’t matter how slow you go as long as you don’t stop» – Confucius.
29.
29. «I hate how people think with «glass half empty» when in reality their glass is almost full. I’m grateful when I have one more drop in the glass because I know exactly what to do with it.»
Gary Vaynerchuk, co-founder and CEO of VaynerMedia.
30. «It’s hard to beat a person who never gives up»
Babe Ruth, Baseball Hall of Famer
30.
31. «For most important things, timing is always an issue.
Are you waiting for a good time to quit your job? The stars will never align and the traffic lights will never turn green at the same time. The universe doesn’t conspire against you, but it also doesn’t go out of its way to accommodate things. Conditions are never perfect. «Someday» is a disease that will carry your dreams to the grave. Pros and cons lists are just as bad. If it’s important to you and you want to do it «eventually,» just do it and course-correct as you go along.»
Timothy Ferris, author of The Four-Hour Week.
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32. «Fail often so you can succeed early»- Tom Kelley, partner IDEO.
33. «At the moment we’re not planning to conquer the world»- Sergey Brin, co-founder of Google.
33.
34. «Time, perseverance and ten years of trying will eventually make you look like an overnight success» – Biz Stone, co-founder of Twitter.
35. «You may be disappointed if you fail, but you’re finished if you don’t try.»
Beverly Sills, opera singer
Beverly Sills, opera singer.
36. «The media wants overnight successes. Ignore them. Ignore also the investors who want proven tactics and instant, predictable results. Listen instead to your customers, to your own vision and make something that will last a long time.»
Seth Godin, marketing guru.
37. «When you stop dreaming you stop living» – Malcolm Forbes, chairman and editor-in-chief of Forbes magazine.
38.
38. «Don’t worry about financing if you don’t need it. It’s cheaper today than ever to start a business.»
Noah Everett, founder of Twitpic.
38.
39. «If you can’t fly, run, if you can’t run, walk, if you can’t walk, crawl. No matter what you do, keep moving forward» – Martin Luther King Jr, activist and leader.
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40. «Your unhappiest customers are your greatest source of learning» – Bill Gates, co-founder of Microsoft.
41.
41. «I didn’t fail. I just found 10,000 ways that don’t work.»
Thomas Edison, inventor.
41.
42. «Entrepreneurship is neither a science nor an art, it is a practice» – Peter Drucker, management philosopher
43.
43. «In the modern business world, it’s useless to be a creative and original thinker unless you also sell what you create» – David Ogilvy, founder of Ogilvy & Mather.
43.
44. «No matter how many times you fail, you only have to be right once. Then everyone will call you an overnight success and tell you how lucky you are» – Mark Cuban, president of AXS TV
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45. «Success is how high you bounce after you hit bottom» – George Patton, U.S. Army general.
46.
46. «If you’re not embarrassed by the first version of your product, you launched too late» – Reid Hoffman, co-founder of LinkedIn.
46.
47. «Positive thinking will let you do everything better than negative thinking» – Zig Ziglar, speaker.
47.
48. «Don’t try to be original, just try to be good»- Paul Rand, graphic designer.
48.
49. «I’m not afraid to die, I’m afraid not to try»- Jay Z, musician.
50.
50. «Keep in mind that your purpose and your plan to achieve it may be modified from time to time…the important thing is that you understand the significance of always working with a goal in mind and with a well-structured plan» – Napoleon Hill, author of Think and Grow Rich.
Bonus: «You can tell people anything, but the way you say it will determine how they will react.»
Social entrepreneurship currently plays a very important role for societies, as it provides solutions to real problems. Fortunately, many people, companies and organizations take up this challenge and get involved; this means a first step towards a better and more equitable world.
Social entrepreneurship plays a very important role for societies today, as it provides solutions to real problems.
It could be said that social entrepreneurs are like masons who come to ‘patch’ the holes that a community suffers, either by lack of expertise, lack of resources or ignorance of the responsible State.
They are people or groups of individuals who see a lack and try to find a solution.
They are the first step towards a better and more equitable world.
As we have developed in the last few years, social entrepreneurs are the first step towards a better and more equitable world.
As we have developed in other articles, there are several types of social entrepreneurship. This can be professional, private, awareness-raising, innovation, necessity, etc. What is important is their purpose: Far from pursuing profit, they make their resources available to do community good.
10 inspiring examples of social entrepreneurship
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If you are interested in contributing to the community you are part of and have not yet found the way to achieve it, you may find the following list helpful. We are going to discuss some examples of social entrepreneurship that you could take as a basis to build your path. Join us to review them!
digital entrepreneurship
1. L’olivera
In the town of Vallbona de les Monges, in Lérida, the cooperative L’olivera has been operating since 1974. The curious thing about this enterprise does not lie in the 17 specialties of wine nor the 5 of oils that are manufactured there, but in the fact that it is a method of inclusion for people with mental disabilities.
In addition, L’olivera uses local resources and industrializes them in a practically homemade way, which guarantees an environmentally friendly production. This project, which employs more than 70 people, also includes a residence and an occupational therapy service.
2. Sourcing Indonesia
The purpose of this social enterprise is to unify local artisans from marginalized places to distribute their creations in more developed countries. It represents a way to meet quality standards, in addition to boosting their sales.
3. Algramo
This idea has solved both an economic and environmental problem in Chile. Basically, it boosts the distribution of automatic bulk dispensers for food and other products.
This way, it contributes to lower-income families, who had to face the additional costs associated with products in small packages, which are the ones they usually choose due to their lack of funds. Likewise, by using returnable packaging, the use of bags and polluting containers can be reduced.
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4. Encore
Sometimes overlooked, the baby boomer generation often finds it difficult to find work. Encore, an organization founded in 1997 in San Francisco and supported by donations,
seeks to connect these people with scholarships, courses and jobs; a beautiful way to provide a new motivation for their lives.
Encore is a nonprofit organization founded in 1997 in San Francisco and supported by donations,
that is a beautiful way to provide a new motivation for their lives.
5. Innova Materials
This initiative belongs to a group of young engineering students from the United States, who decided to create pipes that use antimicrobials to eliminate bacteria and improve the quality of drinking water.
Today, this six-employee company makes pipes low cost for automakers, the U.S. government and other companies. 5% of its revenue goes to continuing research for water purification.
6. Nobleza Obliga
This is an Argentine social enterprise that works with the model we know as crowdfunding; that is, fundraising. On this website, a person can register, describe a project and request adherents to finance it.
Nobleza Obliga helps caring people spread their ideas and get help from other socially responsible individuals and companies. In addition, they organize trainings in technology and tools for the promotion of solidarity causes.
Nobleza Obliga helps people of solidarity spread their ideas and get help.
7. Adalab
The main objective of this social enterprise is the inclusion of women in the technology sector. To this end, they train women with employability problems in subjects such as programming, accompany them in their professional development and facilitate their insertion into the labor market.
8. Specialisterne
This project is in operation in Denmark, Spain, Switzerland, Scotland and Iceland. Created in 2004, it is a company that promotes the labor inclusion of people with autism. The idea is to take advantage of their high power of concentration and passion for detail; they are also offered the advice of professionals in case they suffer from social or communicative difficulties.
As they themselves define, Specialisterne is looking for people with specific talents to carry out tasks of excellence in the IT sector.
9. Apps for Good
In this case, it is a social enterprise based in London. Its contribution is to offer free courses to educational institutions so that their students can learn how to create web and cell phone applications.
Their contribution is to offer free courses to educational institutions so that their students can learn how to create web and cell phone applications.
This project is funded by fees from private schools and contributions from partners such as Lego or Spotify, as Apps for Good details on its website. In addition to inserting technology in the educational process, this venture rewards the creators of applications with social purposes.
10. TOMS Shoes
This last example is that of a successful company that also makes its social contribution to underprivileged children. In what way?For every pair of shoes it sells,
TOMS Shoes gives another pair to a child in need.
For every pair of shoes it sells,
TOMS Shoes gives another pair to a child in need.
Since its creation in 2006 with an initial investment of 300 thousand dollars from Mycoskie, its author, this company has given away more than 140 thousand pairs to little ones all over the world.
In short, we can conclude that social entrepreneurship is a movement that has come to the world to change it radically. When there is commitment and will for a fairer society for all, the projects are fulfilled.
Practice digital entrepreneurship a > and creating your own online business & nbsp; is one of the best options when it comes to working around the world (or from home). The advantages are enormous and it is clearly one of the main options if you want to have a different life.
Now, not everything is as simple as it seems. You will not & nbsp; generate income from day one , with some exceptions. Everything takes a process and having a mentor to guide you is essential to make this path easier and faster.
At the moment, Miquel Baixas, founder of the School of New Business, is offering a & nbsp; free training where he teaches the reality of new businesses strong>. A very interesting seminar that you have to know if you want to start and work around the world (or from home) with your own digital business. & Nbsp; Sign up here.
But this article does not talk about the problems of launching a digital business, but on the contrary, what are the benefits of a digital business to work for the world.
Work from wherever and whenever you want thanks to digital entrepreneurship.
The freedom that a digital business gives you will not have with any other type of work. You will be able to work from home or from anywhere in the world carrying your work in your backpack.
Customers worldwide.
The Internet has opened the doors to a global world. You can have customers from anywhere in the world. Your language may be Spanish, but there are English or Spanish speakers living in countries all over the world.
Help with your knowledge or purpose.
Just as you can reach people all over the world, you can impact thousands of people with your knowledge or purpose, helping them achieve their goals.
Freedom.
You will have the freedom to work the hours you decide, you will be able to travel whenever you want without having to wait for an established 15-day annual vacation, wait for a holiday or a weekend to do what you like best, thanks to digital entrepreneurship you will be able to set up your office wherever you like!
Earning money.
You can generate as much income as you want. Digital businesses are scalable, you can grow as much as you want, reinvest the money you earn and increase your income.
Little investment.
The investment to create a digital business is much lower than if you had to set up a physical business. How much do you have to invest if you want to have your own restaurant, clinic, studio…? 30,000, 50,000, 80,000 euros?
With a digital business you only have to invest in the equipment (a computer), some basic tools and, obviously, training.
You will learn new things continuously.
Owning your own digital business allows you to be constantly learning about the subject you like the most. Make a living from what you are passionate about, generating income and being up to date with the latest news.
To be a reference in a sector.
people who decide to practice digital entrepreneurship can become a benchmark in the sector. With digital business there are no limits, you can become one of the main references in the market with all that this entails.
A good entrepreneur identifies an opportunity, plans and organizes the necessary resources to develop it: he applies his ingenuity and inventiveness, generates ideas, establishes plans, generally applies his aptitudes and skills in almost always innovative business models . It is at this moment that he discovers what he needs from some & nbsp; digital marketing tools for entrepreneurs & nbsp; to bring his projects to life and generate new connections and income.
The & nbsp; digital marketing for entrepreneurs & nbsp; refers to the application of intelligent marketing strategies in digital media, and consists of methodically using the & nbsp; digital marketing tools & nbsp; most suitable for each of the phases of the entrepreneurship project.
Strategic-operational marketing plan for entrepreneurs
The most interesting thing about & nbsp; digital marketing for entrepreneurs & nbsp; is that & nbsp; is not only about structuring a digital advertising strategy or methods of application in channels traditional, but a series of elements and updated techniques such as & nbsp; storytelling & nbsp; or & nbsp; email marketing, which together will serve not only to publicize the products and consolidate the brand but also to & nbsp; position yourself in search engines, and progressively raise your ROI. There are two types of plans: strategic marketing and operational marketing.
& nbsp;
Strategic marketing plan
Operational marketing plan
It is related to the analysis of your startup, the resources you have and the objectives you want to achieve.
This refers to the implementation of the strategies and actions defined in the strategic plan.
The ideal is to contemplate the creation of a single marketing plan that involves both definitions, that is, an operational strategic plan.
Steps to develop a strategic-operational Marketing plan:
Segment public
It is important that as an entrepreneur you choose well the market niche where you will develop your activity. This will determine whether you can create a competitive, strong business with a differential value.
Analyze the competition
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The marketing plan also contemplates knowing the competition and analyzing their steps, i.e. what they do and how. This will help you determine your own strengths, weaknesses, opportunities and threats
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Define value proposition
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You must ask yourself what value your brand delivers to your customers in order to define your proposition. It is essential to establish a compelling reason why potential customers would buy from you and not from your competitors. Defining this proposition, as well as your objectives, will allow you to move forward.
Establish the channels
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Communication is key, because today who does not communicate your brand, does not exist. Fortunately there are now many channels that allow the dissemination of your products and services, but you must know how to choose these channels well and manage them in a way that they are of maximum benefit to you.
Choosing partners
When setting up a marketing plan for entrepreneurs you may find that you need a partner. Knowing how to choose one is essential, as the success of your project may depend on it. When we talk about partners, we refer to both financial and creative partners.
The former will provide capital and the latter will help you to successfully carry out your promotional strategies. Marketing agencies, for example, have specialists in the area that will help you get the clients you need in this first stage while you are promoting your venture.
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Marketing strategies and resources for entrepreneurs
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Having a marketing plan for entrepreneurs will help you determine which strategies to follow to best engage with customers and get them to buy your product or service. These are some of the most commonly used resources for brand promotion.
Create a blog with original and valuable content.
Use social networks.
Deliver business cards.
Write in blogs that have to do with the products or services you offer.
Offer eBooks, tutorials or webinars.
Attend business events.
Offer discounts.
These are some of the most relevant advantages of digital marketing for entrepreneurs:
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♦ Helps stimulate your audience’s interest
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Customers are, apart from your brand identity, the fundamental foundations on which your business is built, which is why it is so important to generate interest among leads or potential customers. Your product can be of high quality and efficiency, but you will necessarily need personal testimonials or some kind of reference that can endorse it. The ideal is the creation of blogs or pages with articles of content that generates interest and provides value. Linking social media accounts to the corporate blog will also generate more traffic, in turn readers who will potentially become clients.
♦ Allows you to identify the needs of your customers
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In order to obtain accurate information the Inbound Marketing proposes a tool known as buyer persona, a fictitious profile of a type of customer that responds to a pattern of behavior with motivations and needs. You can develop several profiles according to the different types of people who may be interested in your venture project to adjust the information and make your strategy more effective with each segment of the public.
♦ Make it easy to know your direct competition
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The demand and growth of the 2.0 environment allows you to monitor what activities the companies that are the closest competitors to your brand or business are doing, what digital marketing strategies have been most suitable for them, what are the most used keywords and what actions they execute to attract new customers. Little by little you will be able to define the essential elements that will make the difference between your brand and the rest, that is, your competition. This information gives you a slight advantage, because it allows you to foresee scenarios and incidents.
♦ Promotes the building of a solid brand
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The digital marketing allows with great ease the location of potential collaborators and investors: A quality website with articles where you explain in detail the project to be developed, the objectives to be achieved and the public to whom it will be addressed will provide not only seriousness, but will give reputation, essential points to get sponsors who want to join you in the project.
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♦ You will be able to present the product to a wider audience
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Using digital marketing techniques in most cases, presupposes considerable savings, since thanks to them you can reach a larger number of audience at a lower cost. The presence in social networks, interaction with the public through forums or use of inbound marketing that are nothing more than combined online marketing techniques that seek to attract customers and retain users in a non-aggressive way, through an attractive content.
♦ Propicia control and management of your brand image
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The public’s opinion is of utmost importance at this point, since it provides information that allows improving and redirecting efforts, resources, and strategies to improve the brand image. Through the various means, techniques and resources, you will be creating a link in which you will give value to the opinions of your customers to continue growing as an entrepreneur and you can directly evaluate the positive or negative comments of your products.
♦♦ ♦
The digital marketing for entrepreneurs is a primordial and necessary tool to present a brand. For this, it is important to always keep yourself informed about the trends in your niche and updates on the platforms. If you are an entrepreneur with an innovative spirit and a great capacity to offer solutions to the vital needs of your market, the world of digital marketing and advertising will undoubtedly continue to expand its horizons for you.
Puede ser que aún pienses que con un negocio tradicional sin, emprendimiento digital, todo va de maravilla, pero si en 2021 aún no te has actualizado en el ámbito digital, estás perdiendo tiempo.
¡Es momento de renovarse y es el momento de emprender tu proyecto en las plataformas digitales!
Las plataformas digitales han hecho que los negocios tradicionales tengan que actualizarse, ya que hay mucha competencia en el mundo online. Debemos ser conscientes de que la mayoría de los consumidores buscan cualquier necesidad en Internet antes de tomar cualquier decisión, por lo que si tu producto o servicio no está de forma online, no aparecerás para resolver ninguna de su necesidad.
¿Tienes una idea de negocio que emprender?
¿Te preguntas qué pasos hay que seguir?
Sigue leyendo este post y resuelve todas tus dudas, aunque debes ser consciente que comenzar un proyecto digital desde cero y conseguir éxito… lleva su tiempo.
Razones por las que practicar el emprendimiento digital
Antes de hablar de las acciones a desarrollar para poder emprender un modelo de negocio digital, vamos a hablar de las ventajas y razones por las que debes emprender tu proyecto en las plataformas digitales:
La mayor parte de la población se encuentra presente en Internet y busca cualquier necesidad a través de esta vía.
Tienes la posibilidad de conseguir un conocimiento de marca a nivel nacional e internacional
Compites con empresas del mundo online que no se encuentran en el offline, y que posiblemente sean los más demandados.
Conseguirás posicionarte y tener una presencia tanto en los buscadores como a través de redes sociales.
Le darás la posibilidad al usuario de tener un contacto con tu empresa por cualquier vía y a cualquier hora, sin necesidad de moverse.
La inversión inicial suele ser más baja que si emprendiéramos un negocio tradicional.
El retorno de la inversión se recupera en un período de plazo menor.
El control, monitorización y parametrización es total.
Acciones a desarrollar al emprender un negocio digital
Son varias las acciones que se tienen que desarrollar a la hora de tomar la decisión de emprender un negocio en el mundo online:
1. Definir tu proyecto y tu nicho de mercado
Lo primero que tienes que tener claro a la hora de emprender tu proyecto es saber qué vas a ofrecer y qué necesidad vas a cubrir a los usuarios con tu servicio o producto.
Es muy importante que definas específicamente cuál es tu nicho mercado, es decir, conocer quiénes son tus potenciales clientes. No olvides que el mundo digital nos proporciona muchos datos de usuarios para poder definir nuestro buyer persona en detalle.
Datos como comportamiento de compra, uso y consumo de redes sociales, uso de internet…
¡Debes centrarte en tus clientes potenciales!
2. Establecer objetivos
Al desarrollar tu proyecto online tienes que establecer una serie de objetivos para medir los resultados que quieres conseguir con tu negocio.
Los objetivos deben cumplir la regla SMART: específicos, medibles, alcanzables, relevantes y con un tiempo determinado.
Un porcentaje muy elevado de negocios fracasan porque no han sabido establecer correctamente sus objetivos o metas empresariales a nivel comunicación, marketing y comercial.
¡¡Es muy importante fijar metas para llegar donde queremos!!
3. Trabajar las estrategias a llevar a cabo
Una vez que tenemos pensados los objetivos, debemos pensar en las estrategias que vamos a llevar a cabo para cumplir cada uno de los objetivos ¡Esta parte es fundamental!
Estrategias de marketing digital, de comercialización y de comunicación.
No podemos emprender un negocio digital sin una estrategia de marketing que toque como mínimo:
– Optimización web.
– Estrategia SEO: SEO on page, SEO off page y WPO.
– Estrategia Social Media.
– Content Marketing.
– Y algo de Social Ads o campañas SEM.
4. Realizar un plan de acción
Ya que tenemos claro cuál es nuestro proyecto, nuestro nicho de mercado, cuáles son los objetivos y las estrategias a llevar a cabo para conseguir los objetivos… ¡¡hay que poner en marcha todas las acciones!!
Esto significa concretar y materializar las acciones que nos van a ayudar a cumplir los objetivos marcados.
Lo más sencillo es abrir una hoja Excel, añadir el tiempo (por días, semanas y meses), incorporar las áreas de acción (SEO, Redes Sociales, Content Marketing, Analítica…) definir acciones por cada área, incorporar una pequeña descripción, añadir una fecha de inicio y de fin, y por último poner el responsable y el estatus.
¡¡¡Ya no tienes excusas!!!
5. Seguimiento y control
Por último, llevar el control del proyecto es una de las partes más importantes.
Saber todo lo que está pasando con cada una de tus acciones y medir todos los resultados que se están consiguiendo es fundamental para saber si el negocio será rentable.
Así que toca elegir cuáles son los principales KPIS que tienes que medir para tener el control real de tu negocio. Con los KPIS ha llegado la hora de diseñar un cuadro de mandos o “balanced score card” profesional.
Áreas del Marketing Digital que ayudarán a tu negocio
Para impulsar tu negocio digital al éxito son muchas de las partes del marketing digital las que te pueden ayudar a conseguir resultados rentables:
El área de Social Media ayudará a tu marca a conseguir una presencia en redes sociales y una comunidad de seguidores.
Crear contenidos de calidad en tus perfiles de redes sociales hará que aumente el tráfico a tu web, además de ofrecer una atención al cliente rápida y personalizada.
Actualmente, si tu proyecto digital no se encuentra en redes sociales o no tiene una imagen cuidada, genera desconfianza a los usuarios, por lo que es muy importante tener trabajados los perfiles.
Aquí te dejamos un post en el que podrás conocer más a fondo cuáles son las ventajas de gestionar redes sociales en tu negocio.
Puedes tener tu proyecto desarrollado en las plataformas digitales, pero si tu web no aparece en Google cuando los usuarios están buscando una necesidad que cubrir, estás muerto en Internet.
Por eso mismo es muy importante trabajar el posicionamiento en buscadores o mejor dicho, SEO. Mejorar el posicionamiento orgánico en buscadores proporciona tráfico cualificado a tu página web, por lo que es muy importante cuidar el diseño, la arquitectura, el contenido, la velocidad de la web y añadir palabras claves.
Este post te puede resultar muy interesante si quieres saber cómo posicionar tu web de comercio minorista en Google.
Esta es una de las partes que mejor funciona para los negocios digitales. ¿Te imaginas aparecer en los primeros puestos de Google cuando el usuario busca una necesidad y tú se la puedas cubrir?
¡¡Esto se puede hacer a través del SEM, a través de la publicidad en buscadores!! Este es su valor, ya que está orientado al público que realmente le interesa lo que ofreces.
Se ha convertido en la perfecta herramienta de comunicación de la marca para comunicarse con el cliente. Suele dar muy buenos resultados y conversión, ya que es una oportunidad excelente de ofrecer al usuario contenido de calidad y valor para convertir leads en posibles clientes.
Si quieres saber más sobre esta área del marketing digital, este post te puede ayudar a trabajar una estrategia efectiva de Email Marketing para tu sector retail.
Ofrecer contenido realmente relevante, de valor y totalmente interesante para los usuarios es muy importante. Por eso mismo es fundamental ofrecer al consumidor todo tipo de contenidos (vídeos, post, infografías, imágenes, etc.) con el objetivo de captar y fidelizar clientes.
Lo imprescindible es conocer que le interesa al público objetivo de tu negocio y aportarle contenidos de calidad acorde a sus necesidades, para que al final consiga conocer tu producto y servicio y de este modo convertirlo en cliente.
Esta es la parte en la que verás sentido a todo lo anterior. A partir de aquí es donde podrás obtener resultados de todas las acciones llevadas a cabo anteriormente y conocer si realmente se están cumpliendo tus objetivos implementados.
Puedes contactar con nosotros para conocer más sobre cada estrategia de Marketing Digital para tu negocio y así también puedes verificar en qué punto te encuentras ahora mismo.
Consejos para ser un emprendedor digital con éxito
Mantenerse siempre actualizado
Adaptarse a los cambios del mercado
Es muy importante producir contenidos de calidad
Ser original
Mejora las relaciones con las personas involucradas en el negocio
Trabaja tu marca personal en redes sociales y genera presencia
Participa en eventos
Échale un ojo a las métricas y lleva un seguimiento
Apasiónate por tu trabajo
Analiza y estate al tanto de los emprendedores de mayor éxito
Sé flexible a los cambios
No tengas miedo al fracaso
Ahora ya sabes por qué debes emprender un negocio online y cuáles son las acciones que tienes que seguir para conseguir que tu proyecto tenga éxito.
Recuerda… ¡¡si quieres emprender que sea basándonos en estrategias enfocadas en plataformas digitales!!
Ya sabes por qué debes emprender un negocio online y cuáles son las acciones que tienes que seguir para conseguir que tu proyecto tenga éxito.
