10 entrepreneurial ideas

The possibility of becoming your own boss with these entrepreneurship ideas is possible, achieving personal fulfillment or increasing your income are very good reasons to decide to become an entrepreneur. We are also sure that neither the ups and downs of the economy, nor the lack of capital or business experience will stop you on your way to independence. However, you must consider the context, analyze the market you want to address and identify your capabilities and talents as an entrepreneur before starting.

Now, where to start? For this article we have selected five sectors that have shown a positive growth trend in recent years:

Children’s, eco-business, technology, pets and food and beverages. The goal is for you to find inspiration and tools to join any of them in 2021.

In addition, in each of the 10 ideas you will find data that confirms that there is an area of opportunity to innovate in a certain niche, basic tips on how to start and develop a concept, as well as an example of national or international success. This is a selection from the vast collection of the 100 Entrepreneurship Ideas of Entrepreneur, which every week is fed with the newest business models on the market.

Do you need anything else to get you into action? Take into account that for more than 27 years, Entrepreneur en Español  has published hundreds of success stories through its different platforms, confirming that Mexico is a cradle of entrepreneurs. What if you were the next interviewee to share your experience to our entire audience?

What if you were the next interviewee to share your experience to our entire audience?

Entrepreneur en Español 

What if you were the next interviewee to share your experience to our entire audience?

Maybe the time has come for you to make the most important decision of your life, you just need an idea that you are passionate about and that motivates you to turn it into a company that transcends.

They are the most important ones.

These are the entrepreneurship ideas we have found

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entrepreneurship and sustainability

1. CHILDREN: Online toy outlet

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WHY

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Data from the Euromonitor agency (2015) indicate that the value of the traditional toys and games market in Mexico has had an average annual growth of 6.3% in recent years. Another fact to keep in mind: in 2020 the Three Wise Men allocated between $1,500 and $4,000 for the purchase of gifts for each child. And the best part is that the majority of the toy-consuming public is made up of children under 12 years of age, who not only receive this type of gift at Christmas and New Year’s Day. We must also count children’s day, birthdays, baptisms, first communions, etc.

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HOW?

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The first advantage of this business model is that you can set it up in an online format and complement it with a physical model (commercial store) or mobile (a stand that can be located inside squares, fairs or bazaars). But first you must find good suppliers of legal, quality toys that offer a wide variety, as well as competitive prices and credit. The rest will depend on doing your own development or joining ecommerce platforms ready to sell your products.

2. CHILDREN: Emotions workshop for children

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WHY?

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According to UNICEF, 62% of children in Mexico have suffered some type of abuse at home. In the school environment, at least 10.1 % of high school students have experienced the trauma of being assaulted, either physically or verbally. In that sense, more and more parents are paying special attention to the emotional development of their children. Therefore, if you have a background in child psychology and are looking for other ways to increase your income, one option is to offer workshops on emotions for children.

HOW?

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Rent a place close to schools and residential areas and invest in its adaptation, taking care of details such as decoration and furniture. This will help you build trust and empathy with your audience (both children and parents). To reduce the cost, you can invite other colleagues to be part of the project. While to position yourself in the market, the recommendation is to make alliances with educational centers and offer your specialized services, such as emotional assessments and speech therapies.

3. ECONOMICS: Organic food delivery

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WHY?

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The Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA) published that Mexico is the world’s fourth largest producer of organic food, with 2.3 million producers and 169,000 hectares, with Oaxaca, Chiapas and Michoacán being the states that concentrate almost 50% of the area devoted to this activity. If you are interested in being part of a market that in 2016 (as of April) exported mainly to the United States and the European Union US$49 million, then become a home-based distributor of organic fruits and vegetables.

HOW?

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Contact producers who have the National Organic Distinctive issued by SAGARPA. In their website you will find a list of all of them, which will facilitate your search and provide guarantees to your buyers. Then, set up a portal where you can publish your complete catalog, as well as a space for a blog with relevant content and contact information about your company. It schedules the delivery of orders weekly or bi-weekly and offers several payment methods. You can outsource the delivery or invest in the purchase of a utility vehicle.

4. ECONOMIC BUSINESS: Dry cleaning

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WHY

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Washing a car requires approximately 320 liters of water; therefore, the cost of cleaning more than 70,000 vehicles per month, as is done by large companies in the industry, is equivalent to 210 million liters of the vital liquid. The good news is that eco-friendly business models have emerged in the market. In this way, the dry car wash system was developed, a trend that has become popular in countries such as Brazil, Argentina and Mexico.

HOW?

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This business can be started with a low investment, it is easy to set up and requires an operating staff that will grow according to customer demand. The added value of this center is that it uses dry cleaning products made from a polymer that encapsulates and lifts dust particles. The auxiliary supplies are: buckets, flannels, brushes, sponges, polishing wax, degreasers and polishes. The choice of a good location will be key to success, such as shopping malls, supermarket parking lots, theaters or residential areas.

  • Example of success: CarWash2Go
  • 5. TECHNOLOGY: Cell phone repair

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    WHY?

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    It is estimated that Mexico closed 2016 with the sale of 35 million smartphones. The reason: it is increasingly easy to get hold of the latest technology at a relatively low price. According to the IDC firm, a prepaid mobile device is priced at around $2,800. This phenomenon has generated new user needs, such as repair services, software updates, data recovery and backup, and on-the-spot battery recharging.

    They have also generated new needs, such as repair services, software updates, data recovery and backup, and on-the-spot battery recharging.

    HOW?

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    An alternative for those who want to have entrepreneurial ideas thanks to the wave of mass consumption of smartphones is to invest in a service kiosk and sale of cell phones The advantage of this model is that it is low investment and can be located in shopping malls where there is a high flow of people. Add value to your business by selling cases, protective covers, chargers and other items for cell phones. You can also offer home and emergency service.

    6. TECHNOLOGY: Drone rental

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    WHY?

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    In recent years, drones have become a trend that encompasses a wide audience, from young people looking to spend hours of fun piloting them via remote control to those who use them in photographic or cinematographic projects. The advantage of these devices is that there are different models on the market, and their characteristics can be customized: materials, motors, accessories, types of remote control, etc. And although most users cannot easily acquire their own, they are willing to rent them by the hour or day.

    HOW?

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    Contact suppliers to integrate a catalog of versatile models; then, set up a Web site and activate profiles on social networks to publicize your offer to two key audiences: children, young people and families looking for innovative entertainment options; and corporate clients (agencies and production companies with a need for aerial shots and videos but with limited budgets).

  • Example of success: Drones México
  • 7. PETS: Dog Camp

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    WHY?

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    This new way of living with pets by treating them as part of the family has meant that more and more owners are looking to pamper them with clothing, accessories and other amenities, mainly luxury. One service that is gaining momentum is the dog camp. Unlike a boarding or training school, here the canines coexist with nature in a controlled and safe environment. It is an experience for the new kings of the household.

    HOW?

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    It is necessary to have a property within or outside the city, as well as a special budget to make all kinds of adaptations to ensure the safety and comfort of dogs. This includes: field areas for walks, dining room (with chef and diets included), basic hospital, gym, garden and individual houses. Consider at least two or three instructors or trainers on staff, not to mention a veterinarian. And as demand grows during peak seasons (vacations and weekends), add support staff.

    8. PETS: Pet Parties

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    WHY

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    It is estimated that the sale of pet products and services in Mexico re-ports $2.3 billion annually. Thus, pet owners spend between $5,000 and $7,000 a year on food and accessories for their dogs and cats. If you love animals, a good option for entrepreneurship ideas is to offer pet party organization services.

    This business idea consists of planning the party and providing everything needed for the birthday boy or girl and their guests.

    Pet party planning services are a good option for business ideas.

    HOW?

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    You can operate from home if you have a garden or patio. Or, you can go directly to the home of the guest. Another important point is to look for suppliers of special food and drinks for pets, as well as decoration accessories. Service costs can start at $90 per guest and go up to $150, depending on the amenities -premium food, gifts, hiring an entertainer and DJ, etc.. Complement your offer with food, beverages and small gifts for pet owners.

    Pet owners can also be provided with food, beverages and small gifts.

    9. FOOD AND BEVERAGE: Taqueria drive – thru

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    WHY

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    For the fifth consecutive year, tacos are the favorite dish of Mexicans. And the fact is that it is a food that is accessible to everyone, as there are tacos for prices ranging from $10 per piece to gourmet options that can cost up to $70. While it seems that selling tacos is no longer a profitable business due to oversupply, it is also true that there is an area of opportunity to add value to the offer. For example, the possibility for the customer to order and consume their tacos without having to get out of their car.

    HOW?

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    Have a minimum of 80 m2 on a busy corner so that vehicles can enter, circulate and exit the establishment surrounding it freely. You must also have radio communication equipment, an illuminated menu displayed outside the premises, a professional kitchen team and a minimum of 10 employees on staff. For standing diners you can offer on-site service, with tables and chairs, as well as a large bar with benches.

    10. FOOD AND BEVERAGE: Pizzeria al paso

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    WHY

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    According to calculations by UBM Mexico’s Hospitality Portfolio, an average of 120 million pizzas are consumed in Mexico each year. This figure places Mexico as the second largest consumer worldwide, second only to the United States with 650 million. Currently, there are around 30,000 pizzerias nationwide. In the midst of this large number, the pizza parlor format is one of the most profitable, since its added value lies in the sale of slices to take away.

    Among this large number, the pizzeria al paso format is one of the most profitable, since its added value lies in the sale of slices to take away.

    HOW?

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    Have a location on a busy pedestrian street, preferably on a corner or near a park, schools or offices. In terms of infrastructure, consider an oven to make the pizzas, shelves to store the supplies, refrigerator for food and beverages, counter, cash register and a couple of tables with chairs. You will need a couple of employees: one to prepare the pizzas all the time and the other one focused on dispatching, charging and customer service. In a second stage, offer delivery service.

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    We hope this tour of the best opportunities in the market has awakened your entrepreneurial spirit. Now it’s your turn to take the next step

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    Don’t hesitate to continue to find inspiration here

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    50 quotes for entrepreneurs

    No one said it was easy to be an entrepreneur. Whether you’re starting your business, just securing funding for your startup or ready to launch your product, there will always be three components to asking yourself if it’s all worth it.

    Instead of giving up and throwing in the towel, keep your head up and take note of the following fifty quotes to motivate you during those tough times:

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    1. «The most important ingredient is to get up and do something. It’s that simple. Many people have ideas, but only some decide to do something today. Not tomorrow. Not next week. But today. The true entrepreneur acts rather than dreams.»

    Nolan Bushnell, entrepreneur.

    2. «To do or not to do. It is no use trying, only doing.»- Yoda, Jedi Master.

    3.

    3. «For any entrepreneur: if you want to do it, do it now. If you don’t you’ll regret it» – Catherine Cook, co-founder of MyYearbook.

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    4. «It’s not about the ideas. It’s about making them come to life.»- Scott Belsky, co-founder of Behance.

    5.

    5. «I’ve missed more than nine thousand opportunities in my career. I’ve lost almost 300 games. I’ve been trusted twenty-six times with the winning shot and missed. I’ve failed over and over again in my life and that’s why I’ve succeeded.»

    Michael Jordan, professional basketball player

    .

    6. «There’s nothing wrong with being small. You can do great things with a team like that.»

    Jason Fried, founder of 37signals.

    7.

    7. «Ideas are easy, implementing them is the hard part»- Guy Kawasaki, founder of AllTop.

    8.

    8. «If you only work on things you love and are passionate about, you shouldn’t have a master plan to see how it all turns out» – Mark Zuckerberg, founder of Facebook.

    9. «The best time to plant a tree was twenty years ago. The second best time is now» – Chinese proverb.

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    10. «If you’re going through a bad time, keep going»- Winston Churchill, Prime Minister of England.

    11.

    11. «There are many bad reasons for starting a business. But there’s only one good reason and I think you know what it is: to change the world.»- Phil Libin, founder of Evernote

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    12. «The secret to hiring the best people is: look for people who want to change the world.»- Marc Benioff, CEO of Salesforce.

    13. «The price of success is hard work and the determination that, regardless of whether you lost or won, you gave your best to the project.»

    Vince Lombardi, coach of the Green Bay Packers

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    14. «When everything seems to be going against you, remember that the plane takes off against the wind» – Henry Ford, founder of Ford Motor Company.

    15. «If you don’t like to take risks, you should run out of business» – Ray Kroc, founder of McDonald’s.

    16.

    16. «Watch, listen and learn. You can’t know everything. Anyone who thinks they know it all is destined for mediocrity.»

    Donald Trump, chairman of The Trump Organization.

    16.

    17. «Always give more than is expected of you» – Larry Page, co-founder of Google.

    17.

    18. «Twenty years from now you’ll be more disappointed in the things you didn’t do than in the things you did do. So cast off, sail away from safe harbors, catch the fair winds in your sails. Explore. Dream» – Mark Twain, writer.

    19.

    19. «You shouldn’t focus on why you can’t do something, which is what most people do. But on why you can’t do it and be one of the exceptions» – Steve Case, co-founder of AOL.

    20.

    20. «A person who never made a mistake, never tried something new»- Albert Einstein, physicist.

    20.

    21. «Risk more than others think is safe. Dreaming more than others think is practical.»

    Howard Schultz, CEO of Starbucks.

    Howard Schultz, CEO of Starbucks.

    22. «I am convinced that half of what separates successful entrepreneurs from those who have failed is perseverance»

    Steve Jobs, Apple co-founder.

    23.

    23. «Be undeniably good. No marketing effort or word of mouth on social media can be a substitute for that» – Anthony Volodkin, founder of HypeMachine

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    24. «The way to start is to stop talking and start acting.»-Walt Disney, co-founder of The Walt Disney Company.

    25. «Don’t be ashamed of your failures, learn from them and start again» – Richard Branson, founder of Virgin Group.

    26. «Almost always raising capital is harder and takes longer than you think.»

    Richard Harroch, investor.

    26.

    27. «If you don’t know what to do with your life, do something that saves lives. The world is full of people in need, be a part of their life and fill that need.»

    Sanjeev Saxena.

    28. «It doesn’t matter how slow you go as long as you don’t stop» – Confucius.

    29.

    29. «I hate how people think with «glass half empty» when in reality their glass is almost full. I’m grateful when I have one more drop in the glass because I know exactly what to do with it.»

    Gary Vaynerchuk, co-founder and CEO of VaynerMedia.

    30. «It’s hard to beat a person who never gives up»

    Babe Ruth, Baseball Hall of Famer

    30.

    31. «For most important things, timing is always an issue.

    Are you waiting for a good time to quit your job? The stars will never align and the traffic lights will never turn green at the same time. The universe doesn’t conspire against you, but it also doesn’t go out of its way to accommodate things. Conditions are never perfect. «Someday» is a disease that will carry your dreams to the grave. Pros and cons lists are just as bad. If it’s important to you and you want to do it «eventually,» just do it and course-correct as you go along.»

    Timothy Ferris, author of The Four-Hour Week.

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    32. «Fail often so you can succeed early»- Tom Kelley, partner IDEO.

    33. «At the moment we’re not planning to conquer the world»- Sergey Brin, co-founder of Google.

    33.

    34. «Time, perseverance and ten years of trying will eventually make you look like an overnight success» – Biz Stone, co-founder of Twitter.

    35. «You may be disappointed if you fail, but you’re finished if you don’t try.»

    Beverly Sills, opera singer

    Beverly Sills, opera singer.

    36. «The media wants overnight successes. Ignore them. Ignore also the investors who want proven tactics and instant, predictable results. Listen instead to your customers, to your own vision and make something that will last a long time.»

    Seth Godin, marketing guru.

    37. «When you stop dreaming you stop living» – Malcolm Forbes, chairman and editor-in-chief of Forbes magazine.

    38.

    38. «Don’t worry about financing if you don’t need it. It’s cheaper today than ever to start a business.»

    Noah Everett, founder of Twitpic.

    38.

    39. «If you can’t fly, run, if you can’t run, walk, if you can’t walk, crawl. No matter what you do, keep moving forward» – Martin Luther King Jr, activist and leader.

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    40. «Your unhappiest customers are your greatest source of learning» – Bill Gates, co-founder of Microsoft.

    41.

    41. «I didn’t fail. I just found 10,000 ways that don’t work.»

    Thomas Edison, inventor.

    41.

    42. «Entrepreneurship is neither a science nor an art, it is a practice» – Peter Drucker, management philosopher

    43.

    43. «In the modern business world, it’s useless to be a creative and original thinker unless you also sell what you create» – David Ogilvy, founder of Ogilvy & Mather.

    43.

    44. «No matter how many times you fail, you only have to be right once. Then everyone will call you an overnight success and tell you how lucky you are» – Mark Cuban, president of AXS TV

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    45. «Success is how high you bounce after you hit bottom» – George Patton, U.S. Army general.

    46.

    46. «If you’re not embarrassed by the first version of your product, you launched too late» – Reid Hoffman, co-founder of LinkedIn.

    46.

    47. «Positive thinking will let you do everything better than negative thinking» – Zig Ziglar, speaker.

    47.

    48. «Don’t try to be original, just try to be good»- Paul Rand, graphic designer.

    48.

    49. «I’m not afraid to die, I’m afraid not to try»- Jay Z, musician.

    50.

    50. «Keep in mind that your purpose and your plan to achieve it may be modified from time to time…the important thing is that you understand the significance of always working with a goal in mind and with a well-structured plan» –  Napoleon Hill, author of Think and Grow Rich.

    Bonus: «You can tell people anything, but the way you say it will determine how they will react.»

    John Rampton, entrepreneur and investor.»

    Bonus.

    10 examples of social entrepreneurship

    Social entrepreneurship currently plays a very important role for societies, as it provides solutions to real problems. Fortunately, many people, companies and organizations take up this challenge and get involved; this means a first step towards a better and more equitable world.

    Social entrepreneurship plays a very important role for societies today, as it provides solutions to real problems.

    It could be said that social entrepreneurs are like masons who come to ‘patch’ the holes that a community suffers, either by lack of expertise, lack of resources or ignorance of the responsible State.

    They are people or groups of individuals who see a lack and try to find a solution.

    They are the first step towards a better and more equitable world.

    As we have developed in the last few years, social entrepreneurs are the first step towards a better and more equitable world.

    As we have developed in other articles, there are several types of social entrepreneurship. This can be professional, private, awareness-raising, innovation, necessity, etc. What is important is their purpose: Far from pursuing profit, they make their resources available to do community good. 

    10 inspiring examples of social entrepreneurship

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    If you are interested in contributing to the community you are part of and have not yet found the way to achieve it, you may find the following list helpful. We are going to discuss some examples of social entrepreneurship that you could take as a basis to build your path. Join us to review them!


    digital entrepreneurship

    1. L’olivera

    In the town of Vallbona de les Monges, in Lérida, the cooperative L’olivera has been operating since 1974. The curious thing about this enterprise does not lie in the 17 specialties of wine nor the 5 of oils that are manufactured there, but in the fact that it is a method of inclusion for people with mental disabilities.

    In addition, L’olivera uses local resources and industrializes them in a practically homemade way, which guarantees an environmentally friendly production. This project, which employs more than 70 people, also includes a residence and an occupational therapy service.

    2. Sourcing Indonesia

    The purpose of this social enterprise is to unify local artisans from marginalized places to distribute their creations in more developed countries. It represents a way to meet quality standards, in addition to boosting their sales.

    3. Algramo

    This idea has solved both an economic and environmental problem in Chile. Basically, it boosts the distribution of automatic bulk dispensers for food and other products.

    This way, it contributes to lower-income families, who had to face the additional costs associated with products in small packages, which are the ones they usually choose due to their lack of funds. Likewise, by using returnable packaging, the use of bags and polluting containers can be reduced.

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    4. Encore

    Sometimes overlooked, the baby boomer generation often finds it difficult to find work. Encore, an organization founded in 1997 in San Francisco and supported by donations,

    seeks to connect these people with scholarships, courses and jobs; a beautiful way to provide a new motivation for their lives.

    Encore is a nonprofit organization founded in 1997 in San Francisco and supported by donations,

    that is a beautiful way to provide a new motivation for their lives.

    5. Innova Materials

    This initiative belongs to a group of young engineering students from the United States, who decided to create pipes that use antimicrobials to eliminate bacteria and improve the quality of drinking water.

    Today, this six-employee company makes pipes low cost for automakers, the U.S. government and other companies. 5% of its revenue goes to continuing research for water purification.

    6. Nobleza Obliga

    This is an Argentine social enterprise that works with the model we know as crowdfunding; that is, fundraising. On this website, a person can register, describe a project and request adherents to finance it. 

    Nobleza Obliga helps caring people spread their ideas and get help from other socially responsible individuals and companies. In addition, they organize trainings in technology and tools for the promotion of solidarity causes.

    Nobleza Obliga helps people of solidarity spread their ideas and get help.

    7. Adalab

    The main objective of this social enterprise is the inclusion of women in the technology sector. To this end, they train women with employability problems in subjects such as programming, accompany them in their professional development and facilitate their insertion into the labor market.

    8. Specialisterne

    This project is in operation in Denmark, Spain, Switzerland, Scotland and Iceland. Created in 2004, it is a company that promotes the labor inclusion of people with autism. The idea is to take advantage of their high power of concentration and passion for detail; they are also offered the advice of professionals in case they suffer from social or communicative difficulties.

    As they themselves define, Specialisterne is looking for people with specific talents to carry out tasks of excellence in the IT sector.

    9. Apps for Good

    In this case, it is a social enterprise based in London. Its contribution is to offer free courses to educational institutions so that their students can learn how to create web and cell phone applications.

    Their contribution is to offer free courses to educational institutions so that their students can learn how to create web and cell phone applications.

    This project is funded by fees from private schools and contributions from partners such as Lego or Spotify, as Apps for Good details on its website. In addition to inserting technology in the educational process, this venture rewards the creators of applications with social purposes.

     

    10. TOMS Shoes

    This last example is that of a successful company that also makes its social contribution to underprivileged children. In what way?For every pair of shoes it sells,

    TOMS Shoes gives another pair to a child in need.

    For every pair of shoes it sells,

    TOMS Shoes gives another pair to a child in need.

    Since its creation in 2006 with an initial investment of 300 thousand dollars from Mycoskie, its author, this company has given away more than 140 thousand pairs to little ones all over the world.  

    In short, we can conclude that social entrepreneurship is a movement that has come to the world to change it radically. When there is commitment and will for a fairer society for all, the projects are fulfilled.

    Here you can see more examples of social entrepreneurship.

    Advantages of digital entrepreneurship

    Practice digital entrepreneurship a > and creating your own online business & nbsp; is one of the best options when it comes to working around the world (or from home). The advantages are enormous and it is clearly one of the main options if you want to have a different life.

    Now, not everything is as simple as it seems. You will not & nbsp; generate income from day one , with some exceptions. Everything takes a process and having a mentor to guide you is essential to make this path easier and faster.

    At the moment, Miquel Baixas, founder of the School of New Business, is offering a & nbsp; free training where he teaches the reality of new businesses strong>. A very interesting seminar that you have to know if you want to start and work around the world (or from home) with your own digital business. & Nbsp; Sign up here.

    But this article does not talk about the problems of launching a digital business, but on the contrary, what are the benefits of a digital business to work for the world.

    Work from wherever and whenever you want thanks to digital entrepreneurship.

    The freedom that a digital business gives you will not have with any other type of work. You will be able to work from home or from anywhere in the world carrying your work in your backpack.

    Customers worldwide.

    The Internet has opened the doors to a global world. You can have customers from anywhere in the world. Your language may be Spanish, but there are English or Spanish speakers living in countries all over the world.

    Help with your knowledge or purpose.

    Just as you can reach people all over the world, you can impact thousands of people with your knowledge or purpose, helping them achieve their goals.

    Freedom.

    You will have the freedom to work the hours you decide, you will be able to travel whenever you want without having to wait for an established 15-day annual vacation, wait for a holiday or a weekend to do what you like best, thanks to digital entrepreneurship you will be able to set up your office wherever you like!

    Earning money.

    You can generate as much income as you want. Digital businesses are scalable, you can grow as much as you want, reinvest the money you earn and increase your income.

    Little investment.

    The investment to create a digital business is much lower than if you had to set up a physical business. How much do you have to invest if you want to have your own restaurant, clinic, studio…? 30,000, 50,000, 80,000 euros?

    With a digital business you only have to invest in the equipment (a computer), some basic tools and, obviously, training.

    You will learn new things continuously.

    Owning your own digital business allows you to be constantly learning about the subject you like the most. Make a living from what you are passionate about, generating income and being up to date with the latest news.

    To be a reference in a sector.

    people who decide to practice digital entrepreneurship can become a benchmark in the sector. With digital business there are no limits, you can become one of the main references in the market with all that this entails.

    If you have a good business idea and you need money to carry it out, remember that here you can get funding for it.

    Digital Marketing for Entrepreneurs: Resources, Strategies and Benefits

    A good entrepreneur identifies an opportunity, plans and organizes the necessary resources to develop it: he applies his ingenuity and inventiveness, generates ideas, establishes plans, generally applies his aptitudes and skills in almost always innovative business models . It is at this moment that he discovers what he needs from some & nbsp; digital marketing tools for entrepreneurs & nbsp; to bring his projects to life and generate new connections and income.

    ♦ & nbsp; & nbsp; & nbsp; ♦ & nbsp; & nbsp; & nbsp; ♦

    The & nbsp; digital marketing for entrepreneurs & nbsp; refers to the application of intelligent marketing strategies in digital media, and consists of methodically using the & nbsp; digital marketing tools & nbsp; most suitable for each of the phases of the entrepreneurship project.

    Strategic-operational marketing plan for entrepreneurs

    The most interesting thing about & nbsp; digital marketing for entrepreneurs & nbsp; is that & nbsp; is not only about structuring a digital advertising strategy or methods of application in channels traditional, but a series of elements and updated techniques such as & nbsp; storytelling & nbsp; or & nbsp; email marketing, which together will serve not only to publicize the products and consolidate the brand but also to & nbsp; position yourself in search engines, and progressively raise your ROI. There are two types of plans: strategic marketing and operational marketing.

    & nbsp;

    Strategic marketing plan

    Operational marketing plan

    It is related to the analysis of your startup, the resources you have and the objectives you want to achieve. This refers to the implementation of the strategies and actions defined in the strategic plan.

    The ideal is to contemplate the creation of a single marketing plan that involves both definitions, that is, an operational strategic plan.

    Steps to develop a strategic-operational Marketing plan:

    • Segment public

    It is important that as an entrepreneur you choose well the market niche where you will develop your activity. This will determine whether you can create a competitive, strong business with a differential value.

    • Analyze the competition

      .

    The marketing plan also contemplates knowing the competition and analyzing their steps, i.e. what they do and how. This will help you determine your own strengths, weaknesses, opportunities and threats

    .

    • Define value proposition

      .

    You must ask yourself what value your brand delivers to your customers in order to define your proposition. It is essential to establish a compelling reason why potential customers would buy from you and not from your competitors. Defining this proposition, as well as your objectives, will allow you to move forward.

    • Establish the channels

      .

    Communication is key, because today who does not communicate your brand, does not exist. Fortunately there are now many channels that allow the dissemination of your products and services, but you must know how to choose these channels well and manage them in a way that they are of maximum benefit to you.

    • Choosing partners

    When setting up a marketing plan for entrepreneurs you may find that you need a partner. Knowing how to choose one is essential, as the success of your project may depend on it. When we talk about partners, we refer to both financial and creative partners.

    The former will provide capital and the latter will help you to successfully carry out your promotional strategies. Marketing agencies, for example, have specialists in the area that will help you get the clients you need in this first stage while you are promoting your venture.

    .

    Marketing strategies and resources for entrepreneurs

    .

    Having a marketing plan for entrepreneurs will help you determine which strategies to follow to best engage with customers and get them to buy your product or service. These are some of the most commonly used resources for brand promotion.

    • Create a blog with original and valuable content.
    • Use social networks.
    • Deliver business cards.
    • Write in blogs that have to do with the products or services you offer.
    • Offer eBooks, tutorials or webinars.
    • Attend business events.
    • Offer discounts.


    These are some of the most relevant advantages of digital marketing for entrepreneurs:

    .


    ♦  Helps stimulate your audience’s interest

    .

    Customers are, apart from your brand identity, the fundamental foundations on which your business is built, which is why it is so important to generate interest among leads or potential customers. Your product can be of high quality and efficiency, but you will necessarily need personal testimonials or some kind of reference that can endorse it. The ideal is the creation of blogs or pages with articles of content that generates interest and provides value. Linking social media accounts to the corporate blog will also generate more traffic, in turn readers who will potentially become clients.

    ♦  Allows you to identify the needs of your customers

    .

    In order to obtain accurate information the Inbound Marketing proposes a tool known as buyer persona, a fictitious profile of a type of customer that responds to a pattern of behavior with motivations and needs. You can develop several profiles according to the different types of people who may be interested in your venture project to adjust the information and make your strategy more effective with each segment of the public.

    ♦  Make it easy to know your direct competition

    .

    The demand and growth of the 2.0 environment allows you to monitor what activities the companies that are the closest competitors to your brand or business are doing, what digital marketing strategies have been most suitable for them, what are the most used keywords and what actions they execute to attract new customers. Little by little you will be able to define the essential elements that will make the difference between your brand and the rest, that is, your competition. This information gives you a slight advantage, because it allows you to foresee scenarios and incidents.

    ♦  Promotes the building of a solid brand

    .

    The digital marketing allows with great ease the location of potential collaborators and investors: A quality website with articles where you explain in detail the project to be developed, the objectives to be achieved and the public to whom it will be addressed will provide not only seriousness, but will give reputation, essential points to get sponsors who want to join you in the project.

    .

    ♦  You will be able to present the product to a wider audience

    .

    Using digital marketing techniques in most cases, presupposes considerable savings, since thanks to them you can reach a larger number of audience at a lower cost. The presence in social networks, interaction with the public through forums or use of inbound marketing that are nothing more than combined online marketing techniques that seek to attract customers and retain users in a non-aggressive way, through an attractive content.

    ♦  Propicia control and management of your brand image

    .

    The public’s opinion is of utmost importance at this point, since it provides information that allows improving and redirecting efforts, resources, and strategies to improve the brand image. Through the various means, techniques and resources, you will be creating a link in which you will give value to the opinions of your customers to continue growing as an entrepreneur and you can directly evaluate the positive or negative comments of your products.

    ♦♦       ♦

    The digital marketing for entrepreneurs is a primordial and necessary tool to present a brand. For this, it is important to always keep yourself informed about the trends in your niche and updates on the platforms. If you are an entrepreneur with an innovative spirit and a great capacity to offer solutions to the vital needs of your market, the world of digital marketing and advertising will undoubtedly continue to expand its horizons for you.

    Digital entrepreneurship: how and why to do it

    Puede ser que aún pienses que con un negocio tradicional sin, emprendimiento digital, todo va de maravilla, pero si en 2021 aún no te has actualizado en el ámbito digital, estás perdiendo tiempo.

    ¡Es momento de renovarse y es el momento de emprender tu proyecto en las plataformas digitales!

    Las plataformas digitales han hecho que los negocios tradicionales tengan que actualizarse, ya que hay mucha competencia en el mundo online. Debemos ser conscientes de que la mayoría de los consumidores buscan cualquier necesidad en Internet antes de tomar cualquier decisión, por lo que si tu producto o servicio no está de forma online, no aparecerás para resolver ninguna de su necesidad.

    ¿Tienes una idea de negocio que emprender?

    ¿Te preguntas qué pasos hay que seguir?

    Sigue leyendo este post y resuelve todas tus dudas, aunque debes ser consciente que comenzar un proyecto digital desde cero y conseguir éxito… lleva su tiempo.

    Razones por las que practicar el emprendimiento digital

    Antes de hablar de las acciones a desarrollar para poder emprender un modelo de negocio digital, vamos a hablar de las ventajas y razones por las que debes emprender tu proyecto en las plataformas digitales:

    • La mayor parte de la población se encuentra presente en Internet y busca cualquier necesidad a través de esta vía.
    • Tienes la posibilidad de conseguir un conocimiento de marca a nivel nacional e internacional
    • Compites con empresas del mundo online que no se encuentran en el offline, y que posiblemente sean los más demandados.
    • Conseguirás posicionarte y tener una presencia tanto en los buscadores como a través de redes sociales.
    • Le darás la posibilidad al usuario de tener un contacto con tu empresa por cualquier vía y a cualquier hora, sin necesidad de moverse.
    • La inversión inicial suele ser más baja que si emprendiéramos un negocio tradicional.
    • El retorno de la inversión se recupera en un período de plazo menor.
    • El control, monitorización y parametrización es total.

    Acciones a desarrollar al emprender un negocio digital

    Son varias las acciones que se tienen que desarrollar a la hora de tomar la decisión de emprender un negocio en el mundo online:

    1. Definir tu proyecto y tu nicho de mercado

    Lo primero que tienes que tener claro a la hora de emprender tu proyecto es saber qué vas a ofrecer y qué necesidad vas a cubrir a los usuarios con tu servicio o producto.

    Es muy importante que definas específicamente cuál es tu nicho mercado, es decir, conocer quiénes son tus potenciales clientes. No olvides que el mundo digital nos proporciona muchos datos de usuarios para poder definir nuestro buyer persona en detalle.

    Datos como comportamiento de compra, uso y consumo de redes sociales, uso de internet…

    ¡Debes centrarte en tus clientes potenciales!

    2. Establecer objetivos

    Al desarrollar tu proyecto online tienes que establecer una serie de objetivos para medir los resultados que quieres conseguir con tu negocio.

    Los objetivos deben cumplir la regla SMART: específicos, medibles, alcanzables, relevantes y con un tiempo determinado.

    Un porcentaje muy elevado de negocios fracasan porque no han sabido establecer correctamente sus objetivos o metas empresariales a nivel comunicación, marketing y comercial.

    ¡¡Es muy importante fijar metas para llegar donde queremos!!

    3. Trabajar las estrategias a llevar a cabo

    Una vez que tenemos pensados los objetivos, debemos pensar en las estrategias que vamos a llevar a cabo para cumplir cada uno de los objetivos ¡Esta parte es fundamental!

    Estrategias de marketing digital, de comercialización y de comunicación.

    No podemos emprender un negocio digital sin una estrategia de marketing que toque como mínimo:

    – Optimización web.

    – Estrategia SEO: SEO on page, SEO off page y WPO.

    – Estrategia Social Media.

    – Content Marketing.

    – Y algo de Social Ads o campañas SEM.

    4. Realizar un plan de acción

    Ya que tenemos claro cuál es nuestro proyecto, nuestro nicho de mercado, cuáles son los objetivos y las estrategias a llevar a cabo para conseguir los objetivos… ¡¡hay que poner en marcha todas las acciones!!

    Esto significa concretar y materializar las acciones que nos van a ayudar a cumplir los objetivos marcados.

    Lo más sencillo es abrir una hoja Excel, añadir el tiempo (por días, semanas y meses), incorporar las áreas de acción (SEO, Redes Sociales, Content Marketing, Analítica…) definir acciones por cada área, incorporar una pequeña descripción, añadir una fecha de inicio y de fin, y por último poner el responsable y el estatus.

    ¡¡¡Ya no tienes excusas!!!

    5. Seguimiento y control

    Por último, llevar el control del proyecto es una de las partes más importantes.
    Saber todo lo que está pasando con cada una de tus acciones y medir todos los resultados que se están consiguiendo es fundamental para saber si el negocio será rentable.

    Así que toca elegir cuáles son los principales KPIS que tienes que medir para tener el control real de tu negocio. Con los KPIS ha llegado la hora de diseñar un cuadro de mandos o “balanced score card” profesional.

    Áreas del Marketing Digital que ayudarán a tu negocio

    Para impulsar tu negocio digital al éxito son muchas de las partes del marketing digital las que te pueden ayudar a conseguir resultados rentables:

    1. Social Media

    El área de Social Media ayudará a tu marca a conseguir una presencia en redes sociales y una comunidad de seguidores.

    Crear contenidos de calidad en tus perfiles de redes sociales hará que aumente el tráfico a tu web, además de ofrecer una atención al cliente rápida y personalizada.

    Actualmente, si tu proyecto digital no se encuentra en redes sociales o no tiene una imagen cuidada, genera desconfianza a los usuarios, por lo que es muy importante tener trabajados los perfiles.

    Aquí te dejamos un post en el que podrás conocer más a fondo cuáles son las ventajas de gestionar redes sociales en tu negocio.

    2. Posicionamiento en buscadores

    Puedes tener tu proyecto desarrollado en las plataformas digitales, pero si tu web no aparece en Google cuando los usuarios están buscando una necesidad que cubrir, estás muerto en Internet. 

    Por eso mismo es muy importante trabajar el posicionamiento en buscadores o mejor dicho, SEO. Mejorar el posicionamiento orgánico en buscadores proporciona tráfico cualificado a tu página web, por lo que es muy importante cuidar el diseño, la arquitectura, el contenido, la velocidad de la web y añadir palabras claves.

    Este post te puede resultar muy interesante si quieres saber cómo posicionar tu web de comercio minorista en Google.

    3. Publicidad digital

    Esta es una de las partes que mejor funciona para los negocios digitales. ¿Te imaginas aparecer en los primeros puestos de Google cuando el usuario busca una necesidad y tú se la puedas cubrir?

    ¡¡Esto se puede hacer a través del SEM, a través de la publicidad en buscadores!! Este es su valor, ya que está orientado al público que realmente le interesa lo que ofreces.

    4. Email Marketing

    Se ha convertido en la perfecta herramienta de comunicación de la marca para comunicarse con el cliente. Suele dar muy buenos resultados y conversión, ya que es una oportunidad excelente de ofrecer al usuario contenido de calidad y valor para convertir leads en posibles clientes.

    Si quieres saber más sobre esta área del marketing digital, este post te puede ayudar a trabajar una estrategia efectiva de Email Marketing para tu sector retail.

    5. Marketing de contenidos

    Ofrecer contenido realmente relevante, de valor y totalmente interesante para los usuarios es muy importante. Por eso mismo es fundamental ofrecer al consumidor todo tipo de contenidos (vídeos, post, infografías, imágenes, etc.) con el objetivo de captar y fidelizar clientes.

    Lo imprescindible es conocer que le interesa al público objetivo de tu negocio y aportarle contenidos de calidad acorde a sus necesidades, para que al final consiga conocer tu producto y servicio y de este modo convertirlo en cliente.

    6. Analítica digital

    Esta es la parte en la que verás sentido a todo lo anterior. A partir de aquí es donde podrás obtener resultados de todas las acciones llevadas a cabo anteriormente y conocer si realmente se están cumpliendo tus objetivos implementados.

    Puedes contactar con nosotros para conocer más sobre cada estrategia de Marketing Digital para tu negocio y así también puedes verificar en qué punto te encuentras ahora mismo.

    Consejos para ser un emprendedor digital con éxito

    • Mantenerse siempre actualizado
    • Adaptarse a los cambios del mercado
    • Es muy importante producir contenidos de calidad
    • Ser original
    • Mejora las relaciones con las personas involucradas en el negocio
    • Trabaja tu marca personal en redes sociales y genera presencia
    • Participa en eventos
    • Échale un ojo a las métricas y lleva un seguimiento
    • Apasiónate por tu trabajo
    • Analiza y estate al tanto de los emprendedores de mayor éxito
    • Sé flexible a los cambios
    • No tengas miedo al fracaso

    Ahora ya sabes por qué debes emprender un negocio online y cuáles son las acciones que tienes que seguir para conseguir que tu proyecto tenga éxito.

    Recuerda… ¡¡si quieres emprender que sea basándonos en estrategias enfocadas en plataformas digitales!!

    Ya sabes por qué debes emprender un negocio online y cuáles son las acciones que tienes que seguir para conseguir que tu proyecto tenga éxito.

    Aquí podrás encontrar financiación para tu proyecto

    Digital entrepreneurship – definition

    As we are in the digital era, we will talk about what is the digital entrepreneurship, what are its characteristics and how to start a business. The way of working and running a business is changing by leaps and bounds, and it is for this reason that many people want to undertake a project.

    Digital entrepreneurship.

    Index of contents: 

    • What is digital entrepreneurship
    • .

    • Features
    • .

    • How to get started

    advantages of digital entrepreneurship

    What is digital entrepreneurship

    .

    Digital entrepreneurship is one where the focus of the business is global and digital tools are the ones that help a digital entrepreneur to know the habits and behavior of their customers. This way, this person will be able to detect new opportunities and implement new business models.

    Digital entrepreneurship can make things easier for entrepreneurs and open new opportunities for them. This person performs all his or her tasks usually in digital media and technology-related channels.

    Digital entrepreneurship can make things easier for entrepreneurs and open up new opportunities for them.

    Being a digital entrepreneur brings many advantages, as the opportunities are endless and also, more and more professionals are looking for entrepreneurial people in order to hire them to improve their businesses. Many of these professionals are looking for specialized people with an online MBA from business schools like IEBS, a master that helps you to know everything you need to lead a company with a vision of success. Even so, there are digital entrepreneurs who seek to succeed and take forward projects on their own.

    The best for digital entrepreneurship is to have a clear and innovative idea, looking for new opportunities. In addition, the digital world is constantly evolving, therefore, it is important to be in constant training and that can be achieved thanks to an online MBA, where you can get a progressive experience.

    Enterprise in digital

    Features

    .

    The characteristics of a digital entrepreneur are as follows:

    • Adaptation of the proposal to the digital media where the target audience is located.
    • Searching for influencers to publicize the business.
    • Develop content following the ideas of your business.
    • Use tools that allow you to manage and optimize the time of your activities.
    • Tools that allow you to manage and optimize the time of your activities.
    • Create a strategic planning where you can foresee the immersion of the project in social networks and also the costs of this action.
    • Attend courses, workshops, webinars, among others. That is to say, to be in constant training.

    How to get started

    .

    In order to start a digital business you need to complete several stages. Getting trained in MBA online helps to have clear steps to follow and to know how to achieve success. Perhaps at the beginning of how to develop a project, you think there are many obstacles, then we give you these recommendations:

    .


    starting a digital business

    Analyze the current situation

    .

    At this point you have to do both an external and internal analysis. You have to analyze the strengths, weaknesses, opportunities and threats that we can find.

    Define your Objectives

    .

    It is very important to define your objectives. These have to be SMART, which means:

    SMART.

    Specific: Very well defined idea. Be clear about what you want to do and how you have to do it.

    SMART.

    Measurable: The objectives must establish measurable goals such as defining the action plan and goals. That is, amount of actions, how often, among others.

    Measurable.

    Achievable: Realistic goals must be defined, otherwise they will never be achieved. It is true that these goals can be changing as we see results.

    Relevant: It is important to focus on what is necessary and try to be the best at it.

    : It is important to focus on what is necessary and try to be the best at it.

    Time-bound: You have to set goals in a certain time frame to start seeing results. Once you have these two steps done, you can start to undertake that business you wanted so much. In digital entrepreneurship it is important to have knowledge of all the digital tools that the Internet offers us. We cannot think of traditional entrepreneurship when we want to start an online business, otherwise we will fail, since the guidelines are not the same. Now with technology everything is easier, but at the same time you have to define very well what you want to do. Training with an online MBA can help you to achieve those goals, to lead a company and even to be a successful entrepreneur.

    .

    Here you can find funding for your project  

    Hedge funds

    Una de las características de los fondos de cobertura es su flexibilidad a la hora de tomar decisiones de inversión. Esto significa que pueden invertir con menos restricciones legales. Por ejemplo, un fondo de cobertura convencional está legalmente limitado a invertir no más del X por ciento del fondo en un solo activo financiero. En cambio, en el caso de los fondos de cobertura, estas restricciones se eliminan.

    Esto tiene dos consecuencias: mayor flexibilidad y mayor riesgo. Sin ninguna restricción, podrían (por poner un ejemplo extremo) invertir todo su capital en un solo valor. En un fondo de inversión, esto nunca podría ocurrir. Esto se debe a la normativa que establece reglas sobre la concentración de capital.

    La ortografía correcta de hedge fund es minúscula. Sin embargo, se suele escribir en mayúsculas o abreviado como «HF».

    ¿Qué es un Hedge Fund en finanzas?

    Conocido en español como hedge fund (esa es la traducción literal), es un fondo de inversión de gran tamaño y alto riesgo. Por ello, está gestionado por empresas y profesionales especializados con un alto nivel de conocimientos.

    Historia de los fondos de cobertura

    El origen del concepto de fondo de cobertura se remonta a 1949. En 1949, Alfred Winslow Jones propuso una estrategia de inversión que consideraba muy superior a las utilizadas hasta entonces.

    Alfred Winslow diseñó una cartera compuesta por posiciones largas, cortas y de deuda (véase el apalancamiento) para maximizar el impacto de los rendimientos potenciales de las inversiones realizadas. Además, incluyó 40.000 dólares de sus propios activos en la cartera.

    Más tarde, en 1952, Alfred Winslow cambió la estructura de su empresa a una sociedad limitada. También añadió una tasa de incentivo del 20%. Es decir, se llevaría el 20% de los rendimientos obtenidos por ser el gestor del fondo. Si perdía, no recibía estos honorarios.

    Los fondos de cobertura evolucionaron y superaron a los fondos de inversión tradicionales hasta la década de 1970. Sin embargo, cabe señalar que su crecimiento provocó pérdidas para algunos fondos de cobertura que tomaron la decisión equivocada y utilizaron demasiado apalancamiento.

    Alrededor de 1986, los fondos de cobertura volvieron al público. Julian Robertson, gestor del Tiger Fund, revolucionó el sector al conseguir rendimientos muy superiores a los normales.

    El caso más controvertido: la equidad a largo plazo.

    Sin embargo, a pesar de los sucesivos éxitos de muchos fondos de cobertura, el caso más famoso alcanzó su punto álgido hacia 1999. El fondo Long-Term Capital se hundió el año anterior al cambio de milenio. Aunque era un equipo lleno de informáticos, matemáticos y economistas. Incluso había ganadores del Premio Nobel Merton y Scholes en la junta directiva.

    Fue una debacle tan grande que la Reserva Federal tuvo que intervenir inmediatamente porque amenazaba la estabilidad financiera mundial.

    Características del fondo de cobertura

    Se les ha culpado en muchas ocasiones de algunos de los acontecimientos devastadores de los mercados financieros y, a pesar del desconocimiento de estos vehículos de inversión, todos tienen características comunes que se pueden vislumbrar. Las principales características de un fondo de cobertura son:

    Rentabilidad absoluta: la primera es que todos ellos basan sus estrategias en la búsqueda de la rentabilidad absoluta de la inversión, lo que significa que consiguen resultados positivos en todas las direcciones del mercado (tanto si el mercado cae como si sube).
    La segunda característica, relacionada con la primera, es que el gestor participa en la toma de decisiones continuas sobre las inversiones realizadas, por lo que esta rentabilidad absoluta se traduce en una rentabilidad superior a la esperada del índice de referencia o comparador.
    Restringido a los inversores cualificados: sólo los inversores designados por la ley como «cualificados» pueden invertir su capital en un fondo de inversión libre.
    Pueden invertir en cualquier tipo de activo: además de los activos financieros tradicionales (acciones y bonos), también pueden invertir en bienes inmuebles, divisas o materias primas.
    Suelen utilizar el apalancamiento: Suelen utilizar el apalancamiento para conseguir mayores rendimientos. Aunque, por supuesto, esto puede implicar un mayor riesgo.
    Comisiones superiores: A primera vista, las comisiones pueden parecer más altas. Sin embargo, si su rendimiento es bueno, la tasa no es tan importante. Es habitual ver estructuras de tarifas de 2 y 20. En otras palabras, usted paga una comisión de gestión del 2% y una comisión de rendimiento del 20%. En cuanto a esto último, si no hay retorno, el gestor obviamente cobra menos.

    La diferencia entre los fondos de cobertura y los fondos de inversión tradicionales

    Los fondos de cobertura se diferencian de los fondos de inversión tradicionales en varios aspectos:

    • Permiten generar rentabilidades positivas incluso en mercados bajistas (rentabilidad absoluta). En otras palabras, permiten que las posiciones cortas amortigüen el riesgo o que se tomen posiciones especulativas. Esto permite utilizar estrategias y posiciones de mercado mucho más agresivas que los fondos de inversión.
    • Proporcionan una gran diversificación.
    • Reducen considerablemente los costes de transacción. Aunque los gastos de gestión son muy elevados.
    • El hecho de que el gestor partícipe en la gestión aportando una parte de su patrimonio da lugar al concepto de riesgo compartido.
    • Además, otra característica que los distingue de los fondos de inversión tradicionales es su elevado apalancamiento, cuyo efecto multiplicador sobre los beneficios/pérdidas es muy alto. Por lo tanto, el perfil de un cliente que invierte en fondos de inversión libre es de alto riesgo.

    Tipos de fondos de cobertura

    Diferentes tipos de fondos de cobertura en función de sus estrategias y de los activos en los que invierten:

    • Crecimiento: invierten en valores con perspectivas de crecimiento de los beneficios por acción.
    • Distressed: que invierten en empresas con baja calificación crediticia y en dificultades financieras.
    • Emergente: Invertir en activos de regiones económicas en las que se prevé una alta volatilidad.
    • Rentas: invertir en activos, ya sean acciones u obligaciones, con altos rendimientos (altos dividendos y altas tasas internas de retorno).
    • Inversión en valor: Invierten en empresas en las que creen que el precio de sus acciones está descontado, lo que no es coherente con sus fundamentos.
    • Macro: se benefician de las variaciones de los tipos de interés, las divisas y los precios de las materias primas.
    • Arbitraje: estrategias que buscan las ineficiencias del mercado o tratan de aprovechar las variaciones de los precios en las operaciones financieras futuras.
    • Arbitraje sectorial: estrategia que toma posiciones escalonadas en empresas del mismo sector en la creencia de que una lo hará mejor que la otra.
    • Oportunista: Busca oportunidades en los mercados.
    • Venta en corto: Intentan vender una acción y luego comprarla más barata debido a una perspectiva negativa de la empresa.

    Ventajas y desventajas de un fondo de inversión libre

    Las ventajas más importantes de invertir en fondos de cobertura son las siguientes:

    • Libertad de elección de la dirección.
    • No hay restricciones en cuanto a los tipos de instrumentos financieros, los países, la moneda, el apalancamiento, la asignación y la concentración de la cartera o la fiscalidad.
    • Técnica de inversión descendente: analiza detalladamente la situación macroeconómica y las tendencias futuras, adaptándose a las condiciones del mercado.
    • Técnica de inversión ascendente: invierte directamente seleccionando los valores que considera más atractivos, sin tener demasiado en cuenta el análisis macroeconómico.

    Las desventajas más importantes de invertir en fondos de cobertura son las siguientes:

    • La inversión se dirige a un público institucional y los costes son más elevados.
    • El riesgo operativo y de mercado es mayor.
    • El horizonte temporal recomendado se limita a 3-5 años.
    • El límite mínimo de inversión suele ser elevado.

    ¿Cómo funciona un fondo de cobertura?

    Los fondos de cobertura están estructurados como una sociedad, compuesta, como ya se ha dicho, por un socio general, que gestionará la cartera de inversiones, y una serie de inversores o socios comanditarios, cuyas actividades estarán limitadas. ¿Cómo funciona un fondo de cobertura? Presta atención. Funciona así:

    Varios inversores se reúnen y acuerdan reunir su dinero para formar un fondo de inversión libre.
    Estos inversores reciben acciones o un bloque de acciones a cambio de una determinada rentabilidad que se venderá posteriormente. Tras la venta, los inversores vuelven a comprar las acciones cuando su valor cae y las vuelven a vender para recuperar la diferencia.
    Una vez que el dinero invertido ha sido devuelto, es decir, se ha revalorizado, la inversión inicial se devuelve a los inversores que forman el fondo de cobertura.
    Tras estas operaciones, el banco o gestor que ha realizado la citada operación cobra una comisión que ha sido acordada previamente con las personas mencionadas.
    ¿Son los fondos de cobertura para todos?
    Está claro que los fondos de cobertura ofrecerán ciertas ventajas valiosas, como estrategias de inversión que producen rendimientos positivos o una reducción del riesgo global de la cartera en el caso de los fondos de cobertura equilibrados. Sin embargo, estas operaciones no están exentas de riesgos, por lo que es posible que una estrategia de inversión exponga a los fondos de cobertura a enormes pérdidas, es posible que el uso del apalancamiento convierta una pérdida en algo realmente importante y, por último, los fondos de cobertura suelen exigir a los inversores que bloqueen el dinero que invierten durante largos periodos de tiempo.

    Social Entrepreneurship

    The social entrepreneurship is the creation of a company whose ultimate goal is not to maximize economic profit, but to create value for society.

    Social entrepreneurship is the satisfaction of social or environmental needs through an enterprise that generates economic benefits and invests them in the achievement of a basic social objective.

    Social entrepreneurship should not be confused with non-profit organizations, since the latter do not seek economic profit, while the social entrepreneur, through his company, seeks monetary profit to be used for social purposes.

    Social entrepreneurship should not be confused with social innovation, because entrepreneurship means creating a company whose business model may be a social innovation. However, a socially innovative idea can be implemented by an existing company, an NGO or the public sector and does not necessarily imply a business model.

    Examples of social entrepreneurship

    Preparado

    This company, founded by social entrepreneurs Ricardo Rodríguez and Stephany Saavedra, manufactures 3D prostheses for amputees or people born without limbs, and also offers psychological support to the people they serve so that they gain autonomy, confidence and quality of life.

    Gatia

    Gatia is the company created by Ivonne Bocanegra that works to raise awareness about the problem of solid waste pollution in the Amazon. Its work consists of working side by side with the inhabitants of the Amazon area so that they themselves generate the necessary change. In addition, it also manages solid waste from the area to turn it into art or fashion.
    Alto Perú: The creator of this social enterprise is Matías Ballón, who decided to create a surfing school for the children of the Alto Perú neighborhood in Chorrillos, where crime plagued the streets.

    The impact of this sport in the lives of these children was such that the company soon added other activities to reach more young people, and in fact today it has its own gym where it offers boxing, functional and muaythai, and a high performance center sponsored by Nike.

    gatia

    Glamping

    María Fe Gamarra is the founder of Glamping, a company that invites you to go camping without giving up comfort. That is why Glamping campsites have huge tents, beds and electricity services.

    If you spend a few days glamping you will not only enjoy the landscapes and nature of Misminay, Huilloc and Piuray, but you will also contribute to the development of the families who live there, as they receive a percentage of the price paid by tourists and have the opportunity to market their products and work as tour guides.

    Matchcota

    This company was founded by social entrepreneur Paula Navarrete. Basically, the business consists of putting animals that have been rescued from abandonment in contact with potential owners. All you have to do is look at their photos, choose a pet and go meet them. And if you like them… Match made in sight!

    Social entrepreneurship examples Spain 

    AUARA

    This company aims to put an end to the lack of drinking water that affects more than 700 million people. To this end, they sell bottled water and allocate 100% of the dividends to developing projects to provide access to drinking water for those affected. These projects consist of the construction of wells, storage tanks, and sanitation areas, thus reducing famine and disease, increasing hygiene, improving schooling, and supporting women’s independence.

    With the profits obtained from their business model, they have managed to provide access to drinking water and sanitation to more than 48,000 people in more than 17 underdeveloped countries. To achieve this, they have already built more than 80 infrastructures that have enabled them to supply more than 48 million liters of water.

    Auara social water

    Here you can find Auara’s water in case you want to support this initiative.

    L’ESTOC

    This company is a social cooperative that produces and designs furniture from recyclable materials with workers with intellectual disabilities. Its goal is to eliminate polluting waste and integrate people with disabilities into society.

    This project was born after detecting that in Catalonia there were 378,000 people with disabilities but only 78,000 of them were working. In addition to a salary, it offers them the possibility of engaging in stimulating activities that encourage creativity. This also gives visibility to the abilities and skills of people with disabilities.

    ESCUELAB

    This social project offers young people the opportunity to access quality science education through innovative, practical, and interactive experiences that foster scientific vocation.

    Its objective is to offer all children, regardless of their socioeconomic status, activities that foster their interest in science. To this end, they offer scholarships that allow the participation of children at risk of social exclusion.

    They also place great emphasis on promoting interest in science among girls, since only 26% of women study engineering, and in careers such as science, mathematics or computer science, the number of female students does not reach 50%.

    HELP ME 3D

    This entity offers 3D printed weapons to people without resources anywhere in the world. Its aim is to improve employability and schooling by reducing inequality. They also participate in talks to schools to promote social work among young people and raise awareness of the benefits that technology can offer.

    It is also worth noting that during the Covid-19 pandemic they decided to use their 3D printing machinery to produce medical supplies.

    In just over two years, they have already distributed some 13,000 weapons in 40 countries.

    L’OLIVERA

    This company produces wines and oils in an environmentally friendly manner and incorporates among its employee’s people with mental disabilities, especially those with more disadvantaged social situations, who actively participate in the production process.

    The objective is to achieve their personal and social promotion, through a normal integration in common life, work and relations with the city and the region where the wine and oil are produced.

    escola l olivera

    L’olivera Agaliu

    ECODOME

    This company designs and builds ecological housing. They are fully recyclable houses that manage to reduce environmental impact and energy consumption by up to 40%. Its objective is to contribute to the sustainable development of the planet.

    As we have seen, all the cases presented have very different proposals and business models despite having a common final objective, social, environmental or cultural sustainability.

    It is important to note that, like practically all companies, in their beginnings they had to face different obstacles, such as finding adequate financing, making the plan scalable and economically sustainable, knowing how to make the value proposition known, detecting how to build customer loyalty, finding their market niche, knowing how to properly structure the business plan, etc.

    Therefore, whatever your business goals are, it is essential to know the importance of training for entrepreneurship in order to do it successfully and not fail in the attempt.

    ecodomos spain

    Social entrepreneurship Canvas

    The social canvas, social business canvas or social lean canvas is a tool that allows the analysis of business ideas grouped within social entrepreneurship.

    To know and understand how to use the social canvas model, you first need to know where it comes from.

    It is an adaptation of the well-known lean business model canvas, which is nothing more than a canvas composed of 9 blocks where the main aspects of your project are analyzed:

    • What problem exists in the market and how do you solve it?
    • What is your differential value proposition?
    • Who are your products or services aimed at?
    • How will you communicate with your customers?
    • What key resources do you need to carry out your business idea?
    • What is your cost structure: expenses and revenues?

    Characteristics of social and economic entrepreneurship

    We are talking about people who are changing the canons of success and convincing investors to lend their resources to projects that create social value. Moreover, as you might expect, their goal is not to directly multiply the zeros in their current account, but to obtain the necessary profits to continue supporting social and solidarity projects.

    Are you also thinking about becoming a social entrepreneur? If you need to make sure you have the right skills to start a business, these are the values these new entrepreneurs have. You’ll be ready for the job if you have the following prerequisites:

    Commitment

    Tenacity and perseverance are two qualities common to these workers. The tenacity that accompanies their personality goes hand in hand with an absolute love for their plan, however, complex it may seem.

    Nonconformism

    We are not talking about people who complain about a situation verbally or through social networks, but about individuals who act out of conviction. Social entrepreneurs are characterized by not resigning themselves to the idea that we get what we deserve or that the situation is unsolvable.

    Rebelliousness

    All this leads them to be rebels and to fight to change the world using the tools they have at their disposal. They are true revolutionaries because they do not sit around waiting for someone to solve the problem, and they use the right strategies to challenge everything they consider unjust.

    Creativity

    Social entrepreneurs are resourceful people who know how to use all the resources they have around them. They optimize resources and limit their invention, two necessary tactics because these enterprises often have limited capital.

    Business vision

    These new entrepreneurs have the ability to see what is worrying the company or a part of it and create a reaction and a positive impact. Their activity must be attractive and profitable so that the company does not go bankrupt.

    Motivation

    Energy and positivity are values that surround the social entrepreneur. Finding a goal to strive for and not giving up at the first difficulty is not easy. These people are cut from different cloth.

    Transparency

    Clarity and transparency are valued in any company. Even more so if it is a company that creates social value. If you want to embark on this business model, you have to be completely transparent in your decision-making.

    Accountability

    If your goal is to enrich people’s lives, you have a task ahead of you that requires more reason and judgment than if you were on your own.

    Occupation

    Social entrepreneurship implies a tendency towards altruism and selflessness. Vocation plays an important role because the sacrifices involved in this dedication can only be endured if one has a protective or helpful attitude towards those in need.

    Discipline

    All of the above qualities will not bear fruit unless you put them into practice through a plan. The method is indispensable in any company for everything to work well. If we are talking about a social enterprise.

    Social work and entrepreneurship

    Aquí te recomendamos una estupenda lectura de Ricardo Bravo Vargas

    Master’s Degree in Social Entrepreneurship

    The Master in Entrepreneurship and Social Innovation (MESI) enhances the skills of future entrepreneurs with social sensitivity so that each student acquires transversal competencies from an interdisciplinary perspective that allows them to develop innovative feasibility plans for the implementation of projects that pursue not only the creation of economic value but also the creation of social value.


    Competencies and career opportunities of the Master in Entrepreneurship and Social Innovation – UCM


    In an ever-changing global environment, society must also adapt to these changes and be prepared to face new challenges. Companies increasingly understand that they are the driving force behind the responsible and sustainable transformation of the social and economic ecosystem. Entrepreneurs are leading CSR innovations and initiatives in every corner of the planet.

    The M.Sc. in Social Entrepreneurship and Innovation seeks to empower future entrepreneurs with social sensitivity so that all students acquire transversal competencies from an interdisciplinary perspective. That allows them to develop innovative feasibility plans for the implementation of projects that aim to create not only economic but also social value.

    This master’s degree represents a unique experience for innovators and social entrepreneurs focused on the third sector: NGOs, foundations, and associations with social purposes. You will learn how to turn your ideas into business solutions, how to design your business plan, how to find the right team, and how to raise the funds to launch your project.

    Its Entrepreneurship and Social Innovation program provides the theoretical and practical basis, resources, and contacts to create and develop projects that guarantee success in the field of social innovation.

    You will be able to turn your business project into a benchmark of corporate social responsibility, either by launching your own project or by promoting it within your organization. Be a model of social innovation, build loyalty among your audience by practicing a necessary and inevitable trend of the new century.

    Content marketing hits and misses

    7 content marketing best practices.

    Before reviewing this article, check that you know everything you need to know about content marketing or content marketing.

    1. Know your audience. The success of a content marketing strategy lies in being able to offer valuable content to the brand’s target audience. Logically, what is valuable to one type of user may be completely irrelevant to others. So before planning the content we are going to create, we must clearly define who our ideal customer is (what in marketing is known as «buyer persona»).
    2. Be consistent. One of the keys to content marketing is frequency and consistency. It is necessary to refresh the blog or brand page with new content on a regular basis, and maintain this periodicity over time to reap results in the medium and long term. A resource that can be very useful is to draw up a content calendar that establishes the dates of creation and publication.
    3. Check before publishing. Sometimes the rush can lead us to the temptation to sit this step, but it is essential to avoid mistakes that can negatively affect the image of the brand.
    4. Think about your dissemination strategy. The best content in the world won’t do us any good if we don’t make users reach it. This is where you have to think about synergies between content and other brand channels, such as social networks, SEO or paid advertising.
    5. Seize the moment. The popularity of a content on the Internet can be very ephemeral, so you have to take advantage of trends and jump on the bandwagon at the right time. For example, we can plan our content around seasonal events, such as Christmas or Valentine’s Day.
    6. Recycle and reuse your content. Content marketing is a long-term investment and requires time and resources, but the good news is that some content does not lose value over the years. Think of ways to republish or recycle them, for example, with a new format or a compilation of content related to a specific topic.
    7. Measure the results of your content marketing. This practice can (and should!) be applied to any marketing strategy we carry out. Periodically, it is necessary to review the results of what we are doing, see what are the strengths and weaknesses and use this information to continue improving.

    5 mistakes to avoid in content marketing.

    1. Stagnate I always say that the motto of digital marketers should be «Renew or die! If a format or type of content gives good results we can always repeat it, but we have to keep in mind that consumers’ tastes and habits evolve. That is why it is essential to incorporate new formats, techniques and ideas to our content marketing to keep evolving.
    2. Being too promotional. This mistake is very common among brands that want to get quick results from their content strategy, but it is not at all effective. The idea of content should always be to provide value, never to sell. If it is too promotional, users will identify it as advertising and it will not achieve the effect we are looking for.
    3. Not including calls to action. If we cannot sell directly, how can we link the content to our marketing? The answer lies in calls to action, that is, buttons or links that tell the user what we want them to do next: visit our website, leave us their details, request a free trial…. In this way we will connect content marketing with our digital marketing objectives.
    4. Disregarding quality. The saying «quality is better than quantity» also applies to content marketing. Yes, it is necessary to publish regularly, but never at the expense of publishing sloppy articles, videos or images. Keep in mind that content represents your brand and your image depends on it.
    5. Not optimizing the content for social networks. Although the most important thing is always the quality of the content, the presentation is also essential when it comes to users deciding to share a content or not. The main thing is to have a good image and headline and optimize the description to suit the requirements of different social networks (more or less brief, with or without hashtag …).
    How to make a content marketing plan

    Aprende todo lo que necesitas sobre el marketing de contenidos