Inversión en vivienda. Un clásico que nunca falla. España es el país de la vivienda. Ya estamos viendo cómo el mercado se ha secado tras la pandemia, porque la recuperación ha hecho que la gente compre casas como si no hubiera un mañana, y hay escasez en las grandes ciudades.
Desde pequeños nos han dicho en casa y en el colegio que hay que estudiar, trabajar, etc. para comprar una buena casa y no «tirar el dinero» en un alquiler. La propiedad de la vivienda es una «garantía». Pero… ¿una garantía de qué?
Una inversión en una vivienda es supuestamente “segura” en el sentido de que siempre se obtendrá un rendimiento, y un beneficio, cuando se venda. Pero, ¿es esto cierto y se cumplirá esta profecía, que nadie sabe quién la inventó, pero que se practica como una religión en este país?
Porque si nos fijamos en los datos concretos, vemos que últimamente no se ha cumplido… En concreto, desde la crisis de 2008.
La inversión en vivienda ya no es rentable
Los datos no mienten. En los últimos 13 años, quienes compraron una casa y la vendieron no han recuperado su inversión inicial. Porque los precios no han dejado de bajar. Primero de forma brusca cuando llegó la crisis, y luego de forma más moderada. Y en toda España.
Según el último informe de Idealista, en estos 13 años se ha producido una caída global de precios del 11,7%, pasando de 2.053 euros por metro cuadrado en junio de 2007 a 1.813 euros en septiembre de este año.
Esto ha ocurrido en todas las provincias sin excepción, aunque en algunas el descenso ha sido más acusado que en otras. Algunos de ellos se han mantenido en el mismo nivel, como Guipúzcoa, donde el precio del metro cuadrado se ha mantenido en 4.978 euros desde 2007, o Málaga con 2.433 euros.
En otros países, sin embargo, se ha producido un fuerte descenso. Por ejemplo, en Castellón (-42%), Ciudad Real (-41%), Toledo (-40%) o Ávila (-37%), ciudades del interior de España que también se han visto sacudidas por la despoblación y en las que hoy nadie quiere mudarse.
¿Qué significa esto? Que la inversión en vivienda hace tiempo que no es rentable en España, más en unos sitios que en otros, sí, pero en general será difícil estos días recuperar la inversión inicial, y mucho menos superarla. Aunque haya una gran demanda de ellos.
De hecho, tenemos que darnos cuenta de que hace tiempo que vivimos en una realidad paralela con unos precios sin precedentes en un país en el que la vivienda no puede costar tanto con los salarios existentes. Por tanto, el mercado seguirá regulándose a sí mismo, y a la baja. Y aunque la demanda aumente, el precio no puede subir así, y menos en medio de una recuperación.
Por eso no hay que hacer demasiado caso a los gurús de la inversión en vivienda, salir de la zona de confort del ladrillo y buscar la rentabilidad en otras opciones que no son tan típicas y pueden funcionar mucho mejor.
Una disciplina de inversión que tiene en cuenta criterios medioambientales, sociales y de gobierno corporativo para lograr una rentabilidad financiera competitiva a largo plazo y un impacto social positivo. También se denomina «inversión responsable».
La inversión sostenible es un término amplio. Hay muchos razonamientos, enfoques y definiciones. Se basan en diferentes conceptos, que van desde los principios éticos hasta la simple búsqueda de mejores resultados de inversión. Existen diferentes enfoques de la inversión sostenible, como la propiedad activa (compromiso y derechos de voto), la integración de factores ASG, los enfoques de los mejores en su clase, la inversión temática, la inversión de impacto y la exclusión.
También se denomina «inversión responsable».
La inversión sostenible no difiere de la inversión tradicional en “valor” porque ambas se centran en la rentabilidad a largo plazo, según un gestor de activos.
La inversión en «valor» es una estrategia que consiste en seleccionar empresas de calidad que parecen cotizar por debajo de su valor intrínseco y que tienen el potencial de obtener buenos resultados a largo plazo.
La incorporación de factores ASG puede ayudar a los inversores a encontrar esas empresas, dijo Yimei Li, director gerente de China Asset Management, o ChinaAMC.
Los criterios medioambientales, sociales y de gobernanza se utilizan para medir el rendimiento de una empresa en diversos ámbitos, desde las emisiones de carbono hasta la contribución a la sociedad y la diversidad de los empleados.
«Creo que la inversión consiste en encontrar el mejor valor a largo plazo. Y para los inversores fundamentales, no hay nada más importante que el crecimiento sostenible», dijo Li a la cadena de televisión CNBC el jueves en el Foro Virtual del Futuro Sostenible.
El año pasado, ChinaAMC, en asociación con el gestor de activos holandés NN Investment Partners, lanzó un fondo global centrado en la ESG y dirigido a la renta variable china. Afirmó que el fondo tuvo un buen rendimiento y que a largo plazo las inversiones sostenibles no ofrecerían una rentabilidad «pobre».
Sin embargo, las normas ESG deben adaptarse a las condiciones locales, añadió Li.
Explicó que, a nivel mundial, las normas de gobierno corporativo suelen hacer hincapié en la presencia de mujeres en los consejos de administración de las empresas, pero en China «no es tan difícil de conseguir».
Li dijo que su empresa tiene sus propias calificaciones ESG «localizadas» para complementar las normas internacionales.
Ningún filtro simplista
La inversión sostenible se ha hecho cada vez más popular en los últimos años, pero ha habido críticas a esta estrategia de inversión.
Una de las voces críticas ha sido la de Tariq Fancy, primer director global de inversiones sostenibles de BlackRock en 2018 y 2019, quien ha asegurado que este tipo de inversiones pueden ser un «placebo peligroso que perjudica el interés público».
Loh Boon Chye, director general de la Bolsa de Singapur, también reconoció las falacias asociadas a la inversión sostenible.
Advirtió a los inversores de que no deben utilizar los criterios ESG como un «filtro simplista» o un «atajo» a la hora de seleccionar fondos y empresas. En cambio, los inversores deberían evaluar si una empresa está integrando la sostenibilidad en su modelo y prácticas empresariales, dijo.
«Uno de los problemas es que ESG o sostenibilidad o ‘verde’ se utiliza a menudo como un término paraguas para diferentes estrategias, sectores e inversiones», dijo Loh, que también intervino en el foro virtual Sustainable Future Forum.
Las empresas que comprendan los riesgos asociados a la ASG y encuentren la forma de abordarlos podrán aumentar su rentabilidad financiera a largo plazo, dijo el director general.
Como siempre, aquí tenéis nuestra recomendación personal por si quieres profundizar en la inversión sostenible. Presiona la imagen y descubre las inversiones extranjeras sostenibles de la mano de Rafael Velázquez Pérez
Las franquicias gasolineras low cost y estaciones de servicio surgieron con la liberalización de parte del sector. Se han convertido en una oportunidad de negocio muy interesante, sobre todo con el desarrollo de estaciones de bajo coste.
Para estas gasolineras, el sistema de franquicia tiene como objetivo reducir los costes fijos. Esto ha hecho que se extiendan los sistemas de autoservicio para repostar, que en muchos casos no cuentan con personal. Se han añadido tiendas de productos mixtos y lavaderos de coches, lo que ha hecho que la inversión sea aún más rentable.
Pero lo más importante es que cuentan con la gestión de grandes gasolineras y estaciones de servicio como Repsol y Cepsa.
El principal objetivo de estas marcas es garantizar precios realmente bajos en comparación con las gasolineras tradicionales. Además, garantizan unos márgenes muy atractivos a sus franquiciados.
El año 2021 es, sin duda, un gran año para las gasolineras Repsol, que han decidido apostar definitivamente por el modelo de negocio de la franquicia y actualmente cuentan con un número de gasolineras y estaciones de servicio bajo el sistema de franquicia.
¿Qué son las franquicias de bajo coste?
Las gasolineras de bajo coste o «marca blanca» son un modelo de negocio que crece a pasos agigantados. Sus precios, que son casi un 20% más bajos que los de las gasolineras tradicionales, y el autoservicio son las ventajas más efectivas de estas estaciones. La Ley de Hidrocarburos de 2013 en España liberó al sector del monopolio de las grandes petroleras. Por ello, las franquicias de gasolineras de bajo coste han surgido como una nueva forma de hacer negocio.
Pero, ¿son fiables estas gasolineras, el combustible es de buena calidad y cómo puede iniciar su negocio? En este artículo te lo contamos todo. Siga leyendo para conocer las mejores gasolineras de bajo coste en las que puede invertir.
Ventajas de las Franquicias Low Cost
Invertir en una franquicia de bajo coste puede ofrecer numerosas ventajas a los emprendedores y empresarios. A continuación, se destacan algunas de las principales ventajas de optar por este tipo de franquicias:
Menor inversión inicial: Una de las ventajas más evidentes es que las franquicias de bajo coste requieren una inversión inicial más baja en comparación con las franquicias tradicionales. Esto significa que los emprendedores pueden ingresar al mundo de los negocios con una inversión más accesible, lo cual reduce el riesgo financiero asociado.
Modelo de negocio probado: Las franquicias de bajo coste suelen basarse en un modelo de negocio ya establecido y probado. Esto significa que el franquiciador ha demostrado la viabilidad y rentabilidad del concepto en diferentes ubicaciones o mercados. Al invertir en una franquicia de bajo coste, se tiene acceso a un negocio con una estructura establecida y estrategias de operación probadas, lo que puede aumentar las posibilidades de éxito.
Apoyo y asistencia: Los franquiciadores suelen proporcionar un sólido respaldo y asistencia a los franquiciados. Esto puede incluir capacitación inicial, apoyo continuo en la gestión del negocio, marketing y publicidad conjunta, desarrollo de productos y más. Al contar con el respaldo y la experiencia del franquiciador, los emprendedores pueden beneficiarse de la orientación y el conocimiento experto, lo que puede acelerar el crecimiento y minimizar los errores comunes en el inicio de un negocio.
Mayor reconocimiento de marca: Muchas franquicias de bajo coste suelen tener una marca reconocida en el mercado. Esto puede ser una ventaja significativa, ya que los clientes pueden tener mayor confianza y preferencia por una marca establecida en lugar de una empresa desconocida. La ventaja de contar con una marca reconocida puede ayudar a atraer y fidelizar clientes más rápidamente, lo que puede conducir a un crecimiento más rápido del negocio.
Red de colaboración y sinergias: Al formar parte de una franquicia, los emprendedores pueden beneficiarse de la red de colaboración entre franquiciados. Esta red ofrece la oportunidad de compartir conocimientos, mejores prácticas y experiencias con otros propietarios de franquicias. Además, se pueden establecer sinergias comerciales y estratégicas que pueden resultar en beneficios mutuos para todos los franquiciados.
Desventajas de las Franquicias Low Cost
Aunque invertir en una franquicia de bajo coste puede ofrecer ventajas, también existen desventajas que es importante tener en cuenta. A continuación, se mencionan algunas de las desventajas potenciales de optar por este tipo de franquicias:
Limitaciones en la elección del negocio: Las franquicias de bajo coste suelen tener un enfoque específico y limitado en cuanto a los productos o servicios que ofrecen. Esto significa que los franquiciados pueden tener menos flexibilidad para adaptar el negocio a sus propias preferencias o para explorar otras oportunidades comerciales. Si tienes una visión o idea particular para tu negocio, es posible que las franquicias de bajo coste no te brinden la libertad necesaria.
Competencia intensa: Dado que las franquicias de bajo coste suelen ser más accesibles en términos de inversión inicial, es probable que haya una mayor competencia en el mercado. Esto puede dificultar la diferenciación y destacarse entre otros negocios similares. Además, la competencia intensa puede afectar los márgenes de beneficio, ya que es posible que se requieran precios más bajos para atraer a los clientes en un mercado saturado.
Menor control empresarial: Al unirse a una franquicia, es probable que debas seguir las directrices y políticas establecidas por el franquiciador. Esto puede limitar tu capacidad para tomar decisiones independientes en cuanto a aspectos del negocio, como la selección de proveedores, la fijación de precios o la implementación de estrategias de marketing. Si valoras tener un control completo sobre tu negocio, una franquicia de bajo coste puede limitar tu autonomía empresarial.
Costos adicionales y regalías: Aunque se promocionen como franquicias de bajo coste, es importante tener en cuenta que aún pueden existir costos adicionales. Estos pueden incluir el pago de regalías continuas al franquiciador, tarifas de publicidad conjunta o la compra de suministros o productos específicos a proveedores designados. Estos costos adicionales pueden reducir los márgenes de beneficio y afectar la rentabilidad del negocio.
Dependencia del éxito del franquiciador: El éxito de una franquicia de bajo coste también está ligado al éxito y la gestión del franquiciador. Si el franquiciador enfrenta dificultades financieras, problemas de reputación o falta de apoyo y actualización de su modelo de negocio, esto puede afectar negativamente a todas las franquicias asociadas. Los franquiciados pueden estar sujetos a los cambios y decisiones del franquiciador, lo que puede influir en la dirección y estabilidad del negocio.
Gasolineras baratas: ¿peor calidad del combustible?
Estas gasolineras de bajo coste venden el combustible entre 5 y 10 céntimos por litro más barato que las gasolineras convencionales. En este sentido, la calidad del combustible es el punto que más preocupa a los usuarios cuando se habla de gasolineras baratas. Como ocurre con cualquier producto que se vende a un precio inferior al normal del mercado, los usuarios se preguntan si están sacrificando la calidad por la diferencia de unos pocos céntimos entre los precios.
En primer lugar, debes saber que la gasolina barata procede de la misma distribuidora, CLH (Compañía Logística de Hidrocarburos), que las grandes cadenas de combustible. Esta empresa no distingue entre gasolineras tradicionales y baratas. Suministra a todos ellos el mismo combustible directamente desde las refinerías.
Entonces, ¿por qué es más barato? Pues porque las estaciones de bajo coste equilibran el precio de la gasolina y los costes de inversión (modelo click and go), la ausencia de otros servicios (cafeterías, tiendas de conveniencia, etc.) y el modelo de autoservicio (sin personal). En otras palabras, ser una estación que reduce los costes de inversión y prescinde de los servicios habituales de las gasolineras tradicionales justifica la bajada de los precios del combustible.
¿Perjudica la gasolina barata a los vehículos de motor?
Como se ha mencionado anteriormente, el combustible básico es el mismo que se dispensa en todas las gasolineras, ya sea combustible barato o estándar. Sin embargo, la diferencia de coste radica en el uso de aditivos.
Las estaciones de servicio de las compañías petroleras añaden aditivos exclusivos de sus propios laboratorios. Esto significa mucho dinero para estas empresas.
Según las compañías petroleras, estos aditivos se encargan de limpiar el motor, reducir el consumo de combustible y mejorar el rendimiento del vehículo.
Franquicias de gasolina low cost: precios y cómo comprarlas
La base de la industria del automóvil es el “oro negro”. Por lo tanto, montar una gasolinera o estación de servicio es una excelente oportunidad para ganar dinero. Si está pensando en invertir en este sector, tiene dos opciones. La primera opción es empezar de cero y cubrir todos los gastos y problemas. La segunda opción es comprar una franquicia de gasolinera en la que todo está preestablecido y automatizado.
Las ventajas de comprar una franquicia son bastante claras: está invirtiendo en un negocio probado y de buena reputación, lo que aumenta sus posibilidades de éxito. Además, los franquiciadores ofrecen asesoramiento sobre la gestión de la franquicia y trabajan con usted para atraer más clientes a diario.
Aspectos a considerar al comprar una franquicia de gasolina de bajo coste:
Investigación exhaustiva: Antes de invertir en una franquicia de gasolina, es fundamental realizar una investigación exhaustiva sobre las diferentes opciones disponibles en el mercado. Evalúa las marcas reconocidas, los modelos de negocio, la reputación del franquiciador, el soporte proporcionado y otros factores clave para determinar cuál es la opción más adecuada para ti.
Estudio de mercado: Analiza la viabilidad de la franquicia en tu ubicación específica. Evalúa la demanda de gasolina, la competencia local y otros factores que puedan afectar el éxito del negocio. Comprender el mercado en el que planeas operar te ayudará a tomar una decisión informada.
Evaluación financiera: Determina tu capacidad financiera para adquirir y operar una franquicia de gasolina de bajo coste. Considera los costos iniciales de inversión, como la tarifa de franquicia y los costos de equipamiento. Además, ten en cuenta los costos operativos continuos, como el alquiler del local, los suministros y las regalías. Asegúrate de contar con los recursos financieros necesarios para iniciar y mantener el negocio a largo plazo.
Pasos para adquirir una franquicia de gasolina de bajo coste:
Contacto con el franquiciador: Una vez que hayas identificado una franquicia de gasolina de bajo coste de tu interés, comunícate con el franquiciador para obtener más información y expresar tu interés en adquirir una franquicia. Pide detalles sobre el proceso de solicitud y los requisitos específicos.
Solicitud y evaluación: Completa la solicitud proporcionada por el franquiciador. Puede incluir información sobre tu experiencia empresarial, tus antecedentes financieros y tus planes para el negocio. El franquiciador revisará tu solicitud y evaluará si cumples con los requisitos para convertirte en franquiciado.
Reunión y negociación: Si tu solicitud es aceptada, es probable que te programen una reunión con el franquiciador para discutir los detalles del acuerdo de franquicia. Durante esta etapa, se pueden discutir aspectos como el territorio exclusivo, el soporte proporcionado, las regalías y otros términos y condiciones relacionados con la franquicia.
Documentación y firma del contrato: Si ambas partes llegan a un acuerdo, se procederá a la redacción y firma del contrato de franquicia. Lee atentamente el contrato y asegúrate de comprender todos los términos y condiciones antes de firmar. Es posible que desees buscar el asesoramiento de un abogado.
Manual de operaciones: El franquiciador te proporcionará un manual de operaciones detallado que contiene las pautas y procedimientos para administrar la franquicia de gasolina. Estudia y familiarízate con el manual para comprender cómo operar eficientemente el negocio y cumplir con los estándares establecidos por el franquiciador.
Capacitación: Es posible que el franquiciador brinde capacitación inicial para asegurarse de que comprendas completamente todos los aspectos de la operación del negocio. Esto puede incluir capacitación sobre el manejo del equipo, la atención al cliente, la gestión de inventario y otros aspectos clave del negocio. Aprovecha al máximo esta capacitación para adquirir las habilidades necesarias para operar con éxito tu franquicia.
Establecimiento del local: Si la franquicia requiere un local físico, deberás buscar y asegurar un lugar adecuado para la operación de la gasolinera. Asegúrate de cumplir con los requisitos específicos del franquiciador en términos de ubicación, tamaño y diseño del local. También será necesario obtener los permisos y licencias requeridos por las autoridades locales y seguir las regulaciones aplicables.
Adquisición de suministros y equipo: Como franquiciado, deberás adquirir los suministros y el equipo necesarios para operar la gasolinera. El franquiciador puede tener acuerdos preferenciales con proveedores específicos, por lo que es posible que debas trabajar con proveedores designados por la franquicia para garantizar la calidad y consistencia de los productos y servicios ofrecidos.
Marketing y promoción: A medida que te prepares para abrir tu franquicia de gasolina, deberás desarrollar e implementar estrategias de marketing y promoción local para atraer a los clientes. Puedes aprovechar las herramientas y recursos de marketing proporcionados por el franquiciador, como materiales publicitarios y programas de marketing conjuntos. Asegúrate de seguir las directrices y estrategias de marketing establecidas por la franquicia.
Listado de las mejores franquicias para gasolineras Low Cost
Si no quieres arriesgar una gran inversión, puedes optar por una gasolinera de bajo coste. Aquí están los mejores del mercado.
PetroGold ofrece la oportunidad de incorporarse a una moderna franquicia centrada en el sector de los hidrocarburos y el lavado de coches.
A diferencia de otras marcas, tratan a cada cliente de forma individual y siempre se aseguran de que sus combustibles estén a la altura de los mejores del mercado.
Unos precios competitivos, la mejor calidad y un enfoque atento al cliente nos diferencian de la competencia y nos dan mayor confianza. PetroGold ha desarrollado tres líneas de negocio para ofrecer un servicio completo y maximizar la rentabilidad de su franquicia.
Con dos centros abiertos en la actualidad, PetroGold combina una calidad y una rentabilidad que no se encuentran en otras alternativas del sector.
Calidad al mejor precio
Enfoque individual
Asesoramiento sobre localización y estudios de viabilidad.
Asesoramiento en la gestión de las licencias de apertura
Estudio individual y detallado de la viabilidad económica de cada emplazamiento.
Opciones de financiación mediante acuerdos con entidades financieras.
Modelo de negocio de la franquicia AUTONET&OIL-ELEFANTE AZUL Propone un modelo de franquicia actualizado a los nuevos tiempos, centrado en el sector energético y en el negocio de lavado de coches a alta presión.
Su concepto de negocio no requiere un terreno muy grande, ya que es posible montar un establecimiento de 500-1000 metros cuadrados, pero sí un terreno con una buena ubicación. Deben ubicarse en lugares con aptitud industrial y/o comercial, lo más cerca posible de zonas urbanas residenciales con alto volumen de tráfico, sin excluir otras posibles ubicaciones.
Al unirse a la red AUTONET&OIL-ELEFANTE AZUL, se asegurará un socio fiable, permanente y profesional en todas las etapas de la vida de su centro.
Como franquiciado, recibirá asesoramiento y asistencia de varios departamentos:
DEPARTAMENTO DE EXPANSIÓN: le acompañará desde el principio hasta el final de su proyecto, evaluará el emplazamiento, la zona de influencia, elaborará planes de ejecución, etc.
DEPARTAMENTO DE MONTAJE: realizaremos el montaje de estructuras y equipos, la conversión de un centro existente en un centro Autonet&Oil o Blue Elephant y la puesta en marcha.
JEFE DE ZONA: Proporciona apoyo desde la apertura del centro y durante todo el contrato para ayudarle a aumentar las cifras de ventas y optimizar los costes de explotación.
FORMACIÓN: Le proporcionamos formación técnica inicial y formación comercial.
DEPARTAMENTO TÉCNICO: Interviene en cualquier problema técnico y se encarga del mantenimiento de la operación. La línea directa está disponible todos los días de la semana.
DEPARTAMENTO DE MARKETING: Garantiza el impacto de la marca en los consumidores, proporciona herramientas y apoyo para la comunicación local y asegura el cumplimiento del concepto y la imagen de la marca.
Queremos darte la oportunidad de unirte a una franquicia nacional bajo una misma imagen que sea capaz de alcanzar objetivos comunes, ofrezca un trato personal a sus franquiciados y garantice la calidad de su servicio.
Actividad
Unidad de suministros de carburante y centros de lavado de alta presión
Fundada en 1989, Cepsa es una red de estaciones de servicio que ofrece soluciones para todas las necesidades de los clientes y sus vehículos. La franquicia Cepsa cuenta actualmente con más de 1.700 puntos de venta en España, Portugal, Andorra y Gibraltar.
Cepsa ofrece una amplia gama de servicios en tres líneas:
Gasolineras: incluyen restaurantes y cafeterías, tiendas de conveniencia y tiendas Carrefour con cheque combustible, es decir, compras a precios de supermercado.
Tiendas: Consisten en una panadería con productos dulces o salados recién horneados, una cafetería de esquina y una gran variedad de bebidas.
Lavado de coches: Cepsa dispone de la mejor tecnología para un tratamiento de primera clase de sus vehículos. Pueden lavarse mediante un programa automático o manualmente con una programación temporizada que ofrece diversas opciones.
Actividad
Estaciones de servicio
Dirección
Pº Castellana, 259 A – Cepsa, Madrid, España, 28046
La franquicia Cozeta es una empresa especializada en el mundo de los hidrocarburos, estaciones de servicio y gasolineras. Fundada en 1996 por Luís Joaquín Cuenca de Vega, ingeniero industrial mecánico e informático, la franquicia opera a nivel nacional como empresa especializada en ingeniería y como empresa de instalaciones petrolíferas y eléctricas.
La franquicia Cozeta es una empresa que cuenta con un competente equipo de ingenieros e instaladores y está capacitada para abordar cualquier proyecto en el sector de los hidrocarburos y el petróleo.
La franquicia Cozeta colabora activamente con la Universidad Politécnica de Valencia y acoge a los estudiantes que optan al premio Bancaja.
Actividad
Gasolineras e hidrocarburos
Dirección
C/ Mas Camarena – la Esmeralda VI, 12 (Pol Ind Horta Vella), Bétera, Valencia, 46117
La franquicia de EASY FUEL, S.L., una gasolinera de bajo coste en la que todos los procesos están automatizados para ahorrar costes al cliente y que se reflejan en el precio del combustible. Es una oportunidad de negocio porque quién no querría repostar con gasolina más barata hoy en día.
Es un producto «llave en mano» porque nos encargamos de todo, desde la instalación, las obras y la puesta en marcha hasta la legalización del proyecto sin que nuestro franquiciado tenga que preocuparse de nada. Se trata de un negocio que supone una inversión en 2 años, con rentabilidad desde el primer día.
Somos la primera gasolinera pionera en España en disponer de módulos de pago independientes para cada surtidor, aceptando tarjetas, billetes y monedas al mismo tiempo.
Actividad
Estaciones de Servicio Low Cost
Persona de Contacto
Miguel Angel / Raul Barrera
Dirección
P.I. PISA C/. MANUFACTURA NUM.4, EDIFICIO LOGO 1, PLANTA 1, OFICINA 2, Mairena de Aljarafe, Sevilla, 41927
FAST FUEL es una FRANQUICIA de estaciones de servicio de bajo coste, caracterizada por la BAJA INVERSIÓN de sus franquiciados, lo que les permite ocupar una posición privilegiada dentro del sector al ofrecer el mejor precio y la máxima calidad de los carburantes, y por tanto una alta rentabilidad.
La inversión incluye:
2 dispensadores de dos vías (8 mangueras)
1 Lectores de tarjetas de débito/crédito
1 Aceptador de billetes con bandeja de seguridad
1 Toldo de diseño exclusivo
1 monolito con indicación de precios claramente visible
Depósito de combustible de 50.000 litros compartido con diésel/gasolina
Trabajos de construcción, diseño y legalización
Instalación de sistemas de aceite, eléctricos, de CCTV e informáticos
La franquicia de gasolineras La Gaviota es una cadena que nace para desarrollarse en el ámbito de la venta de combustible y la atención al cliente a través de las gasolineras La Gaviota.
La red de franquicias Petro Low Cost es la primera red de gasolineras de autoservicio que pretende reducir al mínimo el coste de creación de un negocio de franquicia de este tipo. Uno de los factores clave para elegir una de las gasolineras de Petro Low Cost es el hecho de que no se necesita personal, ya que todas las actividades asociadas al funcionamiento de una gasolinera son de autoservicio, incluido un dispensador automático desarrollado exclusivamente para Petro Low Cost. Así, el combustible es más barato que en otras estaciones de servicio, pero de la misma calidad.
Si has llegado hasta aquí es porque estás interesado en adquirir una franquicia de gasolinera low cost, la lista que hemos añadido es la de las empresas que dan las condiciones más económicas del mercado en España. Si decides embarcarte en esta aventura, no dudes en contactar a estas empresas para obtener más información. Nosotros por nuestra parte, te recomendamos esta lectura para que puedas profundizar más en el funcionamiento de las franquicias y como empezar a emprender con ellas.
Se acabó el tiempo. Y la multimillonaria inversión de Aena en la ampliación de El Prat ha quedado definitivamente aplazada por la falta de acuerdo político en la Generalitat. Este martes, el Consejo de Ministros aprobará el DORA, el plan de inversiones para 2022-2026, y los 1.700 millones de euros que se habían preparado para El Prat no estarán en el documento. En las últimas semanas ha habido intentos de acercamiento político y algunos sectores, especialmente la patronal Foment, dirigida por Josep Sánchez Llibra, han tratado de evitar la pérdida de este dinero, pero no ha habido margen de negociación.
Ya quedó claro en la reunión entre Pedro Sánchez y Pere Aragonès hace menos de dos semanas que no había consenso interno en la Generalitat. Principalmente porque ERC había rechazado la prórroga acordada en verano por el Gobierno y la vicepresidencia de la Generalitat en manos de Jordi Puigner de los Junts. Algunos grupos, como el PDeCAT, siguen presionando y ayer lunes se aprobó en el Congreso una proposición no de ley con los votos del PP y Cs en la que se pide que se siga negociando, pero el plan se cierra este martes por cinco años.
El documento, que incluye un plan de inversiones para todos los aeropuertos españoles para los próximos años, incluirá una partida para la ampliación del aeropuerto de Barajas, que presenta un contraste político aún mayor. En Madrid no hay tensión ambiental y casi no hay debate político, por lo que la distancia entre El Prat y Barajas seguirá aumentando.
Al igual que con la ampliación de El Prat, el plan incluirá una inversión inicial de 179 millones de euros en la ampliación de Barajas, que es sólo una pequeña parte del total previsto de 1 694 millones de euros. La gran inversión llegará en 2026, pero los planes ya empiezan a elaborarse.
El Prat tendrá que esperar al menos cinco años, aunque el Gobierno no tiene demasiadas esperanzas de que se llegue a un acuerdo político en algún momento en Cataluña. De hecho, los ingenieros de Aena insisten en que la ampliación no puede llevarse a cabo sin afectar en modo alguno a la zona protegida, tal y como reclaman ERC y Unidos Podemos. La inversión se suspenderá.
Sin embargo, esto no significa que no haya dinero en este plan para El Prat y otros aeropuertos catalanes. Sin embargo, el documento se limitará a las inversiones normales que ya están previstas para mejorar el aeropuerto, unos 250 millones de euros en cinco años.
Este dinero se dividirá esencialmente en tres acciones que se consideran esenciales. Por un lado, están las obras de repavimentación y mejora de la superficie de la pista, una intervención que regularmente es necesaria para mitigar el ruido y la conmoción que provoca el paso de los aviones. En julio de 2017, debido al mal estado de la pista marítima, el tren de aterrizaje de un avión de Vueling cayó en un socavón que apareció en la pista.
Además de la remodelación, el sistema de tratamiento de equipajes se adaptará a las nuevas normas exigidas por la Unión Europea. El tercer gran paquete se refiere a la mejora del funcionamiento de la Terminal T1. Se ampliarán los filtros de seguridad y los mostradores de facturación para agilizar la facturación de los pasajeros en tierra. Según Aena, el antiguo contrato DORA, aún vigente, incluía una inversión de 157 millones de euros para el Barcelona.
La aprobación del martes del proyecto DORA por parte del Consejo de Ministros cierra así el debate sobre la inversión más importante planteada hasta ahora por el Gobierno catalán de Pedro Sánchez. Sin embargo, el Gobierno está preparando muchas otras que quiere concluir en el marco de las negociaciones presupuestarias en curso.
Dan Breznitz is Professor and Head of the Department of Innovation Studies at the Munk School of Global Affairs and Public Policy, and holds a position in the Department of Political Science at the University of Toronto, where he is also Co-Director of the Innovation Policy Lab. He is a Fellow at the Canadian Institute for Advanced Research, where he co-founded and co-directs the Innovation, Equity and Future Prosperity Program. His award-winning books include The Innovation and the State, The Red Queen’s Escape and The Third Globalization.
His scholarly work has won several awards, including the Don K. Price Prize for best book on science and technology and the Susan Strange Book Prize for best book on international studies. His policy work has also been recognized with several awards, and in 2008 he was selected as a Sloan Foundation Industrial Studies Fellow. Previously, Dan founded and was CEO of a small software company.
Prior to his move to the University of Toronto, Breznitz was a professor at the Georgia Institute of Technology for eight years and co-founded and was CEO of a software company in Israel. He is the author of two award-winning books, Innovation, and the State: and The Flight of the Red Queen: Government, Innovation, Globalization, and Economic Growth in China. His forthcoming book, Innovation in Real Places: Strategies for Prosperity in an Unforgiving World, will be published in January 2021. Breznitz received his bachelor’s degree from the Hebrew University of Jerusalem and his Ph.D. from the Massachusetts Institute of Technology.
Although innovation is often associated with a brilliant “eureka moment,” Dan Breznitz sees it differently.
According to the academic and co-director of the Innovation Policy Lab at the University of Toronto, innovation, understood as the creation of a great technological invention, has little to do with the real innovative forces driving the global economy.
That’s why he says it’s not worth trying to copy the Silicon Valley model in other parts of the world.
Breznitz, a member of the Canadian Institute for Advanced Research, explains his concept of innovation and explains what regions and cities can do to support its development.
In his book “Innovation in Real Places, Strategies for Prosperity in a Fierce World,”. The researcher addresses the question of how to create an innovation strategy that benefits the most people and not just fill the bank accounts of billionaires and venture capitalists.
In your book, you argue that there is a kind of techno-fetishism that has turned the start-up into a symbol of innovation, a view you do not share. What exactly is innovation for you, and what is the biggest myth surrounding the term?
Lately, we have become obsessed with the idea of innovation, which is not only bad but also dangerous. One of the biggest myths is that innovation is an invention.
Innovation is not an invention. It does not even apply to prototyping. Innovation is the application of ideas at all levels of the production of goods and services.
It includes changes and improvements to the original idea, different ways of producing or selling a product or service. These processes are very important for economic growth and human welfare.
How does innovation work in practice?
I can give two examples. We have invented mRNA vaccines against metalloid-19, but their effect will be limited unless we are able to innovate the entire production network system.
If we succeed, we will not only have better vaccines, but also billions of dollars of production.
Then comes the challenge of innovating in the way we distribute them, and so the chain continues until we reach a point where we can respond to the needs of more people.
Another example is that without real innovation, smartphones would still be wooden boxes with wires attached to the wall.
Waves of innovation change things for the better, but this does not happen at the moment of invention, but through a process of constant updating of the original idea.
Also, from a philosophical point of view, having an idea, putting it into practice, and changing reality is what makes us human.
What are other myths about innovation?
In the long run, it is more important to see innovation as a continuous process of improving something, rather than as an invention in itself.
The first myth is the belief that innovation is something dazzling. In fact, innovation is not news.
The second is the belief that innovation in the first phase, i.e., when a start-up company creates a new product, will bring prosperity to the community in which the company is located and create new industries and new jobs.
This is not the case. As globalization has diluted innovation, what happens in Silicon Valley or similar centers is that once a product design is finished, it is sent elsewhere for production.
This means that all positive side effects are shifted elsewhere.
If a Silicon Valley were to be created in Bogotá, for example, the only jobs that would be created would be for top professionals in research and development, marketing, finance, and maybe a couple of jobs for two or three celebrity chefs and masseurs.
They will have fabulous salaries and many of them will be able to buy shares — which are lottery tickets — but most people in the area will not benefit much.
On the contrary, they will find that the things they want to buy and the houses in this sector are now so expensive that they are unaffordable.
That’s what happened in San Francisco. The problem is that we end up creating billionaires instead of creating wealth for all of society.
Silicon Valley’s 3 big challenges to become the world’s richest place after Qatar Why South Korea has dethroned Germany as the world’s most innovative country (and why it has ousted the United States from the top 10). Why the Silicon Valley model should not be copied because it does not seek to create new technologies that change the world.
Their goal is to bring financial benefits to Wall Street, either through the IPO of a newly founded company or simply because someone buys it.
And we come back to the same question: what happens to these benefits?
It has created a lot of money that remains in the hands of 5% of the population.
What other innovation-based growth models exist?
There are other models that involve the growth and prosperity of the local community.
I have seen ideas developed in Silicon Valley but applied in places like Taiwan, Israel, South Korea, the United States, and China.
Or ideas that are developed in Korea, such as touch screens or memory, and then manufactured in China.
Another example is innovation in Taipei in the field of semiconductors.
How did Taipei achieve this?
In Taipei, Taiwan, they have done brilliantly. They understood that the semiconductor industry was going to be very important.
They wanted to be innovative and quickly realized they had at least two options: either become Silicon Valley and compete with Japan and South Korea — and create giant companies like Samsung — or develop their own strengths.
They decided that their strength would be semiconductor manufacturing. And so they created a system that would allow them to do that.
They are two different paths: Silicon Valley and Taipei.
Another example of innovation is the luxury women’s footwear market that has developed in an area called Riviera del Brenta in Italy.
There, local entrepreneurs decided that their forte would not be to manufacture millions of Nike sneakers, but to make shoes for Prada or Gucci. They specialize in.
So if you have a design and you want to have those shoes made, this is where your design becomes a reality.
In this Italian region, they have succeeded in integrating into the global industry.
What are the best strategies for becoming an innovative city or region?
I would put it differently. If I were from Guadalajara or Bogota, instead of asking myself what is the best way to innovate, I would ask myself differently.
I would ask myself: what do we want our city to look like in 10 or 15 years? And I would look at which of the different phases of innovation our plans fall into.
First, we need to create a map of what it means to be innovative and successful. Determine where you want to go, what is best for your city or region.
The second task is to determine what your community’s strengths are and what are realistic opportunities for development.
Finally, and most importantly, ask why we do it.
With the pandemic, many things have changed. One of them is the traditional way global supply chains work, the way things are manufactured. Do you see opportunities for innovation in this context?
Of course. The world is changing, and that opens up many opportunities for countries that would otherwise find it more difficult to participate in the global production network.
The world’s largest companies have started to look for new innovative suppliers at all stages of production.
We are moving towards regional production networks, so places that quickly discover these opportunities and identify in which sectors and in which parts of the process they can participate will have great opportunities.
If you want to know more about Dan Breznitz and his work and research in the field of innovation, we leave you his 4 main books so you can go deeper into this topic.
Social media marketing is the use of social media platforms to connect with your audience and build your brand, increase sales and drive website traffic. This involves posting quality content on social media profiles, listening and engaging with followers, analyzing results and running social media ads.
The main social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat.
There are also a number of social media management tools that help businesses get the most out of the social media platforms mentioned above. For example, Buffer is a social media management tool platform that can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.
A quick overview of social media marketing
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Social media marketing started with publishing. Companies shared their content on social networks to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to disseminate content.
Social media marketing
is a very important part of social media.
Today, companies use social networks in many different ways. For example, a company that cares about what people are saying about its brand can monitor social media conversations and respond to relevant mentions (social media listening and engagement). A company that wants to know how it is performing on social networks will analyze its reach, engagement and sales on social networks with an analytics tool (social network analytics). Una empresa que quiera llegar a un conjunto específico de público a gran escala, publicará anuncios muy específicos en las redes sociales (publicidad en las redes sociales).
En su conjunto, suelen conocerse también como gestión de redes sociales.
Los cinco pilares fundamentales del marketing en la estrategia de redes sociales:
Planificación y publicación
Publicación en Buffer
Escucha y compromiso
Análisis e informes
Buffer Analyze
Publicidad
Strategy
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Before you jump into posting something on social media, let’s take a step back and look at the big picture. The first step is to think about your social media strategy.
What are your goals, and how can social media help you achieve your business objectives? Some businesses use social media to raise awareness of their brand, while others use it to increase website traffic and sales. Social media can also help you generate engagement around your brand, build a community and serve as a customer service channel.
Social media can also help you generate engagement around your brand, build a community and serve as a customer service channel.
Which social media platforms do you want to focus on? The main social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat. There are also smaller, emerging platforms, such as Tumblr, Tik Tok and Anchor, and social messaging platforms, such as Messenger, WhatsApp and WeChat. When starting out, it’s better to choose a few platforms that you think your target audience is on than to be on all of them.
What type of content do you want to share? What type of content will best appeal to your target audience? Is it images, videos or links? Is it educational or entertaining content? A good starting point is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy based on the performance of your social media posts.
To help you create a good social media strategy, here are our step-by-step guides to creating a social media strategy and marketing plan.
Planning and publishing
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Social media marketing for small businesses usually starts with having a consistent social media presence. Nearly three billion people (3,000,000,000,000!) use social networks. By being present on social media platforms, you give your brand the opportunity to be discovered by your future customers.
Posting on social media is as simple as sharing a blog post, image or video on a social media platform. It’s just like sharing on your personal Facebook profile. However, it is wise to plan your content in advance rather than creating and posting content spontaneously. Also, to make sure you’re maximizing your social media reach, you need to post great content that your audience likes, at the right time and frequency.
There are now a number of social media scheduling tools, such as Buffer Publish, that can help you automatically post your content at the time of your choice. This saves you time and allows you to reach your audience when they’re most likely to engage with your content.
Listen and engage
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Listen and engage
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As your business and social media following grows, conversations about your brand will also grow. People will comment on your social media posts, tag you in their social media posts, or message you directly.
It’s even possible for people to talk about your brand on social media without your knowledge. So you may want to monitor social media conversations about your brand. If it’s positive feedback, you have the opportunity to surprise and delight them. If not, you can offer support and correct a situation before it gets worse.
You can manually check all notifications on all social media platforms, but this is not efficient and you will not see posts that do not tag your company’s social media profile. Instead, you can use a social media listening and engagement tool that aggregates all social media mentions and posts, including posts that didn’t tag your company’s social media profile.
Analytics
Analytics
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Along the way, whether you’re posting content or engaging on social media, you’ll want to know how your social media marketing is performing. Are you reaching more people on social media than you did last month? How many positive mentions are you getting per month? How many people have used your brand’s hashtag in their social media posts
How many people have used your brand’s hashtag in their social media posts?
The social media platforms themselves provide a basic level of this information. For more detailed analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze.
The social media platforms themselves provide this basic level of information.
Advertising
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Advertising
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When you have more funds to grow your social media marketing, one area you may want to consider is social media advertising. Social media ads allow you to reach a wider audience than just the one that follows you.
When you have more funds to grow your social media marketing, one area to consider is social media advertising.
Social media advertising platforms are so powerful these days that you can specify exactly who to show your ads to. You can create target audiences based on their demographics, interests, behaviors, and much more.
If you are running many social media advertising campaigns at once, you may want to consider using a social media advertising tool to make mass changes, automate processes and optimize your ads.
If you are running many social media advertising campaigns at once, you may want to consider using a social media advertising tool to make mass changes, automate processes and optimize your ads.
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Social media marketing resources Social media platforms are constantly evolving. When Facebook started, people could only share text updates. Now, there are many content formats, including images, videos, live videos and stories.
So, social media marketing is also always changing. We want to help you keep up with the latest changes and strategies to succeed in social media. Here are a few resources to get you started.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO stands for Search Engine Optimization.
What is meant by SEO?
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To understand the true meaning of SEO, let’s break down that definition and take a look at its parts:
What is SEO?
Traffic Quality. You can attract all the visitors in the world, but if they come to your site because Google tells them you’re a resource for Apple computers when you’re actually a farmer selling apples, that’s not quality traffic. Instead, what you want is to attract visitors who are genuinely interested in the products you offer.
Quantity traffic. Once you have the right people clicking through from the search engine results pages (SERPs), more traffic is better.
Organic results. Ads are an important part of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Translation done with the free version of the translator
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How SEO works
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You can think of a search engine as a website you visit to type (or say) a question in a box and Google, Yahoo!, Bing or whatever other search engine you’re using magically responds with a long list of links to web pages that might answer your question.
You can think of a search engine as a website you visit to type (or say) a question in a box and Google, Yahoo!
That’s true. But have you ever stopped to think about what’s behind those magical lists of links?
But what’s behind those magical lists of links?
Here’s how it works: Google (or whatever search engine you use) has a crawler that goes out and collects information about all the content it can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is fed through an algorithm that tries to match all that data to your query.
Many factors are involved in a search engine algorithm, the importance of which has been ranked by a group of experts:
Level of the domain and keywords in it: 5.21%.
The level of the domain and keywords in it: 5.21%.
Use of keywords in the domain: 6.98%
Social metrics: 7.28%
Usability, usability and traffic: 8.06%
Brand image: 8.59%
Page level and keyword count: 9.8%
Page level and number of keywords: 9.8%
Keyword level and content: 14.94%
Link characteristics: 19.15%
Link characteristics: 19.15%
Domain authority and links it owns: 20.94%
That’s all the SE (search engine) part of SEO.
The O part of SEO – the optimization – is when the people who write all that content and put it on their sites, guess that content and those sites so that the search engines are able to understand what they’re seeing, and the users who come in through search like what they see.
Optimization can take many forms. It’s everything from making sure your title tags and meta descriptions are informative and the right length, to pointing internal links to pages you’re proud of.
Optimization can take many forms.
Learn SEO
This section of our site is here to help you learn all you want about SEO. If you are completely new to the subject, start at the beginning and read the Beginner’s Guide to SEO. If you need advice on a specific topic, drill down where it suits you.
Building an SEO-friendly website
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Once you’re ready to start walking the SEO walk, it’s time to apply those SEO techniques to a site, whether it’s new or an old one that’s improving.
These pages will help you get started with everything from selecting an SEO-friendly domain to best practices for internal linking.
Related content and branding
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A site isn’t really a site until it has content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand what your content is really about.
Web site topics
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You’ve already learned a lot about the topics on the site by digging into the content and related markup. Now it’s time to get technical with the information about robots.txt.
Topics related to links
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Dive deeper into everything you need to know about links, from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is really dead. If you’re more interested in the link building side (working to improve your site’s rankings by earning links), go straight to the Beginner’s Guide to Link Building.
Other optimization
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Congratulations! You’ve mastered the ins and outs of everyday SEO and now you’re ready for some advanced topics. Make sure all that traffic has the easiest conversion possible with conversion rate optimization (CRO), then move to the micro level with local SEO or take that site to the global level with international SEO.
The evolution of SEO
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Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So, if someone offers you SEO advice that doesn’t seem quite right, check out the specific topic page.
What is digital advertising and why is it so important?
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Changes in society have marked the last few years in the way we relate to each other. With technology becoming more and more present in our routine, we spend most of our time connected.
With technology becoming more and more present in our routine, we spend most of our time connected.
Companies have also needed to change their communication, and knowing what digital advertising is has become essential.
With technology becoming more and more present in our routine, we spend most of our time connected.
For a long time, communication between companies and consumers was done through physical actions, such as newspaper and magazine ads, but it evolved to channels such as radio and television, further extending the reach of brands.
They have been using digital advertising for a long time, and now it’s time to change the way they communicate with their customers.
Now it’s time for Digital Marketing, which has become the primary way to promote a company.
After all, how can we ignore the fact that data currently indicates a total of 4.54 billion active Internet users worldwide?
The number of active Internet users in the world alone is estimated at 4.54 billion.
On social networks alone there are 3.8 billion people connected. All this has been taken into account by companies and, therefore, digital advertising has become very important.
How about, then, delve a little deeper into this concept so important for the success of your company and know how to best invest the resources of your business?
What about, then, delve a little deeper into this concept so important for the success of your company and know how to best invest the resources of your business?
Let’s talk about:
What is digital advertising?
What is digital advertising?
What are the benefits and differences between traditional and digital advertising?
What are the benefits and differences between traditional and digital advertising?
How does a digital advertising strategy work?
How does it work?
What are the 4 best examples of digital advertising?
What are the 4 best examples of digital advertising?
Keep reading and check it out!
How does a digital advertising strategy work?
What is digital advertising
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Digital advertising refers to all types of communication carried out by a company to advertise and promote its brand, product or service using the different digital platforms and channels.
Digital advertising refers to all types of communication carried out by a company to advertise and promote its brand, product or service using the different digital platforms and channels.
Therefore, it consists of actions on web browsers, social media pages, blogs, apps, or any other form of contact through the Internet.
With digital transformation, more and more options are emerging for companies to communicate with the market and, of course, with their audience.
With digital transformation, more and more options are emerging for companies to communicate with the market and, of course, with their audience.
Thus, everything that is done using digital platforms and resources can be considered digital advertising. The main objective is to be present precisely where the audience is.
Digital advertising is a process of migration and adaptation of companies on the movement that society as a whole has undergone.
Digital advertising is a process of migration and adaptation of companies on the movement that society as a whole has undergone.
After all, if 4.18 billion people are using their smartphones to connect to the Internet, your company must also be present in this channel, reinforcing its relevance and brand awareness.
What are the benefits and differences between traditional and digital advertising?
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Now that you know what digital advertising is, it is essential to understand what its benefits are and, of course, how this concept differs from the traditional model.
What is the difference between digital and traditional advertising?
The most important thing is precision. With countless resources and tools, it’s much easier to understand, know and help those on the other side.
In other words, companies know much more about consumer behavior, what they are looking for and what can be offered to them, e.g., more appropriate and relevant content.
Also, you can specify exactly which audience you are going to impact. In traditional advertising, for example, companies buy a slot at a certain time on TV, and it is shown to those who watch it. But companies have no control over who sees that advertised information.
With social media advertising platforms, Digital Marketing actions can be more segmented, focusing on a specific audience, according to the company’s buyer persona.
With social media advertising platforms, Digital Marketing actions can be more segmented, focusing on a specific audience, according to the company’s buyer persona.
After all, why would a sporting goods e-commerce company spend its resources on advertising to people who don’t play sports?
When segmenting your campaigns, you’re targeting a specific buyer persona.
By segmenting their campaigns based on interests, for example, companies can target their efforts accurately, focusing on those users who can become customers of the brand.
Another advantage that differentiates digital advertising from the traditional model is the ability to track your actions in real time.
Another advantage that differentiates digital advertising from the traditional model is the ability to track your actions in real time.
While in physical media you have to wait a certain amount of time to know if the action has worked or not, and the evaluation indicators are not so precise, digital advertising facilitates this control.
Thus, companies can accurately track how their strategies are working.
How many visitors were directed to the website through an SEO (Search Engine Optimization) strategy in a given period? It didn’t go as planned?
It didn’t go as planned?
Then you can change it immediately to increase the accuracy and effectiveness of your marketing efforts.
The most significant benefit of digital advertising is better control over the performance of all your campaigns and communication strategies.
The most significant benefit of digital advertising is better control over the performance of all your campaigns and communication strategies.
How does a digital advertising strategy work?
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A digital advertising strategy must take into account what the company’s objectives are, the resources available to reach those objectives and, of course, define a buyer persona for your business.
With all these points evaluated, companies will choose, among a huge variety of options, which is the best cost-benefit ratio for their plans.
With all these points evaluated, companies will choose, among a huge variety of options, which is the best cost-benefit ratio for their plans.
Ideally, they should bet on more than one strategy, which means not allocating all resources to a single action. For example, focus on ads on social networks, paid search and even the use of influencers.
Evaluate the advantages and disadvantages of each idea, cross-reference them with your company’s main objectives and your buyer persona profile.
With this information defined, decision making becomes much more accurate for the business.
In summary, a digital advertising strategy is a set of actions on the different digital platforms according to the objectives and resources available to the company.
A digital advertising strategy is a set of actions on the different digital platforms according to the objectives and resources available to the company.
Also, it is essential to continuously monitor and evaluate each of the options, making sure that they are giving the expected result.
What are the 4 best examples of digital advertising?
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There’s nothing better than knowing examples of what can be used in digital advertising planning, right?
What are the best examples of digital advertising?
That’s why we’ve separated 4 application examples to inspire you to find the best idea for your business.
Check it out!
1. Search Engine Marketing (SEM)
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A hallmark of the digital transformation is undoubtedly the use of Google (and others such as Bing and Yahoo) as a source of Internet queries.
Search Engine Marketing (SEM)
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About 75,000 searches per second are performed on Google alone. Considering that it is the most used page for surveys – the preference of 92.07% of users – how to ignore it
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Within the possibilities of search engine advertising, Search Engine Marketing strategy stands out in two different techniques: SEO (Search Engine Optimization) and paid advertising.
The SEO represents a set of techniques and strategies to generate organic traffic.
From a work of link building, keyword definition, and high quality and relevant content for readers, the page can be highlighted and positioned among the top results of the search engine.
It is oriented to the long term. However, the costs are low and the performance is excellent.
It is oriented to the long term. However, the costs are low and the performance is excellent.
Paid advertising, on the other hand, consists of paid advertising in which the company only pays for users who have clicked on its ads, optimizing the use of its resources. This type of content appears on Google with an «Advertisement» favicon.
2. Display advertising
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More akin to the idea of traditional advertising, the use of display involves the creation of images and text to attract the user’s attention.
Display advertising
Display advertising is the use of images and text to attract the user’s attention.
The most common method is the use of banners and advertising space within websites specific to your audience.
The most common method is the use of banners and advertising space within websites specific to your audience.
For a sporting goods e-commerce site, for example, the pages of a sports news portal may be a good place for display ads.
For a sporting goods e-commerce site, for example, the pages of a sports news portal may be a good place for display ads.
In practice, it’s the same idea as an ad on a newspaper or magazine page. It may not be as efficient when we’re talking about impacting a highly segmented audience.
However, visual ads are excellent ways to grab the user’s attention and make sure they click on your message.
3. Ads on social networks
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Social networks are, without a doubt, one of the most effective channels to talk to your audience.
Social networks are, without a doubt, one of the most effective channels to talk to your audience.
The number of active users on Facebook is 2.5 million, while YouTube, WhatsApp and Instagram add another 4.5 million. On average, studies show that users spend nearly one hour a day on these channels.
For those who want to strengthen their brand awareness and their digital presence, it is essential to be present on these platforms and promote their products and services.
Organically or paid, it is possible to reach many people and, better, in a segmented way. With a relatively lower spend, social networks are also a great digital advertising channel.
4. Email marketing
Although email is an older channel of the Internet era, it is still in vogue. Usage of this channel is trending to grow by 2% to 3% per year through 2023, according to Statista.
The main reason? Audience preference.
A survey by Adestra shows that 73% of millennials prefer communication with companies to be done through this platform.The good news? A study by DMA Insight indicates that 99% of consumers look at their emails daily.
With so many people connected on this channel, you’ll be able to get closer to your consumer. In addition, the ROI of email marketing is really high.
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Theaverage ROI on an email ad is $40 for every dollar spent.
To conquer this return, you need to think about four aspects: getting qualified subscribers, engaging your audience, keeping your audience in your email base and finding some automation tools to help you in the process.
The first point, getting qualified subscribers, is something your business will do organically, by offering high quality content to the audience. The main rule here is: never buy someone else’s email list.
The main rule here is: never buy someone else’s email list.
Those people never let you talk to them, and besides, they’re probably not even interested in what you do. So you have to build your list from scratch, based on people who have an interest in what you offer.
Once you find those qualified subscribers, you have to nurture them with relevant content. But be careful: don’t send them too many emails. Segment your list based on their personal characteristics and interests. Then, make a calendar with all the messages you are going to send. Send announcements from time to time and never spam your list.
To make all this work easier and more precise, it has an automation tool. This way, you can schedule nurturing flows and newsletters, and they will be sent automatically at the date and time you plot.
You can also segment your list, to make sure that the audience is going through the funnel, receiving content at each funnel.
You can also segment your list, to make sure the audience is going through the funnel, receiving content at each stage of the buyer’s journey.
Knowing what digital advertising is all about is critical to making your brand relevant to your target audience. After all, there’s no point in offering the best prices or products if no one knows about your brand. The good news is that there are several options to promote your business in a precise way, depending on your audience and objectives.
Are you ready to start your digital advertising strategy? Before you set this project in motion, check out our content with 6 digital marketing examples and get inspired!
Email marketing consists of sending a commercial email message to your “email subscribers,” i.e., contacts who have signed up for your email list and have given their express permission to receive email communications from you.
Email marketing is used to inform, drive sales and create a community around your brand (e.g., with a newsletter).
Modern email marketing has moved away from one-size-fits-all mass mailings and focuses on consent, segmentation, and personalization.
Examples of different types of marketing emails
Emails can be promotional or informational and serve a specific purpose in the buyer’s journey. Email marketing campaigns are used to promote either a special offer, a new product launch, an e-book, or a webinar. A campaign can consist of 3 to 10 emails sent over several days or weeks.
Promotional emails have a clear call to action – or CTA for short. The CTA represents the specific action you want the reader to take, whether it’s visiting a web page or making a purchase.
This type of marketing email is sent as needed, according to the pace of your business.
Informative e-mails
Newsletters: A newsletter, as the name implies, shares news related to your business (new milestones reached, new product capabilities) or to highlight a product use case. Sent on a set schedule (weekly, bi-weekly, monthly), newsletters help maintain a constant connection with your subscribers.
But did you know that? Newsletters don’t have to be just “news.” As email guru Ann Handley says, focus on what the letter looks like. Imagine you’re writing an individual letter to your subscribers about something that interests them.
Put it this way, a newsletter is an opportunity to share ideas, thoughts, tips… whatever brings the most value to your audience.
Announcements: Email is the perfect medium to inform customers of company announcements, new launches, service changes, etc.
As a channel, email has the formality needed to convey important messages. This would explain why the email was the channel of choice for brands to send crisis communications during COVID-19.
Is email marketing still important in 2020?
Email is not a new technology. In fact, it was one of the first digital media to arrive, way back in 1971. But get this: email marketing, nearly 50 years old, is in use today more than ever.
The phrase «Email is dead» is repeated from time to time in the marketing echo chamber. But don’t believe it. Email is only growing. Just take a look at these statistics:
In 2019, there were 3. 900 million email users globally (source: Statista) 80% of Americans check their email at least once a day, and nearly a quarter of them check their personal email multiple times a day (Fluent Inbox Report, 2018) 80% of business professionals believe email marketing increases customer retention (Emarsys, 2018) Given the numbers, it’s no wonder email is hailed as the most effective channel in B2B marketing.
Not having an email marketing strategy means losing sales opportunities and the possibility of strengthening ties with customers.
The advantages of e-mail marketing
From order confirmations to newsletters, emails are an essential aspect of growing and managing your business.
Email marketing will help you meet 3 key objectives:
Conversions (sell your products and services) Are you going to launch a sale or a promotion? You can send an email marketing campaign to your subscribers to drive sales.
Other email marketing techniques known to increase conversion rates include
Email a discount or special offer (birthday/anniversary emails, welcome emails, re-engagement emails) Abandoned cart emails (triggered each time a visitor abandons a cart in your online store).
Brand awareness The best thing about email is that it allows you to reach someone directly. It’s the best face-to-face communication. Also, nowadays, people don’t let just anyone into their inbox. It’s a space reserved for favorite brands and publications.
Showing up in someone’s inbox will help your brand stay top of mind. A personalized marketing email is more impactful than a social media post, where you can’t be sure someone has seen your message.
One of the main advantages of email marketing is its scalability. This means that emails can be sent to numerous recipients for a relatively low cost (compared to other marketing channels).
Customer loyalty Email fosters customer loyalty at all stages of the buying process: lead nurturing, conversion, onboarding, and retention.
It is a powerful tool for building a community, as discussed at length in our guide to building relationships with email.
For most brands with an online image, content marketing is a basic part of the marketing strategy and daily work. Content marketing can add value to users and can serve brands to achieve various business objectives, so its role is very important.
As marketers, we must fully understand what is content marketing and what is not content marketing, can contribute to our brand and what best practices and mistakes to avoid. Let’s go!
What is content marketing? As defined by Joe Pulizzi, content marketing or content marketing is a technology based on the creation and distribution of relevant and valuable content to attract, engage and attract the attention of a clearly defined target audience with the purpose of encouraging them to become future customers.
Therefore, the strategy is based on providing value to users for free. It does not focus on immediate purchases, but tries to attract users and establish long-term partnerships. This is as an investment aimed at achieving better results for the brand in the future, rather than immediate satisfaction.
Content marketing and inbound marketing
A very common confusion that needs to be clarified is the difference between content marketing and inbound marketing. These two concepts are closely related and may even overlap, but in the end they are different things.
Content marketing is a technology that is based on providing customers with valuable content that will interest them, while inbound marketing is a holistic approach that is based on attracting customers to join the brand and building relationships with customers to convert them into customers. Customers and long-term loyalty.
The term inbound marketing is the opposite of «outbound» or traditional marketing, which is based on interrupting users to convey information to us (for example, consider a typical TV commercial). We should not mistakenly think that outbound equals analog and inbound equals digital, because in digital marketing there are many outbound technologies, such as advertising slogans or pre-roll ads (shown before the video that users want).
In the inbound approach, content marketing plays a key role, as content often acts as a «bait» to entice users to use the brand. But there are some essential differences:
Inbound marketing is responsible for the entire process, from initial user acquisition to customer and loyalty. Content marketing is a special technology that can attract customers in the initial stage and even play a role in loyalty, but in the end it is an aid to the process, not the method itself.
Content marketing can be done without inbound marketing, for example, by sending bulk newsletters. Although not common, inbound marketing can be performed without resorting to content marketing. Inbound marketing uses several technologies other than content to generate traffic, such as pay-per-click advertising or email marketing.
Working in content marketing requires more creative materials based on copywriting, photography and video editing, while marketers focusing on inbound need more technology and broader materials, because executing overall inbound strategies requires programming, analytics and marketing automation skills.
Equipo de marketing digital construyendo una página de aterrizaje o de inicio. Diminutas personas pintando unidades en la página web. Ilustración vectorial para los diseñadores de sitios web, gestores de contenidos, concepto de promoción de Internet
What do we mean when we say «content»? The origin of content marketing is mainly based on written work, such as through company magazines. But today, we no longer have the limitations of traditional marketing and can present content in multiple formats:
Blog . Written text still has a place in modern content marketing strategies, and many brands base their strategies on company blogs (a chronological collection of articles). For this type of content to work, we must keep in mind that we are writing for the Internet, and the text must be organized and easy to read.
Electronic book (ebook). Many companies use e-books as a way of linking content strategies and inbound marketing. Basically, this technology involves providing users with ebooks on topics of interest in exchange for keeping their personal data (including their emails) in the form of tables. This data is then used to maintain contact with the user and guide them to make a purchase.
Infographics. Infographics are very popular on the Internet because they allow you to provide large amounts of data in a format that is easy to understand and share.
Movies or videos. Video or video marketing is becoming the star content on the Internet, and in recent years they have experienced a great prosperity thanks to their live streaming function. For brands, they offer many possibilities to connect with the audience and convey information.
Not only that: you can also choose podcasts, interactive content and extended videos, etc. Let your creativity run wild!
Your logo here. Pleased smiling woman with Afro hair points and promots something upwards, says follow this direction, wears knitted sweater, isolated on pink background. Marketing and advertising
What is the content?
As we have already seen, content can play a key role in attracting users and incorporating them into our inbound strategy. The idea is that users find our content when they are looking to solve a need related to our brand.
However, while we know that this is a key feature, the real situation is much more complicated and interesting, i.e. content can serve multiple purposes and is interrelated to many aspects of online marketing:
Content marketing and SEO complement each other perfectly, because search engines like Google are very optimistic that websites contain high quality content and are updated frequently. Therefore, the content must be related to the brand’s keyword strategy so that users can find it quickly when performing related searches.
Content can help enhance the brand and brand reputation. Products launched by brands such as videos and articles should respond to their style and values, thus strengthening their image in the minds of consumers. In turn, if this content is useful and entertaining for users, it will help build a positive association with the brand.
Content marketing can help improve customer service. If we have ready-to-use resources related to the most common customer issues, such as a FAQ guide or a short video showing how to solve installation problems, we will make it easier for users to quickly resolve their issues. Therefore, customer support time will be reduced, or we can even make it possible for users to find answers on their own without having to turn to our team.
Content marketing strengthens public relations. Traditionally, public relations is based on sending content (such as press releases) to different media in the hope that they will publish it. Today, brands have their own channels to convey information.
Content is provided to the brand’s paid channels and social networks. Content marketing works in conjunction with other channels to convey useful and interesting information about the brand to users.
