What is sustainable investment? An investment discipline that takes into account environmental, social and corporate governance criteria to achieve long-term competitive financial returns and positive social impact. It is also referred to as "responsible investment". Sustainable investment is a broad…
Low-cost petrol station and service station franchises emerged with the liberalisation of part of the sector. They have become a very interesting business opportunity, especially with the development of low-cost stations. For these petrol stations, the franchising system aims to…
Time is up. And the multimillion investment of Aena in the expansion of El Prat has been definitively postponed due to the lack of political agreement in the Generalitat. This Tuesday, the Council of Ministers will approve the DORA, the…
Dan Breznitz is Professor and Head of the Department of Innovation Studies at the Munk School of Global Affairs and Public Policy, and holds a position in the Department of Political Science at the University of Toronto, where he is…
Social media marketing is the use of social media platforms to connect with your audience and build your brand, increase sales and drive website traffic.
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What is digital advertising and why is it so important? . Changes in society have marked the last few years in the way we relate to each other. With technology becoming more and more present in our routine, we spend…
What is email marketing? Email marketing consists of sending a commercial email message to your “email subscribers,” i.e., contacts who have signed up for your email list and have given their express permission to receive email communications from you. Email…
For most brands with an online image, content marketing is a basic part of the marketing strategy and daily work. Content marketing can add value to users and can serve brands to achieve various business objectives, so its role is…
Digital analytics is the process of analyzing digital data from various sources, such as websites or mobile applications, among others. It provides a clear view to the organization on how users or customers behave. Through digital analytics, companies gain insight…