The situation we are experiencing due to COVID-19, in addition to affecting health,has also put the country’s economy in check. There are some sectors more affected than others, however, entrepreneurs of medium or short trajectory have been, perhaps, the hardest hit.
The word «reinvent yourself» is possibly becoming a crutch, but in reality it has been the option for entrepreneurs and their workers to move forward. The key during any crisis is to have the ability to accept that it is necessary to innovate again and again.
The key is to have the ability to accept that it is necessary to innovate over and over again.
The key is to have the capacity to accept that it is necessary to innovate over and over again.
Bearing in mind that entrepreneurship generates about 8 thousand formal jobs in the country, according to a study conducted by INNpulsa and the National University, Medellin branch,
«reinventing oneself» also becomes an obligation for entrepreneurs..
Well, in general, unemployment figures are worrying. In Colombia, the number reaches more than one million new unemployed, according to the Ministry of Labor. Globally, it could reach from 5.3 million to 25 million unemployed as a result of the spread of the coronavirus, the International Labor Organization warned in a Forbes article.
In parallel, the needs of consumers remain in force during the quarantine, but difficulties arise to reach them directly; and other needs arise demanding innovation in processes and products by entrepreneurs. So,why support entrepreneurs and how to do it in this time of contingency? Here we tell you.
8 reasons to support entrepreneurs
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- Buying directly from local entrepreneurs and businesses contributes to the growth and strengthening of the economy.
- Jobs from the ventures are maintained and possibly new jobs are built.
- Most of the time, the ventures are committed to offering sustainable and environmentally friendly products. If you choose to buy products from these ventures you also contribute to the care of the environment.
- If you choose to buy products from these ventures you also contribute to the care of the environment.
- You get unique, original and special gifts. Whoever receives a detail purchased from an enterprise has something different, which has been made with dedication, and in some cases personalized.
- You get a unique, original and special gift.
- You get an excellent customer service. For entrepreneurs their customers are very valuable, and attend them properly, answer all their doubts, talk about your product or service with passion. Finally, you know that a good experience will be reflected in a recurring customer or that they will recommend you to their friends. Here the saying «served by the business owner»
applies.
- Fast delivery of products. Buying local ensures that there is an advantage in shipping times. Now, it should be noted that some businesses are adapting to these new modalities.
- When you buy from a startup you support creativity, original design and innovation. Local talent is very valuable.
- «The money stays at home.» Unlike buying from department stores or buying imported products, entrepreneurs keep the money flowing because they generally also source their raw materials from local suppliers.
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Actions we can take to help entrepreneurs
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- As we have already said, the main thing is Buy from local businesses, in the neighborhood stores, from artisans, the farmers in the square. Buy from ventures that use social networks as a showcase.
- Supporting the businesses of friends, relatives; helping them to make them known to more people, through their own social networks, for example.
- If you have knowledge in digital marketing, digital platforms, online payments, you can offer free help to achieve its implementation in ventures that have not yet made the step to digital.
- Recommend products that have been purchased from entrepreneurs.
- Like posts of entrepreneurship businesses, commenting on the posts, interacting with their content.
Entrepreneurs who adapt or reinvent
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The moment we live in has directed various sectors to seek alternatives for the sustainability of their businesses, either creating new products, adapting their business ideas to current needs or exploring digital and home tools. For example, businesses of furniture for homes, fashion that offers biosecurity garments, details to celebrate special dates at home, among others.
Because
They are looking for alternatives for the sustainability of their businesses, either creating new products, adapting their business ideas to the current needs or exploring digital and home tools.
Because #ConTranquilidadPodemos we talked to some entrepreneurs and they told us how they have managed to cope with this time of contingency and how people can help their ventures.
We asked them how they have managed to overcome this time of contingency and how people can help their ventures.
We asked them:
- How have you managed to cope during this time?
- How have you managed to cope during this time?
- How do you think people can help entrepreneurs? That is, as entrepreneurs how would you like your customers to help you.
AnaBlooms
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Ana Blooms is the brand of Ana Peralta, a designer and illustrator who offers products and content related to art from her designs. She tells us that she has focused on contributing and improving the daily life of her clients, either functionally or emotionally. «This time has been an impressive growth for my company and has led us to expand in many areas. I have strengthened the relationship with my clients. More than offering products or aiming only to sell, I have set as a goal to generate valuable content that connects us and that can help them during this time,» says Ana.
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«As far as products are concerned, I’ve been able to create a lot of content that connects us and that can help them.
«In terms of products, I have focused on those I already had and that in this time of quarantine have been very valuable, such as the kitchen aprons, and I have also created new ones, such as gift kits and mouth covers». This is precisely what is happening with some brands and businesses that have seen the demand for protective clothing as a business opportunity.
For Ana Blooms, there are many ways to help entrepreneurs, for example, sharing their work on social networks, having interactions with their publications if they like something (writing something, recommending it to someone, etc).
And he adds «having empathy with entrepreneurs is very important. That is, understand that we are all adapting to new methods and that we may have mistakes and failures in the processes, but instead of judging or pointing fingers, have empathy and be understanding, show support and patience, so that we grow together.»
The Rose Garden
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Beautiful flower arrangements and handmade pastries is what La Rosaleda offers, a choice of special details to deliver to loved ones in this time of being at home.
Yasmin Bernal and Alejandro Villamil, the two young creators of La Rosaleda share with us that during these weeks of quarantine they have managed to connect more with their followers on social networks and understand they must be flexible.
«Now we share recipes and our followers choose from several options which ones they prefer to learn. We know that this may be a season where people are thinking about saving and maybe they don’t have in their priorities to buy flowers or desserts; however, by being connected with our social networks learning and enjoying they join us and we feel their support,» Yasmin tells.
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La Rosaleda also tells us that they have not been so demanding with orders. «If there is availability, the same day it is made and delivered; we have been working Sundays and holidays, we have been flexible,» Yasmin adds.
The Rosaleda also tells us that they have not been so demanding with the orders.
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Ktache plus size
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Ktache is a clothing brand created for curvy / plus size women, made in Colombia and led by fashion designer Karolina Tache, who emphasizes that people take love to the national, because Colombian textile products are excellent.
According to Karolina, «this moment is ideal for an invitation to all of us to buy local brands, to support all Colombian brands; it is the best way to move forward, now and always.»
Also, he says that this time of contingency «for Ktache has been a time to reinvent itself, it has been a boost to enhance e-commerce and the digital theme of the brand. We relaunched the website. With all this theme we are doing more digital marketing and we have managed to be alert about what is happening.»
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Ktache also agrees that «sharing our products, recommending us to your friends, on social networks, is a way that helps us get more people to know us. All entrepreneurs have fixed expenses, we have to keep paying payroll, premises and this is a way to manage to sustain business.»
«sharing our products, recommending us to friends, social networks.
Almacén El Hachazo
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Antifluid fabrics have become a staple in the textile sector. In the case of Almacén El Hachazo, a traditional Bogota fabric warehouse, this quarantine has been the opportunity to advance in its digital transformation and, moreover, manage to meet the demand for anti-fluid fabrics.
«To overcome these weeks of quarantine, we have focused our efforts in the digital area and also started to offer the option of home delivery to facilitate the acquisition of our products,
«preserving the health of our customers,» indicates Almacén El Hachazo.
For them the best way to support them is for customers to take advantage of the use of digital tools by avoiding leaving home, «they are the demands of this era, and adapting to them is what will allow sectors like ours to continue to operate». Certainly, the fabrics have been in great demand precisely for the production of masks, uniforms and gowns for the health area and protective clothing.
La Carpintería
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La Carpinteria took advantage of this quarantine time to accompany its customers and respond to their needs with furniture that aims to the changes and needs that are being presented in the houses as performing home office, furthermore, to reaffirm its purpose.
Daniela Chica and David Espinosa, creators of La Carpintería, tell us that they took this time with the best attitude and like other ventures the first thing they did was to accompany their followers; La Carpintería did it with tips content, free advice, alliances with designers. «Then, we did start to look at what new products people are needing, such as work tables, portable desks, furniture receivers to leave shoes and other items at the entrance of the homes, etc. Partnerships with designers also helped us get back to our essence, which is to democratize furniture with design.»
Among the advice given by Daniela and David to support entrepreneurs, they agree in «understand that, now more than ever, we must buy Colombian products, from small and medium-sized local companies. We must all be very conscious of choosing who to buy from so that the country’s economy is reactivated,» they say.
«We must also be empathetic and patient because we are learning about the logistical processes.
«Also have empathy and patience because companies are learning about logistics processes. Instagram and WhatsApp are now our channels and we hope that people understand that if the shipment takes time or if we are late in answering messages it is because we are in a learning process of these new dynamics.»
Blue Bird, surprise breakfasts
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About celebrating special dates from a distance Blue Bird is a startup that offers breakfast and surprise gifts at home. They told us that the quarantine has not been an impediment to celebrate, encourage or show love through their nice details.
«Despite the cost overruns in inputs and packaging, due to the interrupted supply chain, we have delivered each basket with the best ingredients on the market, environmentally friendly packaging and an artisanal gastronomic proposal», says Blue Bird.
/p> Blue Bird.
They also invite you to share the ventures and their products with friends, referencing and spreading the experience, quality and service.
7 apps that can help you to start a business
Entrepreneurship has become an increasingly valid and popular option for achieving financial independence, helping to solve a problem and creating high-impact products and services.
But entrepreneurship has become an increasingly valid and popular option for achieving financial independence, helping to solve a problem and creating high-impact products and services.
But the entrepreneurial path can be very complicated.
However, the entrepreneurial path can become very complicated. To make your life easier, there are technological resources to manage your time, get funding, freelancer workers, designs, etc. We list 7 applications that will be useful for the management and expansion of your business.
1. GetNinjas
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If your business focuses on jobs such as carpentry, plumbing, banqueting, masonry, construction, event entertainment or similar, this app will help you find clients. With geolocation technology, the app notifies you when a person near you requires the service you offer, so it will work as an effective and practical way to offer your products and services.
2. Kompas
A business that must grow
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A business that needs to grow needs capital, and one of the most common ways to access financial resources is through a business loan. To keep your finances healthy and improve your credit history, this application will be your best ally. Kompás lets you know your credit bureau score, the status of your debts (such as credit cards or mortgages), and payment dates, so you will have all the organization of your finances in one place.
3. iZettle Go
To attract more people and not lose potential customers by not accepting non-cash payment methods, a good tool is iZettle Go. The app works as a point-of-sale terminal with which you can accept card payments, so you won’t lose any customers. In addition, you can create your product catalog in the same application to keep better control and record sales.
4. Workana
During the first few years of the project.
During the early stages of your venture you will encounter different tasks that you may not have mastered, but are indispensable to operate, such as accounting, invoicing, marketing or website design. Hiring freelancers is the most practical way to have a professional to take care of these specific tasks, without the need to integrate them permanently to your work team. Workana is a marketplace where you can find this talent in a simple and practical way.
5. Canva
Your new business needs a graphic identity to differentiate itself so that your customers begin to recognize you. You are probably not a designer and may not have immediate resources to pay one, and this is where Canva comes in. In this application you have tools to create designs from brochures and presentations, to a logo and banners for websites. You can start from scratch or use the different templates and make the changes you need to create your own brand. It has a free version, as well as Pro and Enterprise options, to get even more resources and benefits for your business.
6. Buffer
At a time when having the presence of a business is a must.
In times where having a presence in networks is indispensable to reach more people, Buffer will be a great ally. In this app you can manage all your social networks at once, including Facebook, Twitter, Instagram, Pinterest and LinkedIn. From scheduling posts to getting easy-to-read metrics of your brand’s performance on networks, you’ll be able to have a complete overview of all your profiles to create a great content strategy.
Buffer is the perfect tool for you.
7. WhatsApp Business
WhatsApp is perhaps the most popular messaging application at the moment.
WhatsApp is perhaps the most popular messaging application of the moment, and therefore it is not a bad idea to incorporate this medium into your business to maintain communication with your customers. WA Business serves to provide useful information to your audience, including your product or service catalog and the address of your business, as well as to schedule automated messages and create quick answers to frequently asked questions.
The 14 activities that great entrepreneurs try to do at the weekend
Building your own business can be an absorbing task that takes up all your time. However, it’s important to know how to disconnect so that your brain can recover energy and continue to perform at its best at work.
Entrepreneurs must learn to carry out that process, especially taking advantage of the weekend to do so, as the magazine Forbes points out. «Weekends are the secret weapon of entrepreneurs,» declares Laura Vanderkam, who has written ‘What Successful People Do on the Weekend’. «You have to use the weekends to unwind and arrive at Monday full of energy,» she insists.
In the prestigious magazine they outline a plan of action for the weekends, based on various interviews with successful entrepreneurs about the entrepreneurial activities they do (or try to do) on the weekends. The 14 main ones they do are as follows.
They are as follows.
1. Time with family and friends
Time with family and friends
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This activity is very important, especially for entrepreneurs who do not spend much time with their loved ones throughout the week, so young entrepreneurs can emerge, but most importantly, they strengthen ties with the family.
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2. Exercise
Mens sana in corpore sano. Exercising is basic for everyone. If you spend the whole week working, you have to try to take advantage during the weekend to exercise your body. In addition, physical activity helps us to clear our minds and fill them with new ideas. In addition, it can be used to establish new relationships.
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3. Develop a passion
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Painting, writing, singing, dancing, composing, etc. Developing a passion for some kind of activity helps you escape, and above all serves to achieve balance in life, as Marscha Egan, coaching
Managerial coaching
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4. Travel
Going on vacation during the weekend is an important respite from work, especially after an intense week, and allows a break from routine.
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5. Disconnect
It is important to break away from email, cell phone, etc. for a period of time. Saturday and Sunday may be a good time to do this, even if it is not for the whole day.
Saturday and Sunday may be a good time to do this, even if it is not for the whole day.
6. Volunteering
Helping others is an activity that helps to achieve balance in life. It helps us to disconnect but also to feel fulfilled. You can carry out an activity that you like to collaborate with non-profit organizations. One such activity that is very successful among great entrepreneurs is fundraising, which allows you to meet other people and develop your philanthropic role.
Fundraising is a great way for you to meet other people and develop your philanthropic role.
Fundraising is a great way to help others.
7. Avoid housework
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Although if you work throughout the week the only time you have free to carry out household chores is the weekend, you should try to do it as quickly as possible (you can set aside a specific time every weekend), and then banish it from your mind the rest of the rest of the days off.
8. Plan for the medium and long term
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Planning makes people more effective. If you arrive at work on Monday with everything planned, you will gain a lot of time. That’s why successful people use the weekends to plan their medium- and long-term goals (even a year ahead).
Plan for the medium and long term
9. Socialize
There are many studies that show that, as social creatures, people need to spend time with other people to achieve happiness. «Socializing is very close to sex in terms of basic needs to achieve happiness,» Vanderkam points out. It includes both going out with family, or with friends, and participating in the community.
10. Leisure activities
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These activities are especially important for people who spend the whole week cooped up in an office. People go for gardening, crafts, games, sports, cooking, or cultural activities such as concerts or opera.
People who spend the whole week cooped up in an office.
11. Meet people
The networking is a way of life, so wherever they go, successful entrepreneurs try to weave relationships and meet new people.
11.
12. Reflect
People who achieve success need to take some time to appreciate what they have accomplished, their happiness and their successes. Weekends are good times to do that kind of reflecting.
Weekends are good times to do that kind of reflecting.
13. Meditate
There are numerous classes and courses that teach and help you to meditate, which helps you to clear your mind and cope more calmly with stressful situations.
14. Recharge energy
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In today’s competitive world, it is necessary to have your batteries charged to face the day to day. Successful people are able to do a lot of things, and it’s because of that energy.
14 Recharge energy
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7 keys to successful entrepreneurship
The success of entrepreneurship is usually followed by a series of actions that you must follow in all your business proposals, and these are transversal to any type of entrepreneurship. To help you turn your idea into a successful project, here are 7 practical tips that are easy to incorporate and that will help you on your way as an entrepreneur:
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While there is no magic formula that will make any idea successful, these tips can help you steer your course, and not get lost on the long road to entrepreneurship. Do what you like, enjoy every moment of this experience, because everything will help you grow as a professional, entrepreneur and as a person.
5 types of entrepreneurship
All entrepreneurs have something in common: The desire to create. However, what really motivates them to carry out their projects? It is important to know what motivates the energy to undertake an entrepreneurial project, as this allows to anticipate possible problems that may arise. The motivations of an entrepreneur are different and therefore we can differentiate 5 types of entrepreneur:
Index of contents
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1. Customer-centric_entrepreneur_type:
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The entrepreneur wants to bring any type of product to a specific type of customer, customer segment, group of people or type of business.
The entrepreneur wants to bring any type of product to a specific type of customer, customer segment, group of people or type of business.
This type of entrepreneur and the business to be undertaken, focuses in this case on generating value and solving problems to a specific type of customer, regardless of what the solution or technology that brings value. The way these companies grow will start by solving a specific problem and will find more needs during the relationship with the customer, needs for which they will create more solutions and consequently more business volume.
An example of this type of company can be wedding planning portals. Their goal is to help couples to organize weddings in a simple way, from there they create other services such as sale of dresses, personalized advice, bride and groom community, wedding ideas, etc. The customer-motivated entrepreneur builds the business by strongly understanding the customer or segment, then looks for which problems hurt the most and devises a solution with them that relies on technology that is well suited to their needs.
In these types of entrepreneurs, it is important that the customer segment you decide to serve is large enough, or wealthy enough, to derive a business from it.
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2. The problem-centered entrepreneur
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When an entrepreneur decides to start a company because he has experienced a problem firsthand that he decides to solve his source of motivation is the problem.
When an entrepreneur decides to start a company because he has experienced a problem firsthand that he decides to solve his source of motivation is the problem.
They may have observed the problem from third parties or from complaints in their environment. This can be a good starting point although you have to be careful about several things, for example that the problem is shared by a sufficient number of people and that the solution is not conditioned by your needs, i.e. that you propose a solution that is equally sufficient and effective for all the people who experience the problem.
An example of this type of entrepreneur is that of an entrepreneur from Seville who suffered from speed bumps on the road on his way home and devised an adaptive speed bump system using liquids with non-Newtonian properties (Liquids that harden depending on the speed of the bump – Cornstarch with water for example)
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In this case the entrepreneur starts with the problem, defines the customer segment that suffers from the problem in a stronger way to finally define the solution and the technology to be used.
3.The product entrepreneur:
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In this type of entrepreneurship, the promoter, has a product in mind, whatever it is , sees it. It is the most common type of entrepreneur and also one of the most risky. The question to be asked by the entrepreneur who has a product in mind is how important is the problem it solves and whether the solution given by the product is sufficient.
And it is possible that the entrepreneur may have a product in mind, but he or she may not be able to solve the problem.
Also, it is possible that the market he was thinking of does not even exist.
The product-oriented entrepreneur first defines the product and inherently the technology associated with it, then defines the problem it solves and finally the customer segment.
4. The technology-centric entrepreneur type
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When an entrepreneur is moved by a technology it means that he has invented a platform or an invention for which an application must be found. An example of platform can be a new material with certain properties for which there is no application yet, a platform for generating web pages like wordpress, facebook is also a platform, ebay, google market, twitter, Apple’s app store, istockphoto are more examples of platforms and technologies.
When this type of entrepreneur has created a platform or an invention for which an application must be found.
When this type of entrepreneur has created a technology he is looking for problems to solve, which leads him to define the customer segment. Typically, the business model is based on selling licenses to use the technology or selling access to the platform.
When this type of entrepreneur has created a technology, he is looking for problems to solve, which leads him to define the customer segment.
5. From sales
Finally, there is the sales-driven entrepreneur. This is an opportunistic entrepreneur, as he or she has spotted an opportunity, and is going to exploit it. The product, the technology or the customer segment are not as relevant to him as the fact of making sales. Normally this type of entrepreneur comes from the commercial world, closing deals and sales is what makes him/her generate the adrenaline that motivates him/her to continue. This entrepreneur generates sales channels in the form of on-line commerce or through direct sales of existing products and with known customers.
This classification is intended to serve as a guide to become aware and better know what type of project we are carrying out.
I found this classification in the book The Lean Entrepreneur and I thought it was important to share it to avoid making the mistake of jumping from one type of company to another in the same project, know the operation and process of each type of entrepreneur, helps us to focus and undertake the processes of entrepreneurship and innovation with greater focus.
7 types of entrepreneurship
For anyone with an interest in innovating and looking for new business models, knowing the characteristics of the types of ventures is an excellent way to help their creativity flow.
In the end, the particularities of the ventures have important repercussions in the marketing and sales strategies of each one, so it is worth having a clear concept of how to classify them.
What types of entrepreneurship are there?
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The types of entrepreneurship according to their purpose are:
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1. Small businesses
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In these, the owner runs the organization, perhaps with a couple of employees at his or her command.
These are the businesses that we can see on the streets or avenues of our cities and, which are barely profitable for their owners. They are considered successful if they manage to maintain the basic needs of the family.
2. Scalable businesses
Their purpose goes beyond just producing enough to financially cover their owner.
They are conceived with the idea of generating high levels of growth
thanks to innovation and strategies.
Technological businesses, related to the development of software and electronic devices is a good example of company focused on the concept of scalability.
3. Social organizations
In these, the main intention is not to generate money or take market share. It’s about generating an impact in the world.
Normally they are non-profit companies and focus on sectors such as education, human rights, human development, health or environment.
Now, we can also divide the types of ventures according to their level of innovation.
Are you ready?
Are you ready?
4. Novel ventures
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When a venture is based on developing and researching to create a product or service innovative, it can be categorized as a novel venture.
These are the ones that can generate the most impact in the face of a problem or market need.
One of its main characteristics is that when the innovative idea is generated, they require a lot of capital to develop the entire research process and then the implementation of the business model.
5. Opportunistic businesses
These serve a specific need at a specific time with a business proposal designed especially for that opportunity.
The special thing about this type of entrepreneurship is that it requires great vision on the part of the entrepreneur to detect, develop and execute a business model that satisfies that market gap.
6. Incubator ventures
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Unlike all of the above, these ideas remain for a long time in research and development, with the objective of satisfying a recurring need within a niche.
Large companies use idea incubators to generate sufficient data to ensure that such a business will deliver results.
They are also executed in a timely manner.
As well, they are run by organizations that have a slice of the market and are used to stay current with trends.
7. Mirror businesses
There is nothing innovative about them, they only focus on selling a product that already exists in the market.
Mirror business
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A very simple example, could be the franchises, in which the investor or entrepreneur does not create anything, just buys a license or «brand» with a business model that works to adapt it from head to toe in another location.
So, now you know the types of ventures that can be set up. It’s time to find out what kind of entrepreneur you are Don’t get sidetracked!
What types of entrepreneurs are there?
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Based on personality and interests the types of entrepreneurs can be the following:
1. Social entrepreneur
Not looking for money, nor fame.
They only focus on solving a problem in their society or community through an innovative system.
The or community by means of an innovative system.
The or community by means of an innovative system.
The social entrepreneur wants to execute his ideas so that people can have a better quality of life in any part of the world.
2. Specialist entrepreneur
This is a methodical and technical person. They focus on ideas for a specific sector and seek to generate impact at the corporate level with them.
They are mostly professionals.
They are mostly professionals who combine their knowledge with entrepreneurship to develop a project that generates money for them.
3. Multi-functional entrepreneur
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You surely know people who can do a thousand things at once. Well, the entrepreneurs multi-sector, are people who focus on several projects at the same time, without having much to do with each other.
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They are able to generate breakthroughs with two or more businesses simultaneously, without losing focus on any one.
4. Entrepreneurs by accident
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In history we have seen that many «mistakes» have caused great discoveries in those responsible for them. Entrepreneurs by accident are those who stumble upon a random idea and identify it as a real business possibility.
And they are the ones whoare the ones who come across a random idea and identify it as a real business possibility.
Like when Zuckenberg was helping some fellow students with their fraternity website and transformed it into what is Facebook.
5. Opportunistic entrepreneur
We already talked about this in the types of entrepreneurship.
We already talked about this in the types of entrepreneurship.
It is nothing more than the entrepreneur who manages to identify the opportunity and develop a solution to a specific problem.
6. Investor entrepreneur
This is the one who has the resources and looks for projects and ideas to put money on them and manage to develop them.
It is the one who has the resources and looks for projects and ideas to put money on them and manage to develop them.
It is not the one who runs the business, but rather acts as an equity partner.
7. Entrepreneur by necessity
These are the entrepreneurs who, after an unfavorable situation, such as unemployment, economic situation and others, decide that starting a business is the way to solve it.
Employers by necessity
These are the most common ones.
They are the most common. Everywhere we can find people who were not satisfied with receiving a salary or could not access to better salaries and decided to satisfy their needs with a business.
8. Innovative or visionary entrepreneur
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This is the one who looks for new ways to solve a problem that are more accessible and economical for a sector of the population.
They are the one who looks for new ways to solve a problem that are more accessible and economical for a sector of the population.
Thinks of long-range projects and develops plans to make them profitable for decades.
At the end of the day, every entrepreneur must adapt to the trends.
The trend of this moment are the digital platforms and so you do not stay behind, we invite you to download our Digital Entrepreneur Guide so you can learn how to invest in digital products Do not wait any longer!
5 keys to entrepreneurship
You are blinded by the illusion, the conviction that a great idea can change the world… and also your life! But things are not so easy: legal loopholes, poor choice of partners and team… In the global world in which we live there are many ideas that are developed in parallel, but only the best ones succeed. For this reason, we suggest five keys that you should take into account before starting a business.
1- Choose your partners and/or team well
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It is very likely that you will end up spending more time with your partners than with your family, so from the very beginning you must be sure that you are choosing the best travel companions. It’s better to be red once than yellow a hundred times, so think carefully about who you start this adventure with. And, of course, never let business take away great friendships
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2- Share your idea with others
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You’re convinced you have a good idea – that’s great! It’s one of those ideas that, when you tell it, generates «why didn’t I think of it?» reactions
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But reality can always be improved. For this it is essential that you tell your idea and test it, that you listen and accept suggestions, learn from close experiences and be willing to adapt and improve it continuously. Work in progress. You have nothing to lose and much to gain.
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3- Involve your environment in your project
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Putting your idea into action will require more hours than the day has (dude, Zamora wasn’t won in an hour). Knowing how to make your professional life compatible with your personal life will be the key to your success, since you will need the support of those closest to you to achieve the personal enrichment that completes your entrepreneurial adventure. You will have to seek happiness in all areas and not leave aside your personal aspirations.
4 – Plan your resources in the short and medium term
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Putting all your resources into an idea is a gesture that will endorse you in front of potential investors. But do not lose the north, you also have to eat, so it will come in handy to have some savings that will allow you to get by until you get benefits.
You are blinded by the illusion, the conviction that a great idea can change the world… and also your life! But things are not so easy: legal loopholes, poor choice of partners and team… In the global world in which we live there are many ideas that are developed in parallel, but only the best ones succeed. For this reason, we suggest five keys that you should take into account before starting a business.
1- Choose your partners and/or team well
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It is very likely that you will end up spending more time with your partners than with your family, so from the very beginning you must be sure that you are choosing the best travel companions. It’s better to be red once than yellow a hundred times, so think carefully about who you start this adventure with. And, of course, never let business take away great friendships
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2- Share your idea with others
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You’re convinced you have a good idea – that’s great! It’s one of those ideas that, when you tell it, generates «why didn’t I think of it?» reactions
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But reality can always be improved. For this it is essential that you tell your idea and test it, that you listen and accept suggestions, learn from close experiences and be willing to adapt and improve it continuously. Work in progress. You have nothing to lose and much to gain.
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3- Involve your environment in your project
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Putting your idea into action will require more hours than the day has (dude, Zamora wasn’t won in an hour). Knowing how to make your professional life compatible with your personal life will be the key to your success, since you will need the support of those closest to you to achieve the personal enrichment that completes your entrepreneurial adventure. You will have to seek happiness in all areas and not leave aside your personal aspirations.
4 – Plan your resources in the short and medium term
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Putting all your resources into an idea is a gesture that will endorse you in front of potential investors. But do not lose the north, you also have to eat, so it will come in handy to have some savings that will allow you to get by until you get benefits.
10 reasons for entrepreneurship
Top 10 Reasons for entrepreneurship
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In addition to these external causes to a worker, there are others that have to do more with internal issues. Here are 10 reasons why entrepreneurship is worthwhile on a personal level.
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Not having bosses
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It’s a classic, but it’s true. Entrepreneurship means being your own boss, if we don’t count clients, of course. This gives a lot of freedom and a sense of being able to do things your own way and eliminates in one fell swoop the possibility of having a picky boss who can create some stress for you while you work.
All this is a great way to get the job done.
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Bringing one’s own idea forward
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The second of these has to do with working in what you love or are passionate about, which is often difficult when looking for paid work, especially these days. Entrepreneurship means doing it in the activity you want. It is rare to see an entrepreneur choose a business niche that has nothing to do with his or her professional and personal aspirations.
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Organize your schedule
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Although as an entrepreneur, especially at the beginning of the activity, you work long hours, over time, if you learn how to improve your productivity, you can reduce those schedules or even adapt them to be able to carry out other activities, such as travel, family reconciliation, etc.
Personal_realization. Putting value on the knowledge one possesses
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Despite the fact that failure is always present when entrepreneurship, the truth is that entrepreneurship as a freelancer or company is much more exciting than working for others and, if successful, personal fulfillment is full especially because, over time, one can put into practice their knowledge. An example is the creation of blogs where you create content related to that knowledge. In addition, with the help of marketing, you can get economic performance with various advertising strategies.
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Freer freedom to travel and reside in different places
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If you undertake an activity that you can do by telecommuting, this will allow you to travel and even live in different countries without your activity suffering because you can file your taxes online and manage other accounting issues with your advisor digitally.
An example of such an entrepreneur is the «digital nomad», who travels the world while working.
Continuous Learning
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The dynamism of any industry and the competitiveness with other companies make it necessary to constantly update oneself. This, instead of being an inconvenience, becomes a very healthy way to face the day to day.
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Job security and higher wages
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It may seem like a contradiction, and it is certain that a position as a civil servant is the most secure job. However, within the private sector, working as an employee for a company is not much more secure than being self-employed, and salaries, especially in this day and age, can be very low.
Contributing to society with employment
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There are several ways to help society: as a volunteer, in public functions and also by creating jobs. To achieve this, the only way is to start a company and hire people.
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Design your own work environment
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How big do you want your office to be? How do you want to decorate your restaurant? Entrepreneurship allows you to create your own workspace, whether in your home or in an office or retail space. You have all the freedom to do so.
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Surround yourself with people like you
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We are «social animals». We need to communicate and be with like-minded people. When you are an entrepreneur, it is inevitable to get in contact with other entrepreneurs, which enriches and makes you feel part of a larger community with the same values and goals, which has a positive impact on your own personal development.
When you are an entrepreneur, it is inevitable to get in contact with other entrepreneurs, which enriches and makes you feel part of a larger community with the same values and goals, which has a positive impact on your own personal development.
These are just 10 reasons for entrepreneurship, but there are many more to make setting up your own business worthwhile.
Don’t miss all the content to be a successful entrepreneur
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18 valuable reasons to become an entrepreneur
If you’re an entrepreneur, then you’ve heard a million reasons why not to start your business: it’s too risky, you could get into debt, you won’t sleep, you’ll run out of social life, and so on. But despite all these uncertainties, people are still attracted to the world of entrepreneurship.
But the most important thing is that people are still attracted to the entrepreneurial world.
Below we share some of the reasons why to undertake with your startup:
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1. Free time. At first you’ll work harder than ever for less money. But if you do it right you’ll learn to master your schedule and soon you’ll be able to enjoy the freedom of being an entrepreneur.
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2. A story to tell. When I tell someone I run my business, they always want to know what I do and how I do it. I get to tell the story and the best part is that I get to decide the chapters.
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3. Pride.
When you build something successful, you have a great feeling. You had a vision, you were able to execute it, and you get the benefits of saying «I did it.»
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4. Your posterity. If you own a business you can pass it on to the next generation.
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5. Job security. Have you ever been laid off? If so you understand. Being an entrepreneur, your security lies in the fact that you are your boss.
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6. Networking. We entrepreneurs are creatures of community. We love to get to know each other, share stories and learn from each other’s experiences.
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7. Do good.
While this is not unique to entrepreneurs, it is a benefit. You control where your company’s money goes, and you can decide whether to donate to a foundation.
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8. Novelty. As human beings we love novel experiences, but doing so is not easy if you are always in a cubicle. In entrepreneurship you will always face a new challenge.
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9. Mentoring. Having mentors and being able to become one has been one of the best experiences of my life. Learning from the masters and helping the less experienced gives you a great sense of satisfaction.
Mentoring.
10. Become an expert. This goes hand in hand with mentoring. No matter what you do as an entrepreneur, you will become good at it and this will serve you well in sharing your message.
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11. Skills. I always get asked how I learned SEO, social media, and so on. I tell them that, as an entrepreneur, I was forced to learn them in order to survive.
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12. Determination.
Everything I have done as an entrepreneur has affected my personal life. Being an entrepreneur has forced me to be more dedicated and determined.
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13. Recognition. Although this should not be the only reason for entrepreneurship, the truth is that it is a very satisfying feeling to receive recognition from the community.
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14. Financial independence. Let’s face it: this is probably the number one reason to start a business.
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- Related: How to start a business with less than two thousand pesos
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15. Reinvention.
I have started and sold several companies. And every time I sell one it is an opportunity to reinvent myself. As an entrepreneur, I can be anything I want to be.
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16. Change the world. Check out Elon Musk, Bill Gates, Steve Jobs, Sergey Brin and several entrepreneurs who have changed the world in a small or big way.
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17. Create jobs.
There is nothing more satisfying than knowing that you are responsible for the success of your employees. Your ideas offer them an opportunity to learn, provide for their families and achieve their dreams.
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18. Your brand. Being known for something is very enjoyable and it’s also amazing to build a successful brand and earn that recognition.
At canal empresa we are concerned about the success of our employees.
At canal empresa we are concerned about helping you to start your own business, do not hesitate to contact us if you have any questions.
If you want to know more about entrepreneurship: You have to read this
10 STEPS TO ENTREPRENEURSHIP
A study by the Instituto del Emprendimiento Eugenio Garza Lagüera states that the lack of objectives is the first reason for the failure of «startups».
While it is true that all roads lead to Rome,you have to know very well which path to follow in entrepreneurship to be successful, because in many cases, due to small mistakes (which seem insignificant) the «startups» thunder at the first attempt.
Many believe that entrepreneurship is easy and underestimate the activity, but we must take into account that although «Entrepreneurship is for everyone, not everyone is for entrepreneurship» What does it depend on? There are political, social, economic and, of course, personal factors. Here I share with you the ten steps to start that business that has been on your mind for so long, so you can start with the right foot.
Principal steps for entrepreneurship
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1. Define the reasons. If your motivation is to make money, better look for a traditional job; really identify what moves you to entrepreneurship
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2. Evaluate yourself. Take into account if you have what it takes or are willing to learn it, if not, go your way elsewhere
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3. Select an idea. Whatever your mind can believe, it can do; no matter how crazy it may seem, it’s a matter of focus and perseverance
4. Define a business model. What will your product or service be, what is your target market, and what makes you different from others?
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5. Develop a business plan. In a document describe your company, market strategies, objectives, investment, profitability, etc.
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6. Form your work team. Great entrepreneurs surround themselves with people wiser than them, select people with your same passion
7. Look for financing. If possible get financial support from some person or institutions (such as INADEM), compare options
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8. Get to work. There will never be a perfect project until it is experienced in practice, take the plunge and learn from trial and error
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9. Disseminate and promote. Let everyone know what you offer, take advantage of technology and do not forget the word of mouth recommendation, or your website
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10. Learn and specialize. Know your customers, suppliers; real costs, execution times, etcetera, and polish your business more and more
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Lastly, I leave you with «the pylon»: Think big. When you start to see results don’t stagnate on them, look for ways to move forward and achieve new goals.
Examples of entrepreneurs who have known how to be entrepreneurial in times of adversity