Digital advertising

What is digital advertising

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Digital advertising refers to all types of communication carried out by a company to advertise and promote its brand, product or service using the different digital platforms and channels.

Digital advertising refers to all types of communication carried out by a company to advertise and promote its brand, product or service using the different digital platforms and channels.

Therefore, it consists of actions on web browsers, social media pages, blogs, apps, or any other form of contact through the Internet.

With digital transformation, more and more options are emerging for companies to communicate with the market and, of course, with their audience.

With digital transformation, more and more options are emerging for companies to communicate with the market and, of course, with their audience.

Thus, everything that is done using digital platforms and resources can be considered digital advertising. The main objective is to be present precisely where the audience is.

Digital advertising is a process of migration and adaptation of companies on the movement that society as a whole has undergone.

Digital advertising is a process of migration and adaptation of companies on the movement that society as a whole has undergone.

After all, if 4.18 billion people are using their smartphones to connect to the Internet, your company must also be present in this channel, reinforcing its relevance and brand awareness.

What are the benefits and differences between traditional and digital advertising?

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Now that you know what digital advertising is, it is essential to understand what its benefits are and, of course, how this concept differs from the traditional model.

What is the difference between digital and traditional advertising?

The most important thing is precision. With countless resources and tools, it’s much easier to understand, know and help those on the other side.

In other words, companies know much more about consumer behavior, what they are looking for and what can be offered to them, e.g., more appropriate and relevant content.

Also, you can specify exactly which audience you are going to impact. In traditional advertising, for example, companies buy a slot at a certain time on TV, and it is shown to those who watch it. But companies have no control over who sees that advertised information.

With social media advertising platforms, Digital Marketing actions can be more segmented, focusing on a specific audience, according to the company’s buyer persona.

With social media advertising platforms, Digital Marketing actions can be more segmented, focusing on a specific audience, according to the company’s buyer persona.

After all, why would a sporting goods e-commerce company spend its resources on advertising to people who don’t play sports?

When segmenting your campaigns, you’re targeting a specific buyer persona.

By segmenting their campaigns based on interests, for example, companies can target their efforts accurately, focusing on those users who can become customers of the brand.

Another advantage that differentiates digital advertising from the traditional model is the ability to track your actions in real time.

Another advantage that differentiates digital advertising from the traditional model is the ability to track your actions in real time.

While in physical media you have to wait a certain amount of time to know if the action has worked or not, and the evaluation indicators are not so precise, digital advertising facilitates this control.

Thus, companies can accurately track how their strategies are working.

How many visitors were directed to the website through an SEO (Search Engine Optimization) strategy in a given period? It didn’t go as planned?

It didn’t go as planned?

Then you can change it immediately to increase the accuracy and effectiveness of your marketing efforts.

The most significant benefit of digital advertising is better control over the performance of all your campaigns and communication strategies.

The most significant benefit of digital advertising is better control over the performance of all your campaigns and communication strategies.

How does a digital advertising strategy work?

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A digital advertising strategy must take into account what the company’s objectives are, the resources available to reach those objectives and, of course, define a buyer persona for your business.

With all these points evaluated, companies will choose, among a huge variety of options, which is the best cost-benefit ratio for their plans.

With all these points evaluated, companies will choose, among a huge variety of options, which is the best cost-benefit ratio for their plans.

Ideally, they should bet on more than one strategy, which means not allocating all resources to a single action. For example, focus on ads on social networks, paid search and even the use of influencers.

Evaluate the advantages and disadvantages of each idea, cross-reference them with your company’s main objectives and your buyer persona profile.

With this information defined, decision making becomes much more accurate for the business.

In summary, a digital advertising strategy is a set of actions on the different digital platforms according to the objectives and resources available to the company.

A digital advertising strategy is a set of actions on the different digital platforms according to the objectives and resources available to the company.

Also, it is essential to continuously monitor and evaluate each of the options, making sure that they are giving the expected result.

What are the 4 best examples of digital advertising?

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There’s nothing better than knowing examples of what can be used in digital advertising planning, right?

What are the best examples of digital advertising?

That’s why we’ve separated 4 application examples to inspire you to find the best idea for your business.

Check it out!

1. Search Engine Marketing (SEM)

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A hallmark of the digital transformation is undoubtedly the use of Google (and others such as Bing and Yahoo) as a source of Internet queries.

Search Engine Marketing (SEM)

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About 75,000 searches per second are performed on Google alone. Considering that it is the most used page for surveys – the preference of 92.07% of users – how to ignore it

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Within the possibilities of search engine advertising, Search Engine Marketing strategy stands out in two different techniques: SEO (Search Engine Optimization) and paid advertising.

The SEO represents a set of techniques and strategies to generate organic traffic.

From a work of link building, keyword definition, and high quality and relevant content for readers, the page can be highlighted and positioned among the top results of the search engine.

It is oriented to the long term. However, the costs are low and the performance is excellent.

It is oriented to the long term. However, the costs are low and the performance is excellent.

Paid advertising, on the other hand, consists of paid advertising in which the company only pays for users who have clicked on its ads, optimizing the use of its resources. This type of content appears on Google with an “Advertisement” favicon.

2. Display advertising

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More akin to the idea of traditional advertising, the use of display involves the creation of images and text to attract the user’s attention.

Display advertising

Display advertising is the use of images and text to attract the user’s attention.

The most common method is the use of banners and advertising space within websites specific to your audience.

The most common method is the use of banners and advertising space within websites specific to your audience.

For a sporting goods e-commerce site, for example, the pages of a sports news portal may be a good place for display ads.

For a sporting goods e-commerce site, for example, the pages of a sports news portal may be a good place for display ads.

In practice, it’s the same idea as an ad on a newspaper or magazine page. It may not be as efficient when we’re talking about impacting a highly segmented audience.

However, visual ads are excellent ways to grab the user’s attention and make sure they click on your message.

3. Ads on social networks

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Social networks are, without a doubt, one of the most effective channels to talk to your audience.

Social networks are, without a doubt, one of the most effective channels to talk to your audience.

The number of active users on Facebook is 2.5 million, while YouTube, WhatsApp and Instagram add another 4.5 million. On average, studies show that users spend nearly one hour a day on these channels.

For those who want to strengthen their brand awareness and their digital presence, it is essential to be present on these platforms and promote their products and services.

Organically or paid, it is possible to reach many people and, better, in a segmented way. With a relatively lower spend, social networks are also a great digital advertising channel.

4. Email marketing

Although email is an older channel of the Internet era, it is still in vogue. Usage of this channel is trending to grow by 2% to 3% per year through 2023, according to Statista.

The main reason? Audience preference.

A survey by Adestra shows that 73% of millennials prefer communication with companies to be done through this platform.The good news? A study by DMA Insight indicates that 99% of consumers look at their emails daily.

With so many people connected on this channel, you’ll be able to get closer to your consumer. In addition, the ROI of email marketing is really high.

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Theaverage ROI on an email ad is $40 for every dollar spent.

To conquer this return, you need to think about four aspects: getting qualified subscribers, engaging your audience, keeping your audience in your email base and finding some automation tools to help you in the process.

The first point, getting qualified subscribers, is something your business will do organically, by offering high quality content to the audience. The main rule here is: never buy someone else’s email list.

The main rule here is: never buy someone else’s email list.

Those people never let you talk to them, and besides, they’re probably not even interested in what you do. So you have to build your list from scratch, based on people who have an interest in what you offer.

Once you find those qualified subscribers, you have to nurture them with relevant content. But be careful: don’t send them too many emails. Segment your list based on their personal characteristics and interests. Then, make a calendar with all the messages you are going to send. Send announcements from time to time and never spam your list.

To make all this work easier and more precise, it has an automation tool. This way, you can schedule nurturing flows and newsletters, and they will be sent automatically at the date and time you plot.

You can also segment your list, to make sure that the audience is going through the funnel, receiving content at each funnel.

You can also segment your list, to make sure the audience is going through the funnel, receiving content at each stage of the buyer’s journey.

Knowing what digital advertising is all about is critical to making your brand relevant to your target audience. After all, there’s no point in offering the best prices or products if no one knows about your brand. The good news is that there are several options to promote your business in a precise way, depending on your audience and objectives.

Are you ready to start your digital advertising strategy? Before you set this project in motion, check out our content with 6 digital marketing examples and get inspired!