Sant Josep hosts a conference offering tools for innovation in the company

This Tuesday, Sant Josep de sa Talaia Town Hall is hosting a training and innovation for entrepreneurs of the municipality, with the aim of «explaining the basic ideas and key strategies for participants to learn about new tools and concepts», that can help them in their business project and achieve better results, or for people who are thinking of developing a new economic project to learn about a series of strategies that can be very useful in the future», said the Deputy Mayor for Economic Activity, Pilar Ribas.

This training day was held in the morning and was attended by around 40 people. The programme consisted of providing participants with knowledge of current marketing trends, explaining the digital environment as a tool for promoting business and presenting various examples of success. Two experts associated with the University of Girona spoke on these topics: Oriol Cesena, an expert in local business and tourism development, and Anna Serrano, an expert in digital communication and new technologies.

This training day complements those already held during 2021, which sought to bring technology closer to local businesses. Training entrepreneurs to improve communication with the public administration and offering workshops for business start-ups, as well as many other initiatives of the San José Local Development Agency. For all information on grants, courses, workshops and training, visit the website:

Entrepreneurship and Innovation Day

Today, entrepreneurship plays a key role in the economic development activities of communities. The entrepreneurship and innovation are the driving force behind the economic projection of the city of Sant Josep.

The identification of mechanisms and strategic tools for the development of new business projects is a benchmark for the future in a municipality like Sant Josep de sa Talaia.


9.30 am – 10.30 am
«Key ideas for starting a new business» with Oriol Cesena, who will explain the main conditions that all entrepreneurs must take into account when planning their business.

10.30 – 11.30 h.
«Key strategies in the promotion and dissemination of a business», with Ana Serrano.
An analysis of the key elements to determine the promotion strategy and digital positioning of your business.

11:30 – 12:00 h. Coffee break.

12 h – 13.30 h
«Successful business models».

With three representative speakers of successful entrepreneurs in selected areas, there will be a particularly short presentation of each of them at the table, followed by a discussion.


Sant Josep de sa Talaia Town Hall (Sala de Plens)
9 November 2021
09:30 a 13:30 H

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